Fashion's AI era: face swaps and digital clones

FILE PHOTO: People walk past the L’Oreal booth during the World Artificial Intelligence Conference (WAIC) in Shanghai, China, July 17, 2026. REUTERS/Go Nakamura

LONDON, Oct 27 (Reuters) - AI-generated fashion models present a tantalizing opportunity for brands: the ability to create ⁠lifelike images for their retail websites while cutting costs by 90% or more compared to photo shoots with human models.

For the modeling industry, the technology poses an existential threat because of scant regulation governing the ownership or use of digital twins. Fashion models face the risk ⁠of unpaid replication of their image – or replacement by entirely synthetic models.

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资料照片：2026年7月17日，在中国上海举行的世界人工智能大会（WAIC）期间，人们走过欧莱雅展位。路透社/中村​​刚

伦敦，10 月 27 日（路透社）——人工智能生成的时尚模特为品牌提供了一个诱人的机会：能够为零售网站创建栩栩如生的图像，同时与使用真人模特拍摄照片相比，成本可降低 90% 甚至更多。

对于模特行业而言，由于缺乏对数字孪生所有权和使用的监管，这项技术构成了生存威胁。时装模特面临着形象被无偿复制，甚至被完全合成的模特取代的风险。

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