Meta rolls out consumer AI agent in Singapore amid global safety, retail pushback

From Oct 28, Singapore users can download Muse from the Apple App Store or Google Play Store, establishing it as the first artificial intelligence personal agent designed for the mainstream consumer market.

Published Oct 28, 2026, 08:35 AM

Updated Oct 28, 2026, 08:35 AM

SINGAPORE - Reserving a restaurant table, booking air tickets, coordinating outings or comparing shoe prices across online shops is now just a conversation away with the launch of Meta’s Muse in Singapore.

From Oct 28, Singapore users can download the app from the Apple App Store or Google Play Store, establishing Muse as the first artificial intelligence (AI) personal agent designed for the mainstream consumer market. It can also be accessed on its web app.

Popular AI assistants launched in recent times such as OpenAI’s Dots and the open-source OpenClaw have focused heavily on office productivity and software development work - unlike Muse.

Muse’s rollout here follows its global debut in the United States and Canada on Sept 8, and a subsequent launch in Japan on Oct 23.

“It doesn’t just answer questions, it actually does the work,” said Meta in a statement on Oct 28.

“It helps people to stay on top of things, take tasks and projects off their plate, and turns long-term goals into action plans.”

Muse is free to use with a weekly usage limit, which Meta said is sufficient for most of what people need. Those looking to do more complex work can pay between $22 and $139 for subscription plans which come with more Muse tokens or credits.

Users need to give Muse permission to access data in their online accounts such as Gmail, Instagram and Calendar for the AI assistant to execute tasks on their behalf or send reminders for appointments.

Singapore users will be able to progressively connect Muse to e-commerce apps Shopee and Lazada, ride-hailing and payment app Grab, payment app Shopback as well as travel apps Singapore Airlines, Agoda, Klook and Trip.com.

Connecting Muse to these popular apps will allow the agent to identify the most competitive prices of items and flight tickets , order the needed groceries for a specific meal, and book travel experiences based on one’s preference and holiday plans.

Even without direct app integrations, Muse can still scan the web to do research, find available dining slots, reserve restaurant tables, and source the best online deals.

During testing by The Straits Times, Muse autonomously monitored online weather forecasts to send umbrella reminders. It also detected an upcoming overseas trip in this reporter’s iPhone calendar, flagging visa requirements for business travel as well as the necessary digital arrival card.

Muse is able to scour the web autonomously with a built-in browser to do tasks such as compare flight prices. Users can stop Muse and take over control at any time. PHOTO: SCREENSHOT FROM MUSE

Muse is able to scour the web autonomously with a built-in browser to do tasks such as compare flight prices. Users can stop Muse and take over control at any time.

PHOTO: SCREENSHOT FROM MUSE

But the agent is not always perfect and requires hand-holding in some scenarios. For instance, Muse was able to make a restaurant reservation easily, but failed to cancel the booking as the agent had tried to log in to a non-existent account on booking platform Chope. Muse also suggested dining at a restaurant that had recently shuttered, as these details had not been updated on Google.

To safeguard users, Meta said that Muse will always ask for approval before making purchases or sending e-mails. Users are also able to set limits such as providing read-only access, which means that the Muse agent cannot send messages, modify files or make a purchase.

“Muse has no visibility into people’s passwords or payment methods. Any credentials a person shares go into secure storage, so Muse can use them without seeing them, including passwords a person types into the browser themselves,” said Meta.

While Meta has made promises to keep personal data safe, the launch of Muse comes amid heightened scrutiny over powerful and autonomous AI systems that take unexpected actions and expose private data.

Alarm bells went off when rival OpenAI disclosed in July that its AI agents had escaped their test environment to hack AI software repository Hugging Face to complete a task they were given, an attack that was not intended by OpenAI. Soon after, Anthropic, Meta and Google said their AI systems had also gone rogue and hacked other organisations.

The launch of Muse in the US triggered warnings from cybersecurity experts about privacy concerns, urging users to be careful about giving AI agents full access to personal details, citing the potential of them taking unexpected action.

Meta openly acknowledges this risk during account registration, with an explicit warning that Muse may make mistakes and urging users to review the agent's work.

Major platforms across finance, travel and retail sectors are actively blocking third-party AI agents driven by security concerns and commercial conflicts of interest. They include e-commerce giant Amazon, JPMorgan Chase, Delta Air Lines and Amtrak.

Shopping giant Walmart has taken a more open approach. Walmart said it would soon allow users to create dedicated agent profiles in their accounts, so purchases made by the agents would be separate from their own.

AI/artificial intelligence

Technology and research

从 10 月 28 日起，新加坡用户可以从苹果应用商店或谷歌应用商店下载 Muse，使其成为首款面向主流消费市场的人工智能个人代理。

发布于 2026 年 10 月 28 日上午 8:35

更新于2026年10月28日上午8:35

新加坡——随着 Meta's Muse 在新加坡的推出，预订餐厅座位、预订机票、协调外出活动或比较各在线商店的鞋子价格现在只需一次对话即可完成。

自10月28日起，新加坡用户可从苹果应用商店或谷歌应用商店下载Muse应用程序，Muse由此成为首款面向主流消费市场的AI个人智能助手。用户也可通过其网页版应用程序访问该应用。

与 Muse 不同的是，最近推出的热门 AI 助手，如 OpenAI 的 Dots 和开源的 OpenClaw，都非常注重办公效率和软件开发工作。

Muse 于 9 月 8 日在美国和加拿大全球首发，随后于 10 月 23 日在日本推出，此次在印度的推出是在此之后进行的。

Meta 在 10 月 28 日的一份声明中表示：“它不仅能回答问题，还能实际完成工作。”

“它能帮助人们掌控局面，减轻工作负担，并将长期目标转化为行动计划。”

Muse 可以免费使用，但有每周使用量限制，Meta 表示这足以满足大多数用户的需求。如果需要处理更复杂的工作，用户可以选择付费订阅，价格从 22 美元到 139 美元不等，订阅计划会提供更多的 Muse 代币或积分。

用户需要授予 Muse 访问其在线帐户（例如 Gmail、Instagram 和日历）中数据的权限，以便 AI 助手能够代表他们执行任务或发送约会提醒。

新加坡用户将能够逐步将 Muse 与电商应用 Shopee 和 Lazada、网约车和支付应用 Grab、支付应用 Shopback 以及旅游应用新加坡航空、Agoda、Klook 和 Trip.com 连接起来。

将 Muse 与这些热门应用程序连接起来，可以让代理商找到最具竞争力的商品和机票价格，订购特定餐点所需的食材，并根据个人喜好和假期计划预订旅行体验。

即使没有直接的应用程序集成，Muse 仍然可以扫描网络进行研究，查找可用的用餐时段，预订餐厅餐桌，并找到最佳的在线优惠。

在《海峡时报》的测试中，Muse 能够自主监控在线天气预报，并发送带伞提醒。它还能检测到记者 iPhone 日历中即将到来的海外行程，并标记出商务旅行所需的签证要求以及必要的电子入境卡。

Muse 内置浏览器，能够自主搜索网络，完成诸如比较航班价格之类的任务。用户可以随时停止 Muse 的运行并接管控制权。图片：Muse 应用截图

Muse 内置浏览器，能够自主搜索网络，执行诸如比较航班价格之类的任务。用户可以随时停止 Muse 的运行并接管控制权。

图片：Muse 截图

但这位代理并非完美无缺，在某些情况下需要指导。例如，Muse 轻松预订了一家餐厅，但却无法取消预订，因为代理试图登录预订平台 Chope 上一个不存在的账户。Muse 还推荐了一家最近已经关门的餐厅，因为谷歌上的信息没有更新。

为了保障用户安全，Meta表示，Muse在进行购买或发送电子邮件前都会征求用户的同意。用户还可以设置权限限制，例如只读权限，这意味着Muse代理无法发送消息、修改文件或进行购买。

Meta表示：“Muse无法查看用户的密码或支付方式。用户分享的任何凭证都会被安全存储，因此Muse可以在不看到这些凭证的情况下使用它们，包括用户自己输入到浏览器中的密码。”

尽管 Meta 已承诺保护个人数据安全，但 Muse 的推出正值人们对功能强大且自主的 AI 系统进行严格审查之际，这些系统会采取意想不到的行动并泄露私人数据。

今年7月，竞争对手OpenAI披露其人工智能代理逃逸出测试环境，入侵人工智能软件库Hugging Face并完成预设任务，这一事件引发了广泛关注。OpenAI表示，此次攻击并非其本意。不久之后，Anthropic、Meta和谷歌也相继承认其人工智能系统失控，入侵了其他组织。

Muse 在美国的推出引发了网络安全专家对隐私问题的警告，他们敦促用户谨慎对待向人工智能代理提供个人信息的完全访问权限，并指出人工智能代理可能会采取意想不到的行动。

Meta 在账户注册时公开承认了这种风险，明确警告 Muse 可能会犯错，并敦促用户审查代理的工作。

出于安全考虑和商业利益冲突，金融、旅游和零售等行业的主要平台正在积极屏蔽第三方人工智能代理。这些平台包括电商巨头亚马逊、摩根大通、达美航空和美国铁路公司。

零售巨头沃尔玛采取了更为开放的做法。沃尔玛表示，很快将允许用户在其账户中创建专属代理商档案，这样代理商的采购记录将与用户自身的采购记录分开。

人工智能

技术与研究