Instagram ramps up video strategy in escalating TikTok, YouTube rivalry

The company is also rebooting Instagram Live to make the streaming feature more ubiquitous and discoverable across the app, even to non-followers, in the Reels tab. — Unsplash

Meta Platforms Inc's Instagram is pushing deeper into video with new products to help it compete more aggressively with TikTok and Google’s YouTube, and lay the foundation for its big swing in television.

The new products include Features, which are horizontal videos as long as 90 minutes, and Series, designed for episodic, short-form microdramas. The company is also rebooting Instagram Live, which has been around for a decade, to make the streaming feature more ubiquitous and discoverable across the app, even to non-followers, in the Reels tab.

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该公司还在重启 Instagram Live，旨在让这项直播功能在应用内更加普及，即使是非粉丝也能在 Reels 标签页中找到它。—— Unsplash

Meta Platforms Inc.旗下的Instagram正通过新产品进一步拓展视频业务，以帮助其更积极地与TikTok和谷歌旗下的YouTube展开竞争，并为其进军电视领域奠定基础。

新产品包括时长可达 90 分钟的横屏视频“Features”，以及专为短剧集设计的“Series”。该公司还将重启已推出十年的 Instagram Live 功能，使其在应用内更加普及，即使是非粉丝也能在 Reels 标签页中轻松找到。

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Meta 表示，Claude AI 工具触发了 No Kings 的 Instagram 账号封禁。

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