Seoul Hanok Week draws 85,000, up 15% from last year

Seoul Hanok Week drew approximately 85,000 visitors across Bukchon, Seochon and other Seoul neighborhoods over 10 days, from Oct. 2 to 11. Attendance rose 15 percent from 2025, continuing growth from about 35,000 visitors in 2024. The festival emphasized hanok as part of daily life, with a record 82 programs and more hands-on activities. Seoul plans to expand public hanok hubs and provide more sessions and longer hours.

The festival involved about 180 participants, including the Swiss Embassy in Korea, local resident guides and artists.

An exhibition at six public hanok furnished with modern furniture and household items attracted about 17,000 visitors.

About 900 people applied for guided tours of hanok normally closed to the public, or roughly four applicants per available spot.

Traditional tea and liquor sessions received 480 reservations, averaging 18 applicants per spot, while nine performances drew about 1,400 people.

Seoul expanded its hanok policy in 2023 to include modern uses of hanok and their promotion overseas.

Published Nov 5, 2026 1:52 pm KST

Visitors experience visit a "hanok," or traditional Korean home, at Bukchon Culture Center in Seoul, Oct. 2. Yonhap

This year’s Seoul Hanok Week drew approximately 85,000 visitors — a 15 percent increase from 2025 — highlighting the growing appeal of traditional Korean houses as everyday cultural spaces, the Seoul Metropolitan Government said Thursday.

Turnout for the annual festival has grown steadily, from about 35,000 in 2024 to 74,000 last year.

The fourth edition of the festival ran for 10 days, from Oct. 2 to 11, in Bukchon, Seochon and other hanok neighborhoods across the capital. This year's theme was hanok in daily life. Some 180 participants, including the Swiss Embassy in Korea, local resident guides and artists, ran a record 82 programs, up 16 from last year.

This year the city put more weight on hands-on programs than on sightseeing. A new exhibition drew about 17,000 visitors to six public hanok in Bukchon and Seochon that had been furnished with modern furniture and household items.

About 900 people applied for guided tours of hanok that are normally closed to the public, or roughly four applicants per spot. The tours marked the 10th anniversary of the city’s certification program for outstanding hanok. Traditional tea and liquor sessions drew 480 reservations, an average of 18 applicants per spot, and nine performances drew some 1,400 people.

The city’s hanok policy changed course in 2008, when Mayor Oh Se-hoon announced a plan to extend preservation and support from Bukchon to the whole city. In 2023, the city widened the policy to cover modern uses of hanok and their promotion overseas.

The festival came shortly after Time Out in September named Jongno 3-ga the world’s coolest neighborhood for 2026. The area includes the old hanok alleys of Ikseon-dong.

Participants asked for more sessions and longer hours, and the city plans to provide them. It also plans to open more public hanok hubs that reflect the character of each area.

“We will expand public hanok hubs across Seoul so that more citizens can enjoy hanok in their daily lives and people around the world can experience Seoul more deeply,” said the head of the city’s Housing Office.

This article was published with the assistance of generative AI and edited by The Korea Times.

首尔韩屋周于10月2日至11日举行，为期10天，吸引了约8.5万名游客前往北村、西村及首尔其他街区参观。与2025年相比，游客人数增长了15%，延续了2024年约3.5万人的增长势头。本次韩屋周强调韩屋是日常生活的一部分，举办了创纪录的82场活动，并增加了更多互动体验项目。首尔计划扩建公共韩屋中心，并增加活动场次和延长开放时间。

此次艺术节约有 180 名参与者，其中包括瑞士驻韩国大使馆、当地居民导游和艺术家。

在六栋公共韩屋举办的展览，展出了现代家具和家居用品，吸引了约 17,000 名参观者。

约有 900 人申请参加通常不对公众开放的韩屋导览游，平均每个名额有四名申请者。

传统茶酒品鉴会共收到 480 个预订，平均每个名额有 18 名申请者；而九场演出吸引了约 1400 人观看。

首尔于 2023 年扩大了韩屋政策，将韩屋的现代用途及其在海外的推广纳入其中。

发布于2026年11月5日下午1:52（韩国标准时间）

10月2日，游客在首尔北村文化中心体验参观韩屋（传统韩式房屋）。（韩联社）

首尔市政府周四表示，今年的首尔韩屋周吸引了约 85,000 名游客，比 2025 年增长了 15%，这凸显了韩国传统房屋作为日常文化空间的吸引力日益增强。

年度节日的参与人数稳步增长，从 2024 年的约 35,000 人增加到去年的 74,000 人。

第四届韩屋节于10月2日至11日举行，为期10天，在北村、西村以及首都其他韩屋街区举办。今年的主题是“韩屋的日常生活”。约180名参与者，包括瑞士驻韩国大使馆、当地居民导游和艺术家，共举办了创纪录的82场活动，比去年增加了16场。

今年，首尔市政府更加注重体验式活动而非观光旅游。一项新的展览吸引了约17000名游客参观了位于北村和西村的六栋公共韩屋，这些韩屋都配备了现代家具和家居用品。

约有900人申请参观通常不对公众开放的韩屋，平均每个名额约有4人申请。此次参观活动是为了庆祝该市优秀韩屋认证项目启动10周年。传统茶酒体验活动吸引了480人预约，平均每个名额有18人申请；此外，九场演出共吸引了约1400名观众。

2008年，首尔市的韩屋政策发生了转变。时任市长吴世勋宣布了一项计划，将韩屋的保护和扶持范围从北村扩大到全市。2023年，首尔市政府进一步扩大了政策范围，将韩屋的现代用途及其海外推广也纳入其中。

该节日紧随《Time Out》杂志9月份将钟路3街评为2026年全球最酷街区之后举行。该地区包括益善洞的古老韩屋巷。

参与者要求增加活动场次和延长活动时间，市政府计划满足这些要求。市政府还计划开设更多体现各地区特色的公共韩屋中心。

“我们将扩大首尔的公共韩屋中心，让更多市民在日常生活中享受韩屋，也让世界各地的人们更深入地体验首尔，”首尔市房屋局局长表示。

本文由生成式人工智能协助发布，并由《韩国时报》编辑。