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Jasmine is the tourism star in this historic district in Fuzhou

In China's Fuzhou, businesses are using jasmine in various products to draw in tourists and younger consumers.

The Star MalaysiaThe Star查看原文 ↗
茉莉花是福州这个历史街区的旅游明星。

Jasmine, the official flower of Fuzhou, has become a bridge between modern consumers and China’s time-honoured industries. — Handout

In the Shangxiahang historic district in China’s Fuzhou, teahouses are hard to miss, with jasmine tea steaming in cup after cup.

Jasmine-themed cultural and creative products spill out of gift shops, filling the district with a lingering floral scent.

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