Favorite K-drama scenes become real-life vacation spots

The Korea Tourism Organization and Studio Dragon have opened an interactive exhibition called Scenes to Destinations at HiKR Ground in downtown Seoul. Running through Nov. 19, it links more than 40 hit K-dramas to real places across Korea and lets visitors build custom travel itineraries. The showcase also connects guests to online travel platforms so they can book tours to filming locations.

The exhibition is open through Nov. 19 at HiKR Ground, the Korea Tourism Organization’s multistory tourism innovation hall in downtown Seoul.

It features content from more than 40 series, including Guardian: The Lonely and Great God, Crash Landing on You, Mr. Sunshine, Hotel Del Luna, Vincenzo, Hometown Cha-Cha-Cha, Queen of Tears and The Tyrant’s Chef.

Visitors can scan tokens at digital kiosks to receive a customized regional travel itinerary printed with local destination details.

The event is linked with global online travel platforms, allowing guests to book curated tour packages on the spot.

Baek Man-seong said the exhibition is meant to turn K-drama fandom into actual visits to regional cities across Korea.

Published Sep 21, 2026 11:16 am KST

Kim Tae-ri appears in a scene from “Mr. Sunshine” / Korea Times file

Long after the final credits roll, the emotional pull of a beloved television show can leave viewers yearning to step into its world. A new exhibition in the heart of Seoul is turning that impulse into a blueprint for exploration, inviting fans to translate their screen time into real-world adventures across Korea.

The Korea Tourism Organization (KTO) has partnered with production studio Studio Dragon to host an interactive showcase called Scenes to Destinations. Open through Nov. 19 at HiKR Ground — the KTO's multistory tourism innovation hall in downtown Seoul known for its immersive tech and K-content zones — the exhibition aims to convert international fandom into actual foot traffic by mapping famous television moments directly onto physical geography.

The event features iconic dialogue, original soundtracks, props and location guides from over 40 hit series, including global phenomena like "Guardian: The Lonely and Great God," "Crash Landing on You," "Mr. Sunshine," "Hotel Del Luna," "Vincenzo," "Hometown Cha-Cha-Cha," "Queen of Tears" and "The Tyrant’s Chef."

Rather than serving as a passive archive, the gallery encourages hands-on participation. Visitors can type out famous quotes to compile personalized scripts, collect vinyl-inspired souvenirs and assemble custom visual postcards as they move through the space.

The main attraction comes at interactive digital kiosks. By scanning the physical tokens gathered during the tour, an automated system evaluates each guest’s story preferences to formulate a customized regional travel itinerary, printing out a ticket complete with local destination details.

To bridge the gap between inspiration and reality, organizers have linked the event with global online travel platforms. Guests can book curated tour packages on the spot, securing direct travel to the historic sites, seaside towns and scenic spots where their favorite scenes were brought to life.

"This exhibition was designed to ensure that K-drama fandom doesn't end at the screen, but instead moves fans toward the real-world locations imbued with those emotions," said Baek Man-seong, head of KTO's Hallyu Content Team. "Through these linked travel offerings, our goal is to actively convert interest in K-dramas into actual visits to regional cities across the country."

As pop culture continues to drive global tourism, the showcase offers a novel way to navigate a country, proving that the ultimate fan experience is embarking on the journey yourself.

This article was published with the assistance of generative AI and edited by The Korea Times.

韩国旅游发展局与Studio Dragon在首尔市中心的HiKR Ground联合举办了一场名为“从场景到目的地”的互动展览。展览将持续至11月19日，将40多部热门韩剧与韩国各地的真实地点联系起来，并允许参观者定制专属的旅行路线。此外，展览还提供在线旅游平台链接，方便参观者预订前往拍摄地的旅游行程。

展览将于11月19日前在位于首尔市中心的韩国旅游发展局多层旅游创新馆HiKR Ground举行。

它收录了超过 40 部剧集的内容，包括《孤单又灿烂的神：鬼怪》、《爱的迫降》、《阳光先生》、《德鲁纳酒店》、《文森佐》、《故乡恰恰恰》、《泪之女王》和《暴君的主厨》。

游客可在数字信息亭扫描代币，获取打印有当地目的地详细信息的定制区域旅行行程单。

该活动与全球在线旅游平台相连，使宾客能够当场预订精心策划的旅游套餐。

白万成表示，此次展览旨在将韩剧粉丝的热情转化为对韩国各地地方城市的实际访问。

发布于2026年9月21日上午11:16（韩国标准时间）

金泰梨出演电影《阳光先生》剧照 / 韩国时报资料图

即使剧集落幕许久，观众依然会被一部心爱的电视剧深深吸引，渴望重返剧中的世界。首尔市中心的一场新展览正将这种渴望转化为探索的蓝图，邀请剧迷们将荧幕上的体验转化为遍及韩国的真实冒险之旅。

韩国旅游发展局 (KTO) 与制作公司 Studio Dragon 合作，举办名为“Scenes to Destinations”（从场景到目的地）的互动展览。该展览将于 11 月 19 日前在 HiKR Ground 展出。HiKR Ground 是 KTO 位于首尔市中心的多层旅游创新中心，以其沉浸式科技体验区和韩流内容区而闻名。展览旨在通过将经典电视剧场景直接映射到实际地理环境中，将国际粉丝的热情转化为实际的客流量。

本次活动展出了 40 多部热门剧集的标志性对话、原声配乐、道具和拍摄地点指南，其中包括《孤单又灿烂的神：鬼怪》、《爱的迫降》、《阳光先生》、《德鲁纳酒店》、《文森佐》、《家乡恰恰恰》、《泪之女王》和《暴君的厨师》等全球现象级作品。

该画廊并非被动的档案馆，而是鼓励参观者积极参与。参观者可以在展厅内一边走动，一边输入名言警句，制作个性化的脚本，收集黑胶唱片风格的纪念品，并组装定制的视觉明信片。

主要的亮点在于互动式数字信息亭。游客只需扫描游览过程中收集的实体代币，自动化系统即可评估每位游客的故事偏好，从而制定个性化的区域旅行路线，并打印出包含当地目的地详细信息的门票。

为了弥合灵感与现实之间的差距，主办方将此次活动与全球在线旅游平台对接。宾客可现场预订精心策划的旅游套餐，直达他们心仪场景的拍摄地——历史遗迹、海滨小镇和风景名胜。

韩国旅游发展局韩流内容团队负责人白万成表示：“本次展览旨在确保韩剧的粉丝热情不会止步于荧幕，而是引导他们前往那些充满情感的真实地点。通过这些相关的旅游产品，我们的目标是积极地将人们对韩剧的兴趣转化为实际的韩国各地城市之旅。”

随着流行文化不断推动全球旅游业的发展，此次展览提供了一种游览一个国家的新方式，证明终极粉丝体验就是亲自踏上旅程。

本文由生成式人工智能协助发布，并由《韩国时报》编辑。