Samsung Display partners with 6 global brands to promote QD-OLED in China

Samsung Display is partnering with six global monitor brands to promote QD-OLED monitors at internet cafes across China, seeking to expand its presence in the gaming market. The company has designated 10 venues in major cities, including Beijing and Shanghai, and plans to reach 60 by year-end. The program requires at least 30 QD-OLED monitors per venue, while Samsung Display supplies promotional materials. The company also plans to begin mass production of 24.5-inch full HD QD-OLED panels for eSports and FPS gaming by year-end.

The six partner brands are AOC, ASUS, HKC, MSI, TitanArmy and ViewSonic.

China’s Ministry of Culture and Tourism reported approximately 97,000 i-cafes in 2025, up 17 percent from 83,000 a year earlier.

China had approximately 680 million gaming users.

IDC reported that gaming monitor sales in China rose from 4.93 million units in 2023 to 11.12 million in 2025.

Sales of self-emissive gaming monitors in China increased approximately 22-fold to 560,000 units from 2023 to 2025.

Published Nov 5, 2026 2:59 pm KST

An internet cafe bearing QD-OLED certification in Changsha, China / Courtesy of Samsung Display

Samsung Display is joining hands with six global monitor brands to promote its quantum dot organic light-emitting diode (QD-OLED) technology at internet cafes across China, seeking to expand its presence in the world's largest gaming market.

The company said Thursday that it is working with AOC, ASUS, HKC, MSI, TitanArmy and ViewSonic to designate selected internet cafes, locally known as i-cafes, as official QD-OLED certified venues. The initiative marks the first collaboration of its kind between a display manufacturer and the i-cafe industry.

Under the program, venues must have at least 30 QD-OLED monitors installed to qualify for certification. Samsung Display provides promotional materials, including certification signs, standing banners, keyboard and mouse pads and interior decorations.

The company said it had designated 10 venues in major Chinese cities, including Beijing and Shanghai, as of October, and plans to expand the network to 60 by year-end.

China's i-cafes are a major sales channel for gaming OLED monitors, accounting for approximately 30 to 40 percent of sales. They also allow consumers to experience high-performance displays firsthand. According to China's Ministry of Culture and Tourism, the number of i-cafes increased 17 percent to approximately 97,000 in 2025, from 83,000 a year earlier.

Venue operators have reported positive responses, particularly among younger customers and first-person shooter gamers, citing QD-OLED's sharp picture quality and clear visibility in dark gaming environments. Premium seats equipped with the monitors have become so popular that they sometimes fill up before regular seating areas.

China's gaming market has approximately 680 million users. According to market research firm IDC, gaming monitor sales more than doubled to 11.12 million units in 2025 from 4.93 million in 2023. Sales of self-emissive gaming monitors surged approximately 22-fold to 560,000 units over the same period.

QD-OLED combines true blacks and high contrast enabled by self-emissive technology with the rich colors and wide color gamut of quantum dots. Its response time of approximately 0.03 milliseconds also makes it suitable for fast-paced competitive gaming.

Samsung Display is expanding its gaming partnerships globally. At gamescom 2026, it collaborated with CAPCOM, KRAFTON and CD PROJEKT RED to showcase major titles on QD-OLED displays. It also plans to begin mass production of 24.5-inch full HD QD-OLED panels for eSports and FPS gaming by year-end.

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三星显示器正与六家全球显示器品牌合作，在中国各地的网吧推广QD-OLED显示器，旨在扩大其在游戏市场的份额。该公司已在包括北京和上海在内的主要城市选定了10家网吧，并计划在年底前将推广网吧数量增至60家。该项目要求每家网吧至少配备30台QD-OLED显示器，三星显示器则负责提供宣传材料。此外，该公司还计划在年底前开始量产用于电竞和FPS游戏的24.5英寸全高清QD-OLED面板。

六个合作伙​​伴品牌分别是 AOC、华硕、HKC、微星、TitanArmy 和 ViewSonic。

中国文化和旅游部报告称，到 2025 年，网吧数量将达到约 97,000 家，比上年的 83,000 家增长 17%。

中国约有6.8亿游戏用户。

IDC报告称，中国游戏显示器销量将从2023年的493万台增至2025年的1112万台。

2023 年至 2025 年，中国自发光游戏显示器的销量增长了约 22 倍，达到 56 万台。

发布于2026年11月5日下午2:59（韩国标准时间）

位于中国长沙的一家获得QD-OLED认证的网吧 / 图片由三星显示器提供

三星显示器正与六个全球显示器品牌携手，在中国各地的网吧推广其量子点有机发光二极管（QD-OLED）技术，以期扩大其在世界最大游戏市场的份额。

该公司周四表示，正与AOC、华硕、HKC、微星、TitanArmy和优派合作，将部分网吧（本地俗称“i-cafe”）指定为官方QD-OLED认证场所。此举标志着显示器制造商与网吧行业首次开展此类合作。

根据该计划，场馆必须安装至少 30 台 QD-OLED 显示器才能获得认证。三星显示器提供宣传材料，包括认证标志、立式横幅、键盘和鼠标垫以及室内装饰品。

该公司表示，截至 10 月，已在中国主要城市（包括北京和上海）指定了 10 个场所，并计划在年底前将网络扩大到 60 个。

中国的网吧是OLED游戏显示器的主要销售渠道，约占总销量的30%至40%。网吧也让消费者能够亲身体验高性能显示器。据中国文化和旅游部统计，到2025年，网吧数量将比上年增长17%，达到约9.7万家，而上年同期为8.3万家。

场馆运营方表示，市场反响积极，尤其是在年轻顾客和第一人称射击游戏玩家中，他们对QD-OLED显示器的清晰画质和在黑暗游戏环境中的可视性赞不绝口。配备这种显示器的高级座位非常抢手，有时甚至比普通座位更早售罄。

中国游戏市场拥有约6.8亿用户。市场研究公司IDC的数据显示，游戏显示器销量将从2023年的493万台增长至2025年的1112万台，翻了一番以上。同期，自发光游戏显示器的销量更是激增约22倍，达到56万台。

QD-OLED结合了自发光技术带来的纯正黑色和高对比度，以及量子点带来的丰富色彩和广色域。其约0.03毫秒的响应时间也使其非常适合快节奏的竞技游戏。

三星显示器正在全球范围内拓展其游戏领域的合作伙伴关系。在2026年科隆游戏展上，三星显示器与CAPCOM、KRAFTON和CD PROJEKT RED合作，展示了多款热门游戏在QD-OLED显示屏上的呈现效果。此外，三星显示器还计划在年底前开始量产面向电竞和FPS游戏的24.5英寸全高清QD-OLED面板。

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