What is Justin Bieber doing in Seoul? Seongsu pop-up and chicken ginseng soup stir buzz

Justin Bieber returned to South Korea for the first time in about 13 years and was spotted around Seoul on Thursday. He visited a Skylrk pop-up in Seongsu-dong, where the fashion brand’s first Korea pop-up is open through Sunday, and online accounts reported that he ate samgyetang in Anguk. His visit excited Korean fans and prompted hopes that he would hold another concert in the country.

Bieber announced his arrival on social media with the words “Made it to Seoul.”

Photos he shared appeared to show scenery around Banpo-dong in Seoul’s Seocho District.

Skylrk sells hoodies, pants, footwear and sunglasses, with designs described as having relaxed silhouettes and vivid colors.

Bieber and Hailey Bieber became engaged in 2018, held their wedding ceremony in 2019 and welcomed their first child, a son, in August 2024.

Published Oct 24, 2026 11:38 am KST

Justin Bieber / Captured from Bieber's social media

Justin Bieber has made a surprise return to Korea for the first time in about 13 years, setting off a wave of excitement as the global pop star was spotted around Seoul — including reports that he headed to the city's Anguk neighborhood for samgyetang, or chicken ginseng soup.

Bieber announced his arrival Thursday on social media, writing, "Made it to Seoul."

Photos he shared appeared to show scenery around Banpo-dong in Seoul's Seocho District.

The trip marks Bieber's first known visit to South Korea since his concert in the country in 2013. He is visiting with his wife, Hailey Bieber.

Justin Bieber / Captured from Seoul Guide's social media

The singer also made an appearance in Seongsu-dong, one of Seoul's trendiest shopping and fashion districts, where a pop-up for his fashion brand Skylrk is being held.

The pop-up, the brand's first in Korea, opened Thursday and runs through Sunday. Bieber's visit to the venue drew even more attention to the event.

Skylrk offers items including hoodies, pants, footwear and sunglasses, with designs characterized by relaxed silhouettes and vivid colors. The brand has also gained attention after its pieces were worn by celebrities.

Bieber's unexpected arrival quickly stirred excitement among Korean fans, with social media users asking when they might catch a glimpse of him and pleading for the singer to hold another concert in the country.

But his pop-up appearance was not the only reported Bieber sighting to generate buzz.

Online accounts also said the singer had visited the Anguk area in central Seoul to eat samgyetang, a traditional Korean dish consisting of a whole young chicken stuffed with rice and simmered in a hot broth, typically with ginseng and other ingredients.

The possibility of unexpectedly encountering one of the world's biggest pop stars in Seoul left some social media users stunned.

"What am I looking at right now?" one user said after seeing the reported sighting.

Justin Bieber and Hailey Bieber / Captured from Bieber's social media

Bieber held his first concert in Korea in 2013. His surprise return has now fueled hopes among local fans that the visit could eventually be followed by another concert.

Bieber and Hailey became engaged in 2018 and held their wedding ceremony in 2019. The couple welcomed their first child, a son, in August 2024.

This article from Xportsnews was adapted by a generative AI system and edited by The Korea Times.

贾斯汀·比伯时隔约13年重返韩国，周四在首尔被目击。他造访了位于圣水洞的Skylrk快闪店，该品牌在韩国的首家快闪店将营业至周日。据网络消息称，他还在Anguk餐厅品尝了参鸡汤。他的到访令韩国粉丝兴奋不已，并引发了人们对他未来在韩国举办演唱会的期待。

比伯在社交媒体上宣布他抵达首尔，并写道：“我到首尔了。”

他分享的照片似乎显示的是首尔瑞草区盘浦洞附近的风景。

Skylrk 出售连帽衫、裤子、鞋子和太阳镜，其设计以宽松的廓形和鲜艳的色彩为特色。

比伯和海莉·比伯于 2018 年订婚，2019 年举行了婚礼，并于 2024 年 8 月迎来了他们的第一个孩子，一个儿子。

发布于2026年10月24日上午11:38（韩国标准时间）

贾斯汀·比伯 / 图片来自比伯的社交媒体

贾斯汀·比伯时隔约 13 年再次惊喜现身韩国，引发了一阵兴奋之情。这位全球流行巨星被目击出现在首尔附近，有报道称他前往首尔安国区品尝了参鸡汤。

比伯周四在社交媒体上宣布了他抵达首尔的消息，他写道：“我到首尔了。”

他分享的照片似乎显示的是首尔瑞草区盘浦洞附近的风景。

此次行程是比伯自2013年在韩国举办演唱会以来首次访问韩国。他此次是和妻子海莉·比伯一起访问的。

贾斯汀·比伯 / 图片来自首尔指南的社交媒体

这位歌手还现身首尔最时尚的购物区之一——圣水洞，他的时尚品牌 Skylrk 在那里举办快闪店活动。

该品牌在韩国的首家快闪店于周四开业，将持续到周日。比伯的到访更是为此次活动增添了更多关注度。

Skylrk 提供连帽衫、裤子、鞋履和太阳镜等产品，其设计以宽松的廓形和鲜艳的色彩为特色。该品牌的产品也因其受到名人穿着而备受​​关注。

比伯的意外到来迅速激起了韩国粉丝的兴奋之情，社交媒体用户纷纷询问何时才能见到他，并恳求这位歌手再次在韩国举办演唱会。

但他的突然现身并不是唯一一次引起热议的比伯现身事件。

网上消息称，这位歌手曾到访首尔市中心的安国地区，品尝了参鸡汤。参鸡汤是一道传统的韩国菜肴，做法是将整只小鸡塞满米饭，放入热汤中炖煮，汤中通常还会加入人参和其他配料。

在首尔偶遇世界顶级流行歌星的可能性让一些社交媒体用户感到震惊。

“我到底看到了什么？”一位用户在看到报道中的目击事件后说道。

贾斯汀·比伯和海莉·比伯 / 图片来自比伯的社交媒体

比伯于 2013 年在韩国举办了他的首场演唱会。他此次的惊喜回归，让当地歌迷燃起了希望，期待他能再次在韩国举办演唱会。

比伯和海莉于 2018 年订婚，并于 2019 年举行了婚礼。这对夫妇于 2024 年 8 月迎来了他们的第一个孩子，一个儿子。

本文原载于 Xportsnews，经人工智能生成系统改编，并由《韩国时报》编辑。