'Are the people of Tampines getting richer?' Man questions growing presence of luxury brands at heartland shopping mall

A man took to social media to question whether Tampines residents are getting richer, citing the growing presence of luxury brands at Tampines Mall.

In a TikTok video posted on Oct 24, user @uzentan shared about changes he recently spotted at the mall, pointing out several higher-end brands in the heartland shopping centre.

“These brands DO NOT belong in Tampines Mall,” the on-screen caption reads.

‘Reminds me of the basement of Ion’

Describing Tampines Mall as a suburban mall, the user, who goes by Uzen Tan points out that it now houses luxury brands such as Yves Saint Laurent, Chanel, and Dior, as well as beauty stores such as Sephora and Aesop.

He also noted jewellery retailers such as SK Jewellery, Goldheart, and Lee Hwa Jewellery.

“Kind of reminds me of the basement of Ion or Wisma Atria,” he says.

Tan adds that the mall has a City Chain Primo outlet, a premium brand under watch retailer City Chain.

“These are brands that you should be seeing at places like Ion right? Not at Tampines Mall,” he reiterates.

To Tan, the growing presence of such brands suggests that residents in the neighbourhood “might be getting richer”.

He believes the influx of luxury brands reflects increased spending power among Tampines residents, making the neighbourhood an attractive market for retailers looking to draw in big spenders.

According to the Capitaland website, Tampines Mall has an annual shopper traffic of 25 million.

Tan ends the video by posing a question: Are the people of Tampines residents really getting richer? If not, why are luxury brands coming into Tampines Mall?

Stomp has reached out to Tan for more details.

Netizens divided over TikTok user’s claims

The video has amassed more than 133,000 views and 200 comments, sparking debate among netizens over Tan’s claim.

Several users agreed with Tan, while others said they missed former tenants such as McDonald’s and Decathlon, which have since closed their outlets at the mall.

“There’s literally no point in having multiple luxury stores in a suburban mall,” one netizen said.

Another user said there was now nothing they wanted or needed from Tampines Mall. “I feel so off... When I was there,” a user lamented.

Others pointed out that some of the brands featured in the video were previously housed within Isetan and only opened their own stores after the department store closed last November.

One commenter pointed out that brands like Shiseido, Dior, Chanel, and Braun Buffel were long-time tenants of the department store.

There were other users who pointed out that Tampines Mall enjoys high footfall, while another noted that housing costs in the area have been rising.

“Bro I live in Tampines but damn poor,” a commenter said.

一名男子在社交媒体上质疑淡滨尼居民是否变得越来越富裕，并指出淡滨尼购物中心奢侈品牌的入驻日益增多。

10 月 24 日，用户 @uzentan 在 TikTok 上发布了一段视频，分享了他最近在商场里发现的变化，并指出了这家位于市中心的购物中心里的几个高端品牌。

屏幕上的字幕显示：“这些品牌不应该出现在淡滨尼购物中心。”

“让我想起了Ion的地下室”

这位名叫 Uzen Tan 的用户将淡滨尼购物中心描述为郊区购物中心，并指出它现在汇集了 Yves Saint Laurent、Chanel 和 Dior 等奢侈品牌，以及 Sephora 和 Aesop 等美容商店。

他还提到了SK Jewellery、Goldheart和Lee Hwa Jewellery等珠宝零售商。

“这让我想起了 Ion 购物中心或 Wisma Atria 大厦的地下室，”他说。

Tan补充说，该购物中心设有City Chain Primo专卖店，这是手表零售商City Chain旗下的高端品牌。

“这些品牌应该出现在像ION这样的地方，对吧？而不是在淡滨尼购物中心，”他重申道。

在谭看来，这类品牌的日益增多表明，附近的居民“可能会变得更富裕”。

他认为，奢侈品牌的涌入反映了淡滨尼居民消费能力的增强，使该地区成为零售商吸引大额消费群体的理想市场。

根据凯德集团网站的数据，淡滨尼购物中心每年的客流量为2500万人次。

Tan在视频结尾提出了一个问题：淡滨尼居民真的越来越富裕了吗？如果不是，为什么奢侈品牌会入驻淡滨尼购物中心？

Stomp已联系Tan以获取更多详情。

网友对TikTok用户的说法意见不一。

该视频已获得超过 13.3 万次观看和 200 条评论，引发了网友对谭的说法进行辩论。

一些用户同意 Tan 的观点，而另一些用户则表示他们怀念麦当劳和迪卡侬等以前的租户，这些租户后来都关闭了在商场的门店。

一位网友表示：“在郊区购物中心开设多家奢侈品店根本没有任何意义。”

另一位用户表示，现在淡滨尼购物中心里没有一件他们想要或需要的东西了。“我感觉很不对劲……我在那里的时候，”一位用户感叹道。

其他人指出，视频中出现的一些品牌之前都入驻了伊势丹百货，只是在去年11月伊势丹百货关闭后才开设了自己的门店。

一位评论者指出，资生堂、迪奥、香奈儿和博朗布费尔等品牌都是这家百货公司的长期租户。

还有其他用户指出淡滨尼购物中心人流量很高，而另一位用户则指出该地区的房价一直在上涨。

一位网友评论道：“兄弟，我住在淡滨尼，但穷得叮当响。”