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Inside the world of live-sellers: Banned words and supervised by AI

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The Usual Place Podcast

Live-streaming is booming, and for some, it looks like an easy gig with easy money.

Natasha Ann Zachariah

Published Oct 29, 2026, 03:10 PM

Updated Oct 29, 2026, 03:10 PM

Would you eat 2kg of durian in one go to sell a batch of the fruit? How about yapping for eight hours straight to hit your sales numbers? Live-streaming is booming, and for some, it looks like an easy gig with easy money. But seasoned live sellers say the market is saturated and only the top sellers get high commissions. In this episode of The Usual Place, I chat with social media personality Xiaxue (@xiaxue) and fellow live streamer Yin Peiying (@officially.poopa) about the reality of selling on live streams.

We talk about banned words, penalties that can kill your viewership and why not every live seller makes it big.

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Filmed by: Studio+65

Edited by: Eden Soh and Yang Jiesan Cruz

Executive producer: Danson Cheong

Producers: Natasha Ann Zachariah, Elizabeth Law and Zachary Lim

Channel: https://str.sg/5nfm

Apple Podcasts: https://str.sg/9ijX

Spotify: https://str.sg/cd2P

YouTube: https://str.sg/theusualplacepodcast