Food industry focuses on 'mouthfeel' to satisfy diners craving extra texture

Nerds Gummy Clusters candies are displayed in Los Angeles. For many people, the way a menu item or packaged snack feels in the mouth has become as big a draw as flavour. – Photo: AP/Jae C. Hong

Texture is having a crunchy, gooey moment in the food and beverage industry.

For many people, the way a menu item or packaged snack feels in the mouth has become as big a draw as flavour, although consumers don't always recognise the part texture plays in their cravings for crispier takeout, frothier coffees and juicier candies, according to industry experts.

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洛杉矶街头展示着Nerds Gummy Clusters软糖。对许多人来说，餐点或包装零食入口的口感，如今已与口味本身一样，成为吸引顾客的重要因素。——图片：美联社/Jae C. Hong

在食品饮料行业，口感正经历着酥脆与黏稠并存的时期。

据业内专家称，对许多人来说，菜单上的菜品或包装零食在口中的口感已经和味道一样具有吸引力，尽管消费者并不总是意识到口感在他们渴望更酥脆的外卖、更绵密的咖啡和更多汁的糖果中所起的作用。

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