Hyundai Motor rises to No. 29 in Interbrand's global brand ranking

Hyundai Motor rose to 29th place in Interbrand’s Best Global Brands 2026 ranking, with its brand value reaching $25 billion, the automaker said Wednesday. It climbed to fourth among automotive brands, extending its annual brand value growth streak to 17 years. Hyundai attributed the gains to its vehicle lineup, investments in physical AI and software-defined vehicles, and global marketing. The company also cited growth in electrified-vehicle sales and recognition for its products.

Interbrand evaluates brands based on financial performance, influence on consumers’ purchasing decisions and ability to build long-term loyalty.

Hyundai sold 961,812 electrified vehicles worldwide in 2025, up 27 percent from a year earlier.

In the first quarter of 2026, Hyundai’s electrified-vehicle sales rose 14.2 percent year-on-year to 242,612, or a record 24.9 percent of its global sales.

Hyundai aims to equip about 20 million vehicles with its Pleos Connect infotainment system by 2030.

The Palisade was named the 2026 North American Utility Vehicle of the Year, and the IONIQ 9 was recognized as the world’s best large SUV at the 2026 Women’s Worldwide Car of the Year awards.

Published Oct 28, 2026 1:01 pm KST

Brand value reaches $25 billion as automaker climbs to 4th among automotive brands

Hyundai Motor rose to 29th place in Interbrand’s Best Global Brands 2026 ranking, up two places from a year earlier, with its brand value reaching $25 billion, the automaker said Wednesday.

The annual ranking by global brand consultancy Interbrand evaluates brands based on their financial performance, influence on consumers’ purchasing decisions and ability to build long-term loyalty.

Hyundai also climbed to fourth among automotive brands from sixth in 2025, extending its streak of annual brand value growth to 17 consecutive years.

Hyundai attributed the improvement to its strengthened vehicle lineup, investments in future growth areas such as physical artificial intelligence (AI) and software-defined vehicles (SDVs), and global marketing campaigns tied to major sporting events and cultural initiatives.

“Seventeen consecutive years of brand value growth comes from customers who chose Hyundai and from the teams and dealer partners who earned that trust,” Hyundai Motor President and CEO Jose Munoz said.

“Improving to fourth among automotive brands reflects both the strength of our products today and the technologies we are building for what comes next — software-defined vehicles and physical AI.”

Hyundai’s vehicle lineup has received international recognition for product quality and safety. The Palisade was named the 2026 North American Utility Vehicle of the Year, while the IONIQ 9 electric SUV was recognized as the world’s best large SUV at the 2026 Women’s Worldwide Car of the Year awards.

Electrified vehicles are another growth driver. Hyundai sold 961,812 electrified vehicles worldwide in 2025, up 27 percent from a year earlier. In the first quarter of 2026, sales rose 14.2 percent year-on-year to 242,612, accounting for a record 24.9 percent of total global sales.

Beyond vehicles, Hyundai Motor Group is expanding into physical AI and robotics. In September, it demonstrated training of its Atlas humanoid robot at the Robotics Metaplant Application Center, preparing for its deployment at Hyundai Motor Group Metaplant America planned for 2028. Its MobED mobile robot platform also won a Best of Innovation award at CES 2026.

The group is accelerating its transition toward SDVs through Pleos, its software brand launched in 2025. It aims to equip about 20 million vehicles with its Pleos Connect infotainment system by 2030.

Global marketing has further strengthened Hyundai’s brand profile. A FIFA partner since 1999, the automaker supported the 2026 World Cup with its largest-ever fleet of official vehicles and launched its “Next Starts Now” campaign.

Hyundai also won a Grand Prix at the Cannes Lions International Festival of Creativity in June for its “Coqui Alarmed” campaign, marking its second consecutive year of Grand Prix recognition.

“This year, Hyundai unveiled its AI robotics strategy, extending the brand into physical AI. By proving tangible competitiveness in robotics and electrification, it strengthened brand distinctiveness and trust, a key driver of brand value growth,” said Moon Ji-hun, global managing partner of Interbrand Group.

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现代汽车周三表示，在Interbrand发布的2026年全球最佳品牌排名中，现代汽车跃升至第29位，品牌价值达到250亿美元。该公司在汽车品牌中排名第四，连续17年实现品牌价值年度增长。现代汽车将这一增长归功于其丰富的产品阵容、对实体人工智能和软件定义汽车的投资以及全球营销。该公司还指出，电动汽车销量的增长和产品知名度的提升也是其品牌价值增长的重要因素。

Interbrand 根据财务业绩、对消费者购买决策的影响以及建立长期忠诚度的能力来评估品牌。

现代汽车预计到 2025 年将在全球售出 961,812 辆电动汽车，比上年增长 27%。

2026 年第一季度，现代汽车的电动汽车销量同比增长 14.2%，达到 242,612 辆，占其全球销量的 24.9%，创历史新高。

现代汽车的目标是到 2030 年为大约 2000 万辆汽车配备 Pleos Connect 信息娱乐系统。

Palisade 被评为 2026 年北美年度最佳多功能车，IONIQ 9 在 2026 年全球年度女性汽车大奖中被誉为全球最佳大型 SUV。

发布于2026年10月28日下午1:01（韩国标准时间）

品牌价值达到250亿美元，汽车制造商跃升至汽车品牌第四位。

现代汽车周三表示，其品牌价值达到250亿美元，在Interbrand发布的2026年全球最佳品牌排名中升至第29位，比去年上升了两位。

全球品牌咨询公司 Interbrand 的年度排名根据品牌的财务业绩、对消费者购买决策的影响以及建立长期忠诚度的能力来评估品牌。

现代汽车的品牌价值排名也从 2025 年的第六位上升至第四位，连续 17 年保持年度品牌价值增长。

现代汽车将业绩提升归功于其增强的车型阵容、对未来增长领域（如物理人工智能 (AI) 和软件定义汽车 (SDV)）的投资，以及与重大体育赛事和文化活动相关的全球营销活动。

“连续十七年的品牌价值增长，源于选择现代汽车的客户，以及赢得这份信任的团队和经销商合作伙伴，”现代汽车总裁兼首席执行官何塞·穆尼奥斯表示。

“在汽车品牌中排名提升至第四位，既反映了我们目前产品的实力，也反映了我们正在为未来——软件定义汽车和物理人工智能——构建的技术。”

现代汽车的产品阵容因其产品质量和安全性而获得国际认可。Palisade 被评为 2026 年北美年度最佳多功能车，而 IONIQ 9 电动 SUV 则在 2026 年全球年度女性汽车大奖中被评为全球最佳大型 SUV。

电动汽车是另一大增长动力。现代汽车预计2025年全球电动汽车销量将达到961,812辆，比上年增长27%。2026年第一季度，销量同比增长14.2%至242,612辆，占全球总销量的24.9%，创历史新高。

除了汽车领域，现代汽车集团正将业务拓展至物理人工智能和机器人领域。今年9月，该公司在机器人Metaplant应用中心展示了其Atlas人形机器人的训练过程，为其计划于2028年在现代汽车集团美国Metaplant工厂的部署做准备。此外，其MobED移动机器人平台还在2026年国际消费电子展（CES 2026）上荣获“最佳创新奖”。

该集团正通过其于 2025 年推出的软件品牌 Pleos 加速向 SDV 转型。其目标是到 2030 年为约 2000 万辆汽车配备 Pleos Connect 信息娱乐系统。

全球营销进一步提升了现代汽车的品牌形象。作为国际足联自1999年以来的合作伙伴，现代汽车为2026年世界杯提供了史上规模最大的官方用车车队，并推出了“未来始于当下”的营销活动。

现代汽车凭借其“Coqui Alarmed”广告活动在6月份的戛纳国际创意节上荣获全场大奖，这是该公司连续第二年获得全场大奖的认可。

“今年，现代汽车公布了其人工智能机器人战略，将品牌拓展到实体人工智能领域。通过在机器人和电气化领域展现切实的竞争力，现代汽车增强了品牌独特性和信任度，这是品牌价值增长的关键驱动力，”Interbrand集团全球管理合伙人文智勋表示。

现代汽车和起亚将启动L4级自动驾驶卡车试验

特朗普在竞选集会上大力宣传现代汽车承诺在佐治亚州投资5.6亿美元

现代汽车印度公司在浦那开设工厂，庆祝其在印度成立30周年。