Residents can get traditional wet market experience at new 24-hour FairPrice supermart in Pasir Ris居民可以在巴西立新开的24小时营业的FairPrice超市体验传统的菜市场。
The Elias Mall outlet will offer services like fish cutting, and staff will offer cooking tips. Read more at straitstimes.com.
The new FairPrice supermarket at Elias Mall has the chain’s largest ice bed offering fresh fish and seafood items.
ST PHOTO: LIM YAOHUI
Published Sep 20, 2026, 02:19 PM
Updated Sep 20, 2026, 02:19 PM
SINGAPORE - Pasir Ris residents now can get their fresh fish, vegetables and fruit at a new 24-hour FairPrice supermarket that aims to give shoppers a traditional wet market experience with fresh fish counters and personalised service.
More than half the store space is used to stock fresh, chilled and frozen food products, with some counters spanning at least 7.3m, with two rows offering fresh fish and seafood – the largest in all FairPrice outlets.
Customers can ask for services such as scaling and slicing of fish, similar to traditional wet markets and a few other FairPrice outlets. Vacuum-packing of the fish is also available at the Elias Mall outlet.
Service ambassadors will be on hand daily during the morning peak hours to dish out suggestions on the pick of fresh food available, and offer cooking tips.
The store, in the basement level of Elias Mall, started sales on Sept 1, and was officially opened on Sept 20 by Minister in the Prime Minister’s Office Indranee Rajah, who is also an MP for Pasir Ris-Changi GRC.
The FairPrice supermarket at Elias Mall was officially opened by local MP Indranee Rajah (in a yellow top), who is also Minister in the Prime Minister’s Office on Sept 20. ST PHOTO: LIM YAOHUI
The FairPrice supermarket at Elias Mall was officially opened by local MP Indranee Rajah (in a yellow top), who is also Minister in the Prime Minister’s Office on Sept 20.
Indranee, who is also Second Minister for Finance and for National Development, said in a Sept 16 social media post that she and Pasir Ris grassroots leaders offered feedback to FairPrice on what residents wanted in the supermarket before it opened.
She said: “The site originally used to be a wet market and residents wanted to keep part of that concept.”
The Elias Mall outlet is the second FairPrice in Pasir Ris that operates round-the clock.
FairPrice said face-to-face and online surveys were conducted to seek feedback from residents on their expectations for the new store’s offerings.
Halal products at the outlet are placed on shelves marked with green labels throughout the store, to help shoppers find them easily.
Shelves at the Elias Mall FairPrice supermarket which have green labels are those with halal products. ST PHOTO: LIM YAOHUI
Shelves at the Elias Mall FairPrice supermarket which have green labels are those with halal products.
There will also be trained pharmacists at the outlet, who will provide consultations and wellness recommendations for shoppers who took a free 3-minute body composition analysis at Unity pharmacy.
Minister in the Prime Minister’s Office Indranee Rajah had a go at the body composition analysis at the Unity pharmacy located within the Elias Mall FairPrice supermarket. ST PHOTO: LIM YAOHUI
Minister in the Prime Minister’s Office Indranee Rajah had a go at the body composition analysis at the Unity pharmacy located within the Elias Mall FairPrice supermarket.
Besides traditional Western supplements, the pharmacy also offers wellness remedies such as ginseng products and herbal blends.
The store also houses a dedicated pork counter selling fresh meat – the largest among more than 50 FairPrice supermarkets with similar counters.
FairPrice Group is the only importer of live pigs in Singapore, through its subsidiary OJJ Foods, a pork processor and supplier .
The group imports about 3,000 live pigs from Malaysia every week, making up almost half of its pork sales. It started importing live pigs from Malaysia in 2017, after a ban in place since 1999 was lifted.
The Elias Mall FairPrice supermarket houses a dedicated pork counter with fresh meat imported live from Sarawak and butchered in Singapore daily. ST PHOTO: LIM YAOHUI
The Elias Mall FairPrice supermarket houses a dedicated pork counter with fresh meat imported live from Sarawak and butchered in Singapore daily.
Pasir Ris residents welcomed the opening of the new supermarket, many of whom had visited the store before its official opening.
62-year-old Priscilla Heng said she used to take a 15-minute bus ride to the wet market at Pasir Ris Drive 6 and now has to walk just five minutes to the new FairPrice outlet.
She added that was pleased with the variety of choices at the new store, although the prices are usually higher than those at the wet market.
“It is very convenient for me as I need to visit every day to buy fresh produce for my meals”, said Heng who had already made two trips in the morning to split her load.
40-year-old homemaker Shabina said the store has a larger range of offerings that several other outlets, and so she visits it almost every other day.
位于 Elias Mall 的 FairPrice 新超市拥有该连锁店最大的冰床，提供新鲜的鱼类和海鲜产品。
ST 照片：林耀辉
发布于 2026 年 9 月 20 日下午 2:19
更新于2026年9月20日下午2:19
新加坡——巴西立居民现在可以在一家新的 24 小时营业的 FairPrice 超市购买新鲜的鱼类、蔬菜和水果，该超市旨在为购物者提供传统的菜市场体验，设有新鲜鱼类柜台和个性化服务。
超过一半的商店空间用于存放新鲜、冷藏和冷冻食品，有些柜台至少有 7.3 米长，其中两排出售新鲜鱼类和海鲜——是所有 FairPrice 门店中最大的。
顾客可以要求进行鱼的去鳞、切片等服务，类似于传统菜市场和其他一些职总平价超市提供的服务。伊利亚斯购物中心店还提供鱼的真空包装服务。
每天早高峰时段，都会有服务大使在场，为顾客推荐新鲜食材，并提供烹饪技巧。
这家位于 Elias Mall 地下层的商店于 9 月 1 日开始销售，并于 9 月 20 日由总理公署部长兼巴西立-樟宜集选区国会议员英兰妮·拉贾正式揭幕。
位于伊莱亚斯购物中心的职总平价超市于9月20日由当地国会议员兼首相公署部长英兰妮·拉贾（身穿黄色上衣）正式揭幕。（海峡时报摄影：林耀辉）
9月20日，当地国会议员兼总理公署部长英兰妮·拉贾（身穿黄色上衣）正式为位于伊利亚斯购物中心的FairPrice超市揭幕。
财政部第二部长兼国家发展部长英兰妮在9月16日的社交媒体帖子中表示，她和巴西立的基层领袖在职总平价超市开业前，向该超市提出了居民希望超市提供哪些服务的反馈意见。
她说：“这里以前是一个菜市场，居民们希望保留一部分菜市场的概念。”
Elias Mall 分店是巴西立第二家 24 小时营业的 FairPrice 超市。
FairPrice表示，他们进行了面对面和在线调查，以征求居民对新店商品和服务的期望。
店内所有清真产品均摆放在贴有绿色标签的货架上，方便顾客轻松找到。
Elias Mall FairPrice超市货架上贴有绿色标签的商品均为清真产品。（海峡时报照片：林耀辉）
Elias Mall FairPrice 超市里，贴有绿色标签的货架上摆放的是清真产品。
该门店还将配备训练有素的药剂师，为在 Unity 药房进行过 3 分钟免费身体成分分析的顾客提供咨询和健康建议。
首相公署部长英兰妮·拉贾在位于伊利亚斯购物中心（Elias Mall）的FairPrice超市内的Unity药房体验了身体成分分析。（海峡时报摄影：林耀辉）
总理公署部长英兰妮·拉贾在位于伊利亚斯购物中心平价超市内的Unity药房体验了身体成分分析。
除了传统的西式保健品外，该药房还提供人参产品和草药混合物等保健品。
该店还设有专门的猪肉柜台，出售新鲜猪肉——在拥有类似柜台的 50 多家 FairPrice 超市中规模最大。
FairPrice集团是新加坡唯一的活猪进口商，其子公司OJJ Foods是一家猪肉加工商和供应商。
该集团每周从马来西亚进口约3000头活猪，几乎占其猪肉销售额的一半。自1999年以来一直实施的禁令于2017年解除后，该集团开始从马来西亚进口活猪。
Elias Mall 的 FairPrice 超市设有专门的猪肉柜台，出售从砂拉越进口的鲜活猪肉，并在新加坡每日进行屠宰。ST PHOTO：林耀辉
Elias Mall FairPrice 超市设有专门的猪肉柜台，出售从砂拉越进口的新鲜活肉，并每天在新加坡进行屠宰。
巴西立居民对新超市的开业表示欢迎，其中许多人在超市正式开业前就已经参观过。
62岁的Priscilla Heng表示，她以前需要乘坐15分钟的巴士才能到达巴西立6道的菜市场，而现在只需步行5分钟即可到达新的FairPrice超市。
她补充说，她对新店里琳琅满目的商品感到满意，尽管价格通常比菜市场要高。
“这对我来说非常方便，因为我每天都需要来这里购买新鲜食材做饭，”Heng说道，她早上已经跑了两趟，把东西分摊开了。
40岁的家庭主妇沙比娜说，这家商店的商品种类比其他几家商店都多，所以她几乎隔一天就会去一次。