Guinness’ alcohol-free beer launches in S’pore, with new jerseys in tie-up with artist Tobyato

The new Guinness 0.0 will be available from Oct 26 onwards across participating pubs, bars and restaurants islandwide, as well as selected FairPrice Finest, Cold Storage and Sheng Siong outlets.

PHOTO: GUINNESS SINGAPORE

Published Sep 15, 2026, 04:34 PM

Updated Sep 15, 2026, 04:34 PM

SINGAPORE – Kick-off just got a whole lot tastier and flashier.

Football fans in Singapore can now enjoy a new Guinness brew and kit along with the same passion every weekend.

Guinness on Sept 15 announced the launch of Guinness 0.0 in Singapore, marking the first South-east Asian market to introduce the “globally successful” alcohol-free stout.

The company also announced a second collaboration with Singaporean artist Tobyato, which includes a limited-edition jersey with customised patches.

In its statement, Guinness said its new offering has the “same beautifully smooth taste, perfectly balanced flavour, and unique dark colour of Guinness, just without the alcohol”.

Guinness is the official beer of the English Premier League, which kicked off this season on Aug 21.

Asia Pacific Breweries Singapore’s Guinness marketing manager Claire Chan said that the beer’s fan base in Singapore has been growing.

“As Guinness Draught wins over a wider audience, Guinness 0.0 gives people another way to enjoy the unmistakable taste of a Guinness, even on days or occasions when they choose not to drink alcohol,” she said.

The new brew will be available from October at participating pubs, bars and restaurants islandwide, as well as selected FairPrice Finest, Cold Storage and Sheng Siong outlets.

It can also be purchased on major e-commerce platforms.

Fans also have another reason to cheer, whether they may be supporting Manchester United or Liverpool.

As part of the collaboration with Tobyato, there will be personalised Guinness jerseys up for grabs, which feature interchangeable “Food Fan”, “Fashion Fan” and “Football Fan” patches.

Fans can personalise their unique kit at selected roadshows, with more details to be shared on Guinness Singapore’s Instagram page .

“Singapore is a small country, and our communities are naturally small too. I hope collaborations like these can serve as a bridge for different communities to enjoy together, from football, to food, to fashion and beyond,” said Tobyato.

The collection will be available from Sept 15 at selected selected retail, e-commerce and on-trade locations islandwide.

Fans can redeem a complimentary jersey with a minimum spend of $55 on Guinness products at participating retailers.

新款吉尼斯0.0将于10月26日起在全岛参与活动的酒吧、餐厅以及部分FairPrice Finest、Cold Storage和Sheng Siong门店有售。

图片：吉尼斯新加坡

发布于 2026 年 9 月 15 日下午 4:34

更新于2026年9月15日下午4:34

新加坡——开幕式变得更加美味、更加精彩了。

新加坡的足球迷们现在可以每个周末都享受到全新的吉尼斯啤酒和球衣，以及同样的激情。

9 月 15 日，健力士宣布在新加坡推出健力士 0.0，这标志着这款“全球畅销”的无醇黑啤首次登陆东南亚市场。

该公司还宣布与新加坡艺术家 Tobyato 进行第二次合作，其中包括一款带有定制贴片的限量版球衣。

吉尼斯在声明中表示，其新产品“拥有与吉尼斯啤酒一样顺滑的口感、完美平衡的风味和独特的深色，只是不含酒精”。

健力士是英格兰足球超级联赛的官方啤酒，本赛季的英格兰足球超级联赛于8月21日开幕。

亚太酿酒新加坡公司健力士啤酒市场经理陈克莱尔表示，该啤酒在新加坡的粉丝群体一直在增长。

“随着健力士黑啤赢得更多消费者的喜爱，健力士0.0为人们提供了另一种享受健力士独特风味的方式，即使在他们选择不喝酒的日子或场合也是如此，”她说。

这款新啤酒将于 10 月起在全岛参与活动的酒吧、餐厅以及部分 FairPrice Finest、Cold Storage 和 Sheng Siong 门店有售。

也可以在各大电商平台上购买。

无论支持的是曼联还是利物浦，球迷们还有另一个值得欢呼的理由。

作为与 Tobyato 合作的一部分，将推出个性化的吉尼斯球衣，球衣上带有可互换的“美食爱好者”、“时尚爱好者”和“足球爱好者”徽章。

粉丝们可以在指定的路演活动中定制自己的专属装备，更多详情将在吉尼斯新加坡的 Instagram 页面上公布。

“新加坡是个小国家，我们的社区自然也比较小。我希望这样的合作能够成为不同社区之间的桥梁，让大家能够一起享受足球、美食、时尚等各个领域的乐趣，”托比亚托说道。

该系列产品将于9月15日起在全岛指定零售店、电商平台和餐饮场所发售。

球迷在参与活动的零售商处购买吉尼斯产品满 55 美元即可兑换一件免费球衣。