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Chinese e-commerce moves to next phase after delivery price war changes shopping habits

BEIJING/SHANGHAI: China's meal-delivery subsidy war may have ebbed but its biggest legacy could be a shift in consumer expectations, as electronics, flowers and even medicine can now be delivered within an hour of ordering.

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中国电商在配送价格战改变购物习惯后迈入新阶段

BEIJING/SHANGHAI: China's meal-delivery subsidy war may have ebbed but its biggest legacy could be a shift in consumer expectations, as electronics, flowers and even medicine can now be delivered within an hour of ordering.

After a year in which Meituan, Alibaba and JD.com spent billions of dollars on coupons, free delivery and merchant incentives, so-called instant retail has emerged as the new battleground in online shopping.

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