Stella Artois debuts Pure Gold premium lager in Korea

Stella Artois is introducing Pure Gold in Korea, its first new lineup launched in the country, as a premium lager with zero sugar, zero gluten and 4.2 percent alcohol. Korea is the first market in Asia to receive the beer, which will begin appearing in stores and restaurants nationwide from late September. The company says the product is meant to offer a lighter drinking experience while keeping a delicate, clean flavor. It will be promoted with advertising, influencer collaborations, pop-up events and consumer experiences.

Pure Gold contains about 16 percent less alcohol than Stella Artois’s existing beer.

The beer will be sold in 330-milliliter and 500-milliliter cans and 500-milliliter bottles.

Bottle sales will start mainly at premium restaurants in Seoul and the capital region before expanding to other restaurants.

A 500-milliliter eight-can package goes on sale Sept. 28, followed by an eight-can package with a Stella Artois chalice on Oct. 15.

Published Sep 16, 2026 2:50 pm KST

Stella Artois Pure Gold, presented in gold-toned packaging / Courtesy of Stella Artois

Stella Artois is introducing Pure Gold, a new premium lager in Korea that combines zero sugar and zero gluten with a lower alcohol content of 4.2 percent.

The Belgian beer brand said Wednesday that Pure Gold, its first new lineup introduced in Korea, is designed around a lighter drinking experience while retaining a delicate, clean flavor.

The launch makes Korea the first market in Asia to receive Pure Gold, which was first introduced in Brazil and will begin appearing in stores and restaurants nationwide from late September.

Stella Artois said Pure Gold contains about 16 percent less alcohol than its existing beer. The new lager will be available in 330-milliliter and 500-milliliter cans and 500-milliliter bottles.

Bottle sales will begin primarily at premium restaurants in Seoul and the capital region before expanding to other restaurants, while online platforms will offer assorted packages.

A 500-milliliter eight-can package will go on sale Sept. 28, followed by a package containing eight 500-milliliter cans and a dedicated Stella Artois chalice on Oct. 15.

The packaging takes its cues from the idea of pure gold, using muted gold tones and restrained graphics on cans and gold accents on bottle labels.

Stella Artois said Pure Gold has grown to account for 30 percent of its brand's sales volume in Brazil three years after its launch there, helping drive expansion into other global markets.

The company plans digital and outdoor advertising, influencer collaborations, pop-up events and consumer experiences to promote Pure Gold in Korea.

The Stella Artois brand manager said Pure Gold was developed for consumers who consider not only flavor but also product characteristics and lifestyle when choosing beer.

This article was published with the assistance of generative AI and edited by The Korea Times.

Stella Artois将在韩国推出其首个全新系列产品——Pure Gold，这是一款零糖、零麸质、酒精度为4.2%的高端拉格啤酒。韩国是亚洲首个引进这款啤酒的市场，并将于9月下旬起在全国各地的商店和餐厅上架。该公司表示，这款产品旨在提供更轻盈的饮用体验，同时保持清爽细腻的口感。推广活动将涵盖广告、网红合作、快闪活动和消费者体验等多种形式。

Pure Gold 的酒精含量比 Stella Artois 现有的啤酒低约 16%。

这款啤酒将以 330 毫升和 500 毫升的罐装以及 500 毫升的瓶装出售。

瓶装酒销售将首先在首尔和首都地区的高档餐厅开始，然后再扩展到其他餐厅。

9 月 28 日将推出 500 毫升 8 罐装，随后 10 月 15 日将推出附赠 Stella Artois 圣杯的 8 罐装。

发布于2026年9月16日下午2:50（韩国标准时间）

Stella Artois Pure Gold，采用金色包装 / 图片由 Stella Artois 提供

Stella Artois 在韩国推出了一款名为 Pure Gold 的全新高端拉格啤酒，该啤酒不含糖和麸质，酒精含量仅为 4.2%。

这家比利时啤酒品牌周三表示，其在韩国推出的首个新系列产品 Pure Gold，旨在提供更轻松的饮用体验，同时保持细腻、清爽的口感。

此次上市使韩国成为亚洲第一个引进 Pure Gold 的市场，Pure Gold 最初在巴西推出，并将于 9 月下旬开始在韩国全国各地的商店和餐馆上架。

Stella Artois表示，Pure Gold的酒精含量比现有啤酒低约16%。这款新啤酒将以330毫升和500毫升的罐装以及500毫升的瓶装形式出售。

瓶装酒的销售将首先在首尔和首都地区的高档餐厅开始，然后再扩展到其他餐厅，同时在线平台将提供各种套餐。

9 月 28 日将推出 500 毫升装的八罐装，随后 10 月 15 日将推出包含八罐 500 毫升装和专用 Stella Artois 酒杯的包装。

包装的设计灵感源自纯金，罐身采用柔和的金色调和简洁的图案，瓶身标签则以金色​​点缀。

Stella Artois 表示，Pure Gold 在巴西推出三年后，已占该品牌在巴西销售额的 30%，这有助于推动其向其他全球市场的扩张。

该公司计划通过数字和户外广告、网红合作、快闪活动和消费者体验等方式在韩国推广 Pure Gold 产品。

Stella Artois品牌经理表示，Pure Gold的研发旨在满足那些在选择啤酒时不仅考虑口味，还考虑产品特性和生活方式的消费者的需求。

本文由生成式人工智能协助发布，并由《韩国时报》编辑。