Partnership between Nestlé and the billionaire Mahagitsiri family descends into all out legal warfare

September 15, 2026 at 9:21 pm

in Economy , Living , Media , Thailand

A 34-year partnership that helped make Nescafé Thailand’s dominant coffee brand has collapsed into a legal war exceeding ฿120 billion. Nestlé and billionaire Prayudh Mahagitsiri’s family now face each other across civil and criminal proceedings after decades of extraordinary commercial success. The dispute includes two huge damages claims, injunctions, counterclaims and reported arrest warrants involving former executives. Yet Nestlé is doubling down on Thailand, with nearly ฿30 billion committed to a new Samut Prakan factory. The corporate divorce comes as Thailand itself balances foreign investment liberalisation against tighter protection of Thai ownership and control of the economy.

Nestlé and billionaire Prayudh Mahagitsiri’s family are locked in a ฿120 billion legal war after their 34-year Nescafé partnership ended, as Nestlé plans a new ฿30 billion Thai factory. ( Source: The Nation )

For more than three decades, Nestlé and billionaire Thai businessman Prayudh Mahagitsiri shared one of Thailand’s outstanding consumer business successes. Their 50:50 coffee partnership helped make Nescafé the country’s dominant coffee brand.

Crucially, that expansion accompanied the emergence of Thailand’s modern middle class. International brands entered millions of homes while supermarkets and convenience stores spread nationwide. Nescafé eventually secured more than half the Thai coffee market.

Today, the partnership has ended in an extraordinary legal battle. Claims exceeding ฿120 billion are before Thai courts. The fight has also produced injunctions, counterclaims, criminal complaints and reported arrest warrants involving two former executives. At the same time, Nestlé is preparing for life without its former partner. It plans nearly ฿30 billion of fresh investment in a new Samut Prakan coffee factory.

Nestlé builds new Thai coffee base after 34-year partnership that helped Nescafé dominate the market

The contrast is stark. The old partnership lasted 34 years and helped create an enormously valuable consumer franchise. Now the former partners are fighting over its collapse. Yet Nestlé is simultaneously building a new manufacturing base for the same market. Production at the new plant is scheduled to begin in 2028.

Nestlé’s Thai history started long before its association with the Mahagitsiri family. Indeed, its products were advertised in Bangkok as early as 1893. Local manufacturing followed in 1968. Five years later, Nescafé entered the Thai market. Nestlé initially entered instant coffee through an arrangement involving Thai Soluble Coffee Company and its Bangna factory.

Subsequently, Nestlé acquired a 49.9% interest in Thai Soluble Coffee in 1979. The timing proved important. Thailand was entering decades of industrialisation, urbanisation and rising household purchasing power. Modern retailing expanded rapidly. In turn, international consumer brands became familiar purchases for an increasingly prosperous urban population. Nescafé grew with that transformation.

By 1990, the relationship had entered another phase. Nescafé manufacturing moved to a new Chachoengsao factory operated by Quality Coffee Products Company Limited, or QCP. Nestlé and the Mahagitsiri interests each controlled 50%. The joint venture would survive for another 34 years. During that period, Nescafé became Thailand’s leading coffee brand.

Prayudh became Nescafé’s ‘Godfather’ as Nestlé built a ฿57 billion Thai consumer business over decades

Notably, Prayudh became closely associated with that extraordinary expansion. He was sometimes described as Thailand’s “Godfather of Nescafé”. The description reflected a business relationship spanning much of Thailand’s modern consumer development. Nescafé eventually controlled more than half the national coffee market. The instant-coffee market alone was worth an estimated ฿30-35 billion by 2024.

In parallel, Nestlé developed a much broader Thai business. Its operations expanded across beverages, milk, cooking products, nutrition, water, confectionery and pet products. Major brands included Milo, Bear Brand, Maggi, Coffee-mate and Nestlé Pure Life. Thailand also became Nestlé’s Indochina regional hub in 1999. Its Bangpoo plant later became Nestlé’s largest Coffee-mate creamer factory worldwide.

Financially, the wider business became formidable. Nestlé Thailand reported ฿57.028 billion in revenue during 2023. Net profit reached ฿2.682 billion. Four years earlier, revenue had stood at ฿50.366 billion. Between 2018 and 2024, Nestlé invested another ฿22.8 billion in Thailand.

Consequently, the QCP fight is not about an unsuccessful joint venture or a brand struggling for customers. The partnership worked for decades. It accompanied Nescafé’s rise to commanding market leadership. Both shareholders were attached to a business created during one of Thailand’s greatest periods of consumer expansion.

Eventually, however, relations between the shareholders broke down. Nestlé gave notice terminating the joint venture arrangements. The QCP manufacturing relationship finally ended on December 31, 2024. Nestlé maintained that it possessed the contractual right to terminate. By then, the dispute had already moved into international arbitration.

Arbitration victory failed to end Nestlé dispute as ฿100 billion Thai court battle moved to centre stage

The International Chamber of Commerce arbitration process subsequently backed Nestlé on the central issues. Prayudh challenged the outcome in Singapore. Nevertheless, the Singapore High Court dismissed the remaining challenges on March 4, 2026. The Mahagitsiri side subsequently paid approximately ฿200 million in legal costs and interest.

That defeat did not end the confrontation. Instead, the fight shifted decisively into Thailand’s courts. At least seven legal proceedings have become connected with the wider dispute. Some have since been withdrawn or dismissed. However, two enormous damages cases remain before the Central Intellectual Property and International Trade Court.

The largest is Black Case No. TP.92/2025. Prayudh Mahagitsiri, Suvimol Mahagitsiri and Chalermchai Mahagitsiri are seeking approximately ฿100 billion. The action was initially filed at Min Buri Civil Court on April 3, 2025. Later, it moved to the specialist intellectual property court following a jurisdictional determination.

Six defendants face the claim. They include Nestlé SA and Société des Produits Nestlé SA. Nestlé (Thai) Limited is also named. Additionally, Nestlé ROAS (Thailand) Limited and Nestlé Trading (Thailand) Limited are defendants. Former QCP managing director Ramon Mendivil Gil completes the six.

Mahagitsiri family says Nestlé dismantled profitable 50:50 venture through a 12-act, three-stage plan

At its core, the case concerns how the profitable 50:50 partnership was dismantled. The Mahagitsiri family accuses the defendants of tortious conduct and exercising their rights in bad faith. Specifically, the plaintiffs claim pressure was applied to force a sale below the proper share value. They also accuse the defendants of failing to meet joint venture obligations.

Furthermore, the plaintiffs say actions prevented QCP from continuing its business. They claim those measures consequently damaged the value of their shares. Nestlé rejects the accusations and maintains that it acted within its contractual rights.

Prayudh’s closing arguments set out what his side calls a 12-act, three-stage plan. The accusations include an undervalued buyout offer and simultaneous termination of important contracts. Another claim concerns boardroom deadlock. The plaintiffs also cite the transfer of more than 440 employees away from QCP. Finally, they point to the factory closure and an application to liquidate the company.

The valuation behind the case is equally striking. The Mahagitsiri side cites a DBS assessment valuing QCP at approximately ฿171 billion. The plaintiffs also say they previously offered their combined interest for ฿100 billion. Chalermchai and Suvimol together held 46.8% and seek ฿93.6 billion. Separately, Prayudh held 3.2% and seeks ฿6.4 billion plus statutory interest.

Second ฿21.98 billion case and reported arrest warrants widen Nestlé-Mahagitsiri legal confrontation

Evidence hearings have now finished. Plaintiff witnesses appeared from late May until mid-June. Defence witnesses then testified from late June until mid-July. On September 4, Prayudh filed his closing statement. The court has scheduled judgment for December 21.

On another front, Chalermchai is pursuing Black Case No. TP.98/2025. He seeks precisely ฿21,975,785,998.90 in damages. In addition, he demands ฿8 million for every day the challenged conduct continues. The action concerns marketing, distribution and other charges imposed upon QCP.

Chalermchai claims excessive fees were charged. He also disputes payments for services which he says were not properly authorised. Nestlé contests those claims. Previously, the case produced a temporary order concerning QCP’s corporate governance. The court revoked that order in July 2025. Witness hearings in the substantive action run between August and November 2026.

Beyond the civil courts, the corporate fight has entered the criminal justice system. Reports emerged in August concerning Victor Heng Lim Seah and Ramon Mendivil Gil. Seah is a former senior Nestlé executive. Mendivil previously served as QCP managing director.

According to those reports, the South Bangkok Criminal Court approved arrest warrants on August 20. The warrants followed a police request connected with a QCP complaint. In response, Nestlé publicly disputed how the development had been portrayed. It issued its explanation on August 31.

Nestlé disputes warrant claims and seeks nearly ฿600 million after eight-day Nescafé restrictions

Nestlé said police had initially issued summonses connected with a complaint filed by Prayudh. By that stage, both men had already left Thailand following resignation or retirement. The company said the summonses went to addresses where they no longer lived or worked. Accordingly, Nestlé said neither man received them.

From Nestlé’s account, any subsequent warrants followed their failure to answer those summonses. The company rejected suggestions that warrants represented findings on the underlying accusations. Those criminal accusations remain unresolved.

Nestlé has also opened another legal front itself. The company is seeking nearly ฿600 million following an earlier injunction against its Nescafé operations. That order briefly created an extraordinary situation for Thailand’s dominant coffee brand. For eight days, Nestlé faced restrictions affecting manufacture, outsourcing, imports and distribution.

Soon afterwards, the Central Intellectual Property and International Trade Court restored operations. The court also confirmed Nestlé Thailand’s exclusive rights to use the Nescafé trademark. Temporary protection against Nestlé was fully revoked on December 15, 2025. Nestlé then pursued Prayudh, Suvimol and Chalermchai for losses approaching ฿600 million.

Behind the courtroom battles, the old manufacturing structure has already disappeared. QCP produced Nescafé products between 1990 and 2024 under its arrangements with Nestlé. However, Nestlé says the recipes and manufacturing technology remained its intellectual property. It also says Nestlé personnel comprised the production and management teams.

Nestlé commits nearly ฿30 billion to new Samut Prakan coffee factory as old QCP structure disappears

Following QCP’s shutdown, Nestlé turned to other Thai manufacturers. Some products were also temporarily imported from ASEAN. More significantly, the company is now preparing a permanent manufacturing replacement. That project represents one of its largest commitments to Thailand.

Nestlé plans to invest CHF563 million, close to ฿30 billion, at Araya Industrial Estate in Samut Prakan. The factory will manufacture soluble coffee, coffee mixes and ready-to-drink products. Moreover, it is expected to employ more than 500 people. Production is scheduled to start in late 2028.

Thus, Nestlé is not withdrawing from the market built during its partnership with the Mahagitsiri family. It is committing substantially more capital. The company describes Thailand as one of its largest coffee markets. Its investment also follows ฿22.8 billion already committed between 2018 and 2024.

The corporate structure, however, will be very different from the arrangement established in 1990. Then, a 50:50 Thai-foreign partnership provided the platform for Nescafé’s next major expansion. Over three decades, that venture accompanied a transformation of Thailand’s consumer economy. Millions gained greater purchasing power while international brands became everyday purchases.

Against that backdrop, Nescafé became an exceptional success. The brand secured more than half the market and remained dominant for decades. The Mahagitsiri-Nestlé partnership therefore spanned Thailand’s transition into a major modern consumer economy. Its collapse comes under very different global and domestic business conditions.

Thailand balances foreign investment liberalisation with tougher enforcement of Thai ownership rules

Thailand’s present Foreign Business Act dates from 1999. QCP therefore predates the legislation by almost a decade. It cannot accurately be described as a creation of the current law. Even so, its structure reflects an era of extensive partnerships between foreign corporations and major Thai investors.

Today, Thailand continues protecting Thai participation across substantial parts of its economy. Simultaneously, it is competing aggressively for international capital. Foreign investment is moving into advanced manufacturing, electronics, digital industries and massive data-centre projects. The government has also loosened selected Foreign Business Act restrictions covering several service activities.

Conversely, enforcement of Thai ownership rules is becoming tougher. The government is targeting nominee shareholding arrangements used to evade foreign ownership restrictions.

Investigations have also expanded into foreign-linked companies controlling Thai land. Hence, selected liberalisation is proceeding alongside stronger enforcement of existing ownership rules.

December 21 ruling looms over ฿100 billion case as Nestlé presses ahead with new Thai coffee factory

For Nestlé and the Mahagitsiri family, however, the immediate fight remains in court. Their partnership produced 34 years of growth and extraordinary market success. Now claims exceeding ฿120 billion hang over its dismantling. Criminal complaints and Nestlé’s counterclaims have further widened the confrontation.

Next, attention turns to December 21. The Central Intellectual Property and International Trade Court is scheduled to rule on the ฿100 billion action. Elsewhere, the separate ฿21.976 billion case continues through witness hearings. Nestlé is pressing ahead with its Samut Prakan investment regardless.

Two sharply different chapters of Nescafé’s Thai history are therefore unfolding together. One concerns the legal dismantling of a highly successful 34-year partnership. The other involves nearly ฿30 billion for the brand’s next Thai manufacturing era. For decades, Nestlé and the Mahagitsiri family built that coffee business together. Now they face each other in court while Nescafé prepares for its next phase.

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Joseph Anthony is an expat from Ireland who has lived in Thailand for the last decade. He has worked extensively in the media including editorial positions in Ireland and Thailand. He is focused on economic and business stories in Thailand as well as the expat lifestyle.

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2026年9月15日晚上9点21分

在经济、生活、媒体、泰国

一段长达34年的合作关系，曾助力雀巢咖啡成为泰国咖啡市场的主导品牌，如今却演变成一场金额超过1200亿泰铢的法律大战。雀巢与亿万富翁巴育·马哈吉西里家族在经历了数十年非凡的商业成功后，如今在民事和刑事诉讼中针锋相对。这场纠纷包括两项巨额赔偿诉讼、禁令、反诉，以及据报道涉及前高管的逮捕令。然而，雀巢仍在加大对泰国的投资，已承诺在北榄府新建一家工厂，投资近300亿泰铢。这场企业“分崩离析”正值泰国在对外资自由化和加强对泰国所有权及经济控制权的保护之间寻求平衡之际。

雀巢与亿万富翁巴育·马哈吉西里家族因长达34年的雀巢咖啡合作关系破裂而陷入一场价值1200亿泰铢的法律纠纷，与此同时，雀巢计划在泰国新建一座价值300亿泰铢的工厂。（来源：《民族报》）

三十多年来，雀巢与泰国亿万富翁商人巴育·马哈吉西里共同缔造了泰国消费品行业最辉煌的成就之一。他们50:50的咖啡合作关系，助力雀巢咖啡成为泰国咖啡市场的领军品牌。

至关重要的是，这一扩张恰逢泰国现代中产阶级的崛起。国际品牌进入千家万户，超市和便利店遍布全国。雀巢咖啡最终占据了泰国咖啡市场一半以上的份额。

如今，双方的合作关系以一场旷日持久的法律大战告终。超过1200亿泰铢的索赔案已提交泰国法院审理。这场纠纷还引发了禁令、反诉、刑事诉讼，据报道，两名前高管还被签发了逮捕令。与此同时，雀巢正在为失去这位昔日合作伙伴后的未来做准备。该公司计划在北榄府新建一家咖啡工厂，投资近300亿泰铢。

雀巢与泰国建立了新的咖啡业务基础，结束了长达34年的合作关系，这段合作关系曾帮助雀巢咖啡在泰国市场占据主导地位。

对比鲜明。过去的合作关系持续了34年，并共同打造了一个极具价值的消费品牌。如今，昔日的合作伙伴却因品牌的破裂而争执不休。与此同时，雀巢正在为同一市场建设新的生产基地。新工厂计划于2028年投产。

雀巢在泰国的历史远早于与马哈吉西里家族的合作。事实上，早在1893年，雀巢的产品就已在曼谷投放广告。1968年，雀巢开始在泰国本地生产。五年后，雀巢咖啡正式进入泰国市场。雀巢最初是通过与泰国速溶咖啡公司及其位于邦纳的工厂合作，进入泰国市场销售速溶咖啡的。

随后，雀巢于1979年收购了泰国速溶咖啡公司49.9%的股份。时机至关重要。泰国正步入工业化、城市化和家庭购买力不断提升的几十年。现代零售业迅速发展。反过来，国际消费品牌也成为日益富裕的城市居民的日常购物选择。雀巢咖啡也随着这一变革而发展壮大。

到1990年，双方的合作关系进入了另一个阶段。雀巢咖啡的生产转移到了位于北柳府的新工厂，该工厂由优质咖啡产品有限公司（QCP）运营。雀巢和马哈吉西里家族各持50%的股份。这家合资企业又维持了34年。在此期间，雀巢咖啡成为了泰国领先的咖啡品牌。

在巴育的领导下，雀巢咖啡在泰国建立了价值570亿泰铢的消费品业务，巴育也因此成为雀巢咖啡的“教父”。

值得注意的是，巴育与雀巢咖啡的惊人扩张密切相关。他有时被誉为泰国的“雀巢咖啡教父”。这一称号反映了双方在泰国现代消费发展历程中建立的商业关系。雀巢咖啡最终控制了泰国一半以上的咖啡市场。仅速溶咖啡市场，预计到2024年价值就将达到300亿至350亿泰铢。

与此同时，雀巢在泰国的业务也大幅扩展，涵盖饮料、牛奶、烹饪产品、营养品、饮用水、糖果和宠物用品等多个领域。主要品牌包括美禄、熊牌、美极、咖啡伴侣和雀巢优活。1999年，泰国成为雀巢在印度支那的区域中心。其位于邦浦的工厂后来发展成为雀巢全球最大的咖啡伴侣奶精生产厂。

从财务角度来看，雀巢的整体业务规模已相当可观。雀巢泰国公司2023年营收达570.28亿泰铢，净利润达26.82亿泰铢。四年前，其营收为503.66亿泰铢。2018年至2024年间，雀巢在泰国又投资了228亿泰铢。

因此，QCP之争并非关乎合资企业的失败或品牌的流失。双方的合作关系持续了数十年，见证了雀巢咖啡崛起成为市场领导者。两位股东都对这家在泰国消费市场高速增长时期创立的企业充满感情。

然而，最终股东之间的关系破裂。雀巢发出通知，终止了合资安排。QCP的生产合作关系最终于2024年12月31日终止。雀巢坚称其拥有终止合同的合同权利。此时，该争议已提交国际仲裁。

尽管仲裁结果未能终结雀巢与泰国之间的纠纷，但这场涉及1000亿泰铢的泰国法庭大战已成为焦点。

国际商会仲裁程序随后在核心问题上支持了雀巢的立场。巴育在新加坡对仲裁结果提出上诉。然而，新加坡高等法院于2026年3月4日驳回了巴育的其余上诉。马哈吉西里方面随后支付了约2亿泰铢的诉讼费和利息。

那次失败并未结束这场对抗。相反，这场斗争迅速转移到了泰国的法庭。至少有七起诉讼与这场更广泛的争端有关。其中一些诉讼已被撤回或驳回。然而，中央知识产权和国际贸易法院目前仍在审理两起巨额赔偿案件。

其中金额最大的案件是编号为TP.92/2025的黑案。Prayudh Mahagitsiri、Suvimol Mahagitsiri和Chalermchai Mahagitsiri索赔金额约为1000亿泰铢。该诉讼最初于2025年4月3日在敏武里民事法院提起。之后，在法院作出管辖权裁定后，案件移交至专门的知识产权法院。

共有六名被告面临诉讼，其中包括雀巢公司（Nestlé SA）和雀巢产品有限公司（Société des Produits Nestlé SA）。雀巢（泰国）有限公司（Nestlé (Thai) Limited）也被列为被告。此外，雀巢ROAS（泰国）有限公司（Nestlé ROAS (Thailand) Limited）和雀巢贸易（泰国）有限公司（Nestlé Trading (Thailand) Limited）也是被告。前QCP董事总经理拉蒙·门迪维尔·吉尔（Ramon Mendivil Gil）也位列其中。

马哈吉西里家族称，雀巢通过一项分为三个阶段、共十二项措施的计划，瓦解了盈利的50:50合资企业。

本案的核心在于，原本盈利丰厚的50:50合伙企业是如何被瓦解的。马哈吉西里家族指控被告存在侵权行为，并恶意行使权利。具体而言，原告声称被告施加压力，迫使他们以低于合理股份价值的价格出售股份。他们还指控被告未能履行合资企业的义务。

此外，原告称，相关行为妨碍了QCP继续经营。他们声称，这些措施导致其股票价值受损。雀巢否认这些指控，并坚称其行为符合合同权利。

普拉尤德的结案陈词阐述了他方所谓的“十二项措施、三阶段计划”。指控包括低估收购报价和同时终止重要合同。另一项指控涉及董事会僵局。原告还指出，超过440名员工被调离QCP公司。最后，他们提到了工厂关闭和公司清算申请。

此案的估值同样引人注目。Mahagitsiri一方援引星展银行的评估报告，称QCP的估值约为1710亿泰铢。原告方还表示，他们此前曾提出以1000亿泰铢的价格收购其持有的股份。Chalermchai和Suvimol合计持有46.8%的股份，索赔金额为936亿泰铢。此外，Prayudh持有3.2%的股份，索赔金额为64亿泰铢外加法定利息。

第二起涉案金额高达219.8亿泰铢的案件以及已公布的逮捕令扩大了雀巢与马哈吉西里之间的法律对抗。

证据听证会现已结束。原告证人于五月下旬至六月中旬出庭作证。被告证人随后于六月下旬至七月中旬出庭作证。9月4日，普拉尤德提交了结案陈词。法院已将宣判日期定于12月21日。

另一方面，Chalermchai 正在提起编号为 TP.98/2025 的黑案。他索赔金额高达 21,975,785,998.90 泰铢。此外，他还要求就被指控的行为持续的每一天赔偿 800 万泰铢。该诉讼涉及 QCP 的营销、分销及其他相关费用。

查勒姆猜声称被收取了过高的费用。他还对一些未经授权的服务付款提出异议。雀巢公司否认了这些指控。此前，该案曾发布一项关于QCP公司治理的临时命令。法院于2025年7月撤销了该命令。实质性诉讼的证人听证会将于2026年8月至11月举行。

除了民事诉讼，这场企业间的争斗也蔓延到了刑事司法系统。8月份有报道称，维克多·亨·林·谢（Victor Heng Lim Seah）和拉蒙·门迪维尔·吉尔（Ramon Mendivil Gil）卷入了这起案件。谢曾是雀巢公司的高级管理人员，而门迪维尔此前曾担任QCP公司的董事总经理。

据报道，曼谷南部刑事法院于8月20日批准了逮捕令。该逮捕令是应警方要求签发的，起因是警方接到了一起与QCP投诉相关的案件。对此，雀巢公司公开否认了媒体对事件的报道，并于8月31日发表了解释声明。

雀巢公司对索赔提出异议，并在雀巢咖啡受到八天限制后寻求近6亿泰铢的赔偿。

雀巢公司表示，警方最初是根据巴育提出的投诉发出传票的。当时，两人均已辞职或退休，离开了泰国。该公司称，传票寄到了他们不再居住或工作的地址。因此，雀巢表示，两人均未收到传票。

根据雀巢的说法，后续的搜查令都是由于该公司未对传票作出回应而发出的。该公司否认了这一说法，并辩称搜查令代表了对相关指控的调查结果。这些刑事指控至今仍未得到解决。

雀巢公司也另辟蹊径，在此前针对其雀巢咖啡业务的禁令之后，该公司正寻求近6亿泰铢的赔偿。该禁令一度给这家泰国咖啡巨头造成了前所未有的困境。在长达八天的时间里，雀巢的生产、外包、进口和分销都受到了限制。

不久之后，中央知识产权和国际贸易法院恢复了相关业务。法院还确认了雀巢泰国公司对雀巢咖啡商标的独家使用权。针对雀巢的临时保护令于2025年12月15日被完全撤销。随后，雀巢向巴育、苏维莫尔和查勒姆猜提起诉讼，索赔金额接近6亿泰铢。

在法庭诉讼的背后，原有的生产体系​​早已不复存在。QCP公司根据与雀巢公司的协议，在1990年至2024年间生产雀巢咖啡产品。然而，雀巢公司表示，配方和生产技术仍属于其知识产权。雀巢公司还表示，生产和管理团队均由雀巢员工组成。

雀巢斥资近300亿泰铢在北榄府新建咖啡工厂，原QCP集团解体

QCP工厂关闭后，雀巢转向其他泰国制造商。部分产品也暂时从东盟国家进口。更重要的是，该公司目前正在筹备永久性替代生产线。该项目是其对泰国最大的投资之一。

雀巢计划在北榄府阿拉亚工业区投资5.63亿瑞士法郎（约合300亿泰铢），兴建一座工厂。该工厂将生产速溶咖啡、咖啡粉和即饮咖啡产品，预计将创造500多个就业岗位，并计划于2028年底投产。

因此，雀巢并非要退出与马哈吉西里家族合作建立的市场，而是将投入更多资金。该公司称泰国是其最大的咖啡市场之一。此次投资也是继2018年至2024年间已承诺的228亿泰铢投资之后的又一举措。

然而，新的公司架构将与1990年建立的模式截然不同。当时，泰外合资的50:50股权模式为雀巢咖啡的下一次重大扩张奠定了基础。三十多年来，这一合作模式伴随着泰国消费经济的转型。数百万泰国人的购买力显著提升，国际品牌也逐渐成为日常消费品。

在此背景下，雀巢咖啡取得了巨大的成功。该品牌占据了超过一半的市场份额，并保持了数十年的市场主导地位。因此，马哈吉西里集团与雀巢的合作关系见证了泰国向现代消费经济体转型的历程。而其衰落则发生在截然不同的全球和国内商业环境下。

泰国在放宽外国投资自由化的同时，也加强了对泰国所有权规则的执行力度。

泰国现行的《外国企业法》颁布于1999年。因此，QCP的出现比该法早了近十年。它不能被准确地描述为现行法律的产物。即便如此，其结构仍然反映了外国公司与泰国主要投资者之间广泛合作的时代背景。

如今，泰国继续在经济的诸多重要领域保护泰国企业的参与权。与此同时，泰国也在积极吸引国际资本。外资正涌入先进制造业、电子产品、数字产业和大型数据中心项目。政府还放宽了部分《外国企业法》对若干服务活动的限制。

相反，泰国对所有权规定的执行力度正在加大。政府正着力打击利用代理人持股安排规避外资所有权限制的行为。

调查范围也扩大到控制泰国土地的外国关联公司。因此，在加强现有所有权规则执行力度的同时，也推进了部分自由化进程。

12月21日的裁决悬而未决，涉及1000亿泰铢的案件即将尘埃落定，与此同时，雀巢正推进其在泰国新建咖啡工厂的计划。

然而，对于雀巢和马哈吉西里家族而言，眼下的斗争仍在法庭上。双方的合作曾带来34年的增长和非凡的市场成功。如今，超过1200亿泰铢的索赔悬而未决，令这段合作关系岌岌可危。刑事诉讼和雀巢的反诉进一步加剧了这场对抗。

接下来，各方关注的焦点转向12月21日。中央知识产权和国际贸易法院将就1000亿泰铢的诉讼案作出裁决。与此同时，另一起219.76亿泰铢的案件仍在进行证人听证。尽管如此，雀巢仍将继续推进其在北榄府的投资项目。

因此，雀巢咖啡在泰国的历史正以截然不同的两个篇章同时展开。一是长达34年的成功合作关系因法律原因而破裂；二是该品牌在泰国下一阶段的生产运营涉及近300亿泰铢的投资。几十年来，雀巢和马哈吉西里家族携手打造了这家咖啡企业。如今，双方却在法庭上针锋相对，而雀巢咖啡也正为下一个发展阶段做准备。

泰国高管推出计划，但从长远来看，“群体免疫”最终可能是经济复苏的基础。

政府将控制解封措施的逐步解除，以便从5月到7月重新开放所有企业。

曼谷部分商店和门店将重新开业，但如果感染率上升，将重新实施防控措施。

英国前世卫组织总干事警告称，未来两到三年将出现混乱，国际货币基金组织认为泰国是亚洲受冲击最严重的经济体。

新冠疫情期间的电价下调被全国范围内能源账单飙升的报道所掩盖

一位澳大利亚退休人士自掏腰包，用自己的养老金帮助清迈危机中的穷人。

政府开始研究借贷方案，为高达1.9万亿泰铢的经济救助计划提供资金。

应对突发的公共卫生和经济危机对处于危机状态的泰国政府来说是一项艰巨的挑战。

如果高额债务和非正规经济问题得不到优先解决，泰国将在新冠疫情之后面临第三次冲击。

愤怒的个体经营者直接向高层投诉，指责一些琐碎的问题阻碍了新冠疫情收入补助金的发放。

曼谷爆发的疫情是由不同毒株的病毒引起的，这场疫情使泰国进入紧急状态。

抗击新冠病毒疫情取得进展，但医学专家表示仍需更多时间。

根据美国最新研究，病毒可能部分通过空气传播，部长在口罩争议中是正确的。

卫生部长猛烈抨击西方外国人，与此同时，又有7人感染新冠病毒。

约瑟夫·安东尼是一位来自爱尔兰的侨民，过去十年一直居住在泰国。他曾在爱尔兰和泰国的媒体行业担任过编辑职务，拥有丰富的媒体从业经验。他主要关注泰国的经济和商业新闻，以及侨民的生活方式。

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