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Apple bets MacBook Pro buyers will pay more for touch screens

Apple Inc, after successfully betting this month that consumers are willing to pay US$2,000 (RM8,166) or more for a foldable iPhone, is preparing to test their appetite for another pricey new product: touch-screen laptops.

The Star MalaysiaMARK GURMAN查看原文 ↗
苹果公司押注MacBook Pro买家愿意为触控屏支付更多费用

The company plans to unveil new 14in and 16in high-end MacBook Pro models at its Pro and Tell event on Oct 28, adding more expensive options above the existing lineup. — Bloomberg

Apple Inc, after successfully betting this month that consumers are willing to pay US$2,000 (RM8,166) or more for a foldable iPhone, is preparing to test their appetite for another pricey new product: touch-screen laptops.

The company plans to unveil new 14in and 16in high-end MacBook Pro models at its Pro and Tell event on Oct 28, adding more expensive options above the existing lineup. The devices will feature so-called OLED XDR touch displays and a Dynamic Island element – both firsts for a Mac – while pushing starting prices to new heights.

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