McDonald’s tests placing ads for other brands on menu screens

The ads display after customers place their orders, taking advantage of the seconds or minutes while they wait for their burgers and fries. — Pexels

McDonald’s Corp is testing ads from other brands on its restaurants’ digital menu boards as a way to monetise its massive footprint.

The ads display after customers place their orders, taking advantage of the seconds or minutes while they wait for their burgers and fries. With more than 13,700 restaurants across the US, selling ads could create a new revenue stream for the company.

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广告会在顾客下单后展示，利用他们等待汉堡和薯条的短暂时间。——Pexels

麦当劳公司正在其餐厅的电子菜单板上测试其他品牌的广告，以此来利用其庞大的市场份额实现盈利。

广告会在顾客下单后展示，利用他们等待汉堡和薯条的短暂时间。该公司在美国拥有超过13700家餐厅，销售广告位有望为其开辟新的收入来源。

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