Ice hockey-AJ Products cuts world championship sponsorship following Russia ruling俄罗斯裁决后,冰球-AJ Products公司削减了对世界锦标赛的赞助。
Nov 2 (Reuters) - AJ Products, the Swedish furniture company that has sponsored the Ice Hockey World Championship since 1989, will not sponsor next year's tournament after the Court of Arbitration for Sport (CAS) decided that Russia could participate in it, the company said on Monday.
Nov 2 (Reuters) - AJ Products, the Swedish furniture company that has sponsored the Ice Hockey World Championship since 1989, will not sponsor next year's tournament after the Court of Arbitration for Sport (CAS) decided that Russia could participate in it, the company said on Monday.
CAS ruled last week to allow Russia to compete in International Ice Hockey Federation (IIHF) events again, overturning the ruling body's decision to exclude Russian teams from its competitions since Russia's invasion of Ukraine in 2022.
"We have taken the decision that AJ will not have its logo connected with the IIHF men's championships next year, now that Russia is allowed to compete again," AJ Products' chief executive officer David Bray told Reuters.
"We have had a long partnership with the IIHF for 37 years, so we made this decision after the court ruling on Friday. In a lot of businesses there are tough decisions, but this one was very easy to take."
The 90th edition of the men's world championship will take place from May 13 to 30 in the German cities of Duesseldorf, Gelsenkirchen and Mannheim.
The IIHF was not immediatelyavailable for comment.
Czechbetting company Tipsport described the CAS decision as "scandalous" and said it would not run advertisements during any World Championship games involving Russia, aspokesperson told Reuters.
Tipsport said it would decide on further action once the IIHF and national federations clarify their positions on the issue.
Reuters has contacted the CAS for comment.
(Reporting by Tommy Lund in Gdansk and Jan Lopatka, editing by Ed Osmond)
Thank you for your report!
11月2日(路透社)——瑞典家具公司AJ Products周一表示,该公司自1989年以来一直赞助冰球世界锦标赛,但在体育仲裁法庭(CAS)裁定俄罗斯可以参加明年的比赛后,该公司将不再赞助该赛事。
上周,国际体育仲裁法庭 (CAS) 裁定允许俄罗斯再次参加国际冰球联合会 (IIHF) 的赛事,推翻了该仲裁机构自 2022 年俄罗斯入侵乌克兰以来将俄罗斯球队排除在其比赛之外的决定。
“我们已经决定,既然俄罗斯被允许再次参赛,那么明年AJ的标志将不会与IIHF男子锦标赛联系起来,”AJ Products首席执行官大卫·布雷告诉路透社。
“我们与国际冰球联合会(IIHF)有着长达37年的合作关系,因此我们在周五法院裁决后做出了这个决定。很多企业都会面临艰难的抉择,但这个决定却很容易做出。”
第90届男子世界锦标赛将于5月13日至30日在德国杜塞尔多夫、盖尔森基兴和曼海姆举行。
国际冰球联合会暂未对此置评。
捷克博彩公司 Tipsport 的一位发言人告诉路透社,该公司称 CAS 的裁决“令人愤慨”,并表示不会在任何涉及俄罗斯的世界锦标赛比赛期间投放广告。
Tipsport表示,一旦国际冰球联合会和各国冰球协会就此问题明确表态,他们将决定采取进一步行动。
路透社已联系国际体育仲裁法庭(CAS)征求意见。
(格但斯克 Tommy Lund 和 Jan Lopatka 报道,Ed Osmond 编辑)
感谢您的报告!