CJ Olive Young expands Olive Better wellness chain to 5 locations

CJ Olive Young expanded its Olive Better wellness retail platform to five locations, adding stores at Starfield Coex Mall in southern Seoul and Seongsu in eastern Seoul last month. The Coex branch targets office workers with convenient wellness products, while the Seongsu store focuses on experiences for trend-conscious shoppers and foreign tourists. Olive Young said the expansion creates opportunities for small and midsize beauty and wellness brands and plans to keep growing the chain.

The first Olive Better store opened in Seoul’s Gwanghwamun area in January, nine months before the latest expansion.

The Coex store places healthy snacks and protein products near the entrance and offers individual purchases at its Daily Routine Bar.

The Seongsu branch, which opened Friday, is the chain’s largest location.

Seongsu’s Better Bar serves wellness drinks, and its Sweets Library features low-sugar and vegan snacks.

The Seongsu store also has a sauna-themed relaxation section and an In & Out Beauty zone combining beauty supplements, skin care and beauty devices.

Published Nov 1, 2026 3:41 pm KST

Olive Better Seongsu Store in Seoul / Courtesy of CJ Olive Young

CJ Olive Young has expanded its Olive Better wellness retail platform to five locations, adding branches tailored to office workers and tourists as it seeks to make wellness products part of consumers’ everyday routines.

The expansion comes nine months after the first store opened in Seoul’s Gwanghwamun area in January. The company added stores at Starfield Coex Mall in southern Seoul and in Seongsu in eastern Seoul both last month, adapting product selections and experiences to each neighborhood’s customers.

The Coex store focuses on “office wellness,” targeting workers seeking convenient ways to maintain healthy habits during busy schedules. Healthy snacks and protein products occupy the front of the store, helping shoppers quickly find items suited to their needs.

A Daily Routine Bar offers products for individual purchase, allowing customers to try wellness items during commutes or lunch breaks.

The Seongsu store, which opened Friday, is the chain’s largest and emphasizes experiences for trend-conscious shoppers and foreign tourists.

It includes Better Bar, a food and beverage service offering wellness drinks, alongside a Sweets Library featuring low-sugar and vegan snacks. A sauna-themed section focuses on relaxation, while an In & Out Beauty zone connects beauty supplements, skin care and beauty devices.

Olive Young said the expansion also provides growth opportunities for small and midsize beauty and wellness brands. It plans to continue identifying promising brands through its retail infrastructure and product curation capabilities, with the aim of developing Olive Better into a showcase for Korean wellness culture.

“Drawing on the wellness curation expertise we have accumulated, we are continuing to develop Olive Better so wellness can become a natural part of customers’ daily lives,” a company official said. “We will continue expanding our physical locations to create more opportunities for everyone to easily enjoy a wellness lifestyle.”

CJ Olive Young 将其旗下 Olive Better 健康零售平台扩展至五家门店，上个月在首尔南部的 Starfield Coex 购物中心和首尔东部的圣水市新增了两家门店。Coex 店面向上班族，提供便捷的健康产品；而圣水店则专注于为追求潮流的消费者和外国游客打造体验式购物享受。Olive Young 表示，此次扩张为中小型美妆和健康品牌创造了更多机遇，并计划继续拓展该连锁品牌。

Olive Better 的第一家门店于今年 1 月在首尔光化门地区开业，比最近的扩张早了九个月。

Coex 商店在入口附近摆放健康零食和蛋白质产品，并在其日常保健吧提供单次购买服务。

圣水分店于周五开业，是该连锁店最大的分店。

圣水的 Better Bar 提供健康饮品，其甜点库则提供低糖和纯素零食。

圣水店还设有桑拿主题的放松区和内外美容区，结合了美容补品、护肤品和美容仪器。

发布于2026年11月1日下午3:41（韩国标准时间）

首尔 Olive Better 圣水店 / 图片由 CJ Olive Young 提供

CJ Olive Young 已将其 Olive Better 健康零售平台扩展至五个地点，新增了面向上班族和游客的分店，旨在将健康产品融入消费者的日常生活。

此次扩张距离该公司今年1月在首尔光化门地区开设首家门店已有九个月。上个月，该公司分别在首尔南部的星空COEX购物中心和东部的圣水市开设了新店，并根据不同地区顾客的需求调整了产品选择和购物体验。

Coex门店主打“办公健康”，旨在为忙碌的上班族提供便捷的健康生活方式。健康零食和蛋白质产品摆放在门店前部，方便顾客快速找到所需商品。

Daily Routine Bar 提供可供顾客单独购买的产品，让顾客可以在通勤或午休时间尝试健康产品。

圣水店于周五开业，是该连锁店规模最大的一家，注重为追求潮流的购物者和外国游客提供体验。

这里设有Better Bar，提供健康饮品，以及Sweets Library，供应低糖和纯素零食。桑拿主题区专注于放松身心，而In & Out Beauty美容区则汇集了美容保健品、护肤品和美容仪器。

Olive Young表示，此次扩张也为中小型美妆和健康品牌提供了增长机遇。公司计划继续利用其零售基础设施和产品甄选能力，发掘有潜力的品牌，目标是将Olive Better打造成为韩国健康文化的展示平台。

“凭借我们积累的健康理念和专业知识，我们将继续发展 Olive Better，让健康成为顾客日常生活中自然而然的一部分，”一位公司负责人表示。“我们将继续拓展实体店面，为每个人创造更多轻松享受健康生活方式的机会。”