Can Donatella Versace make luxury style click with younger shoppers?多纳泰拉·范思哲能否让奢侈品风格赢得年轻消费者的青睐？
Donatella Versace is teaming up with digital retailer Revolve on a new beauty and fashion venture aimed at millennial and Gen Z consumers.
Donatella Versace stepped down from her longtime creative role at Versace in March 2025 after nearly 30 years at the helm. Photo: Reuters
New York-listed digital retailer Revolve Group on Monday (Sept 21) unveiled a joint venture with Donatella Versace to create a new beauty and fashion business targeting younger consumers.
News of the partnership comes as luxury goods group Prada works to relaunch the Versace brand, which it acquired in 2025 for about €1.3bil (approximately RM6.1bil).
As high-end bag and shoe sales slow, jewellery shines for luxury fashion brands
Luxury fashion expected to show growth as consumers seek ‘normal’ lives
Can luxury fashion reclaim its allure without sacrificing exclusivity?
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多娜泰拉·范思哲在执掌范思哲品牌近30年后，于2025年3月卸任其创意总监一职。图片：路透社
周一（9 月 21 日），在纽约上市的数字零售商 Revolve Group 宣布与 Donatella Versace 成立合资企业，打造面向年轻消费者的全新美容和时尚业务。
就在奢侈品集团 Prada 努力重振 Versace 品牌之际，这项合作的消息传出。Prada 于 2025 年以约 13 亿欧元（约合 61 亿令吉）的价格收购了 Versace 品牌。
随着高端包袋和鞋履销售放缓，珠宝在奢侈时尚品牌中大放异彩。
随着消费者追求“正常”生活，奢侈时尚预计将呈现增长势头。
奢侈时尚能否在不牺牲其独特性的前提下重拾魅力？
感谢您的报告！
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