Tollyjoy closure not driven by financial considerations, says CEO

Tollyjoy’s immediate focus will be on managing an orderly closure.

PHOTO: TOLLYJOY/FACEBOOK

Published Sep 22, 2026, 05:14 PM

Updated Sep 22, 2026, 05:15 PM

Tollyjoy decided to close after 55 years after careful consideration of its future direction, and not because of financial issues.

Its CEO, Tan Wee Keng, emphasised the decision was responsible and not taken lightly, with no specific closure timeline shared.

The company will focus on an orderly shutdown, ensuring employee welfare and managing remaining inventory during the wind-down process.

SINGAPORE – Homegrown brand Tollyjoy has said that its decision to wind down operations was not prompted by financial considerations, but did not reveal specific reasons behind its closure.

Tollyjoy, which specialises in baby-and-mothercare products, announced in a social media post on Sept 15 that it was “winding down its brand” after 55 years.

In a media statement released on Sept 21, Tollyjoy’s chief executive officer Tan Wee Keng said the company came to the decision after careful deliberation regarding its future direction.

“We recognise the responsibility that comes with making a decision of this nature. It was not entered into lightly, nor was it driven by financial considerations,” he said.

“After careful consideration on the future of the business and how we wish to focus our time and resources going forward, we felt that the time was right to conclude our operations,” he added.

The company did not state what specific factors prompted the closure. It also did not provide an official timeline for the shutdown or detail what lies ahead for its employees.

When asked by The Straits Times for further details, Tollyjoy referred the publication back to its media statement.

Tan noted that as the business winds down, Tollyjoy’s immediate focus will be on managing an orderly closure, including ensuring the welfare of its team welfare and managing remaining inventory.

Founded in 1971, Tollyjoy manufactures and markets products under the Tollyjoy and Little Precious brands. Its products include milk bottles, baby-related cleaning products and gifts.

Tollyjoy 目前的首要任务是确保工厂有序关闭。

照片：TOLLYJOY/FACEBOOK

发布于 2026 年 9 月 22 日下午 5:14

更新于2026年9月22日下午5:15

Tollyjoy 在经过对未来发展方向的仔细考虑后，决定在经营 55 年后关闭，而不是因为财务问题。

其首席执行官陈伟庆强调，这一决定是负责任的，并非轻率做出，但并未透露具体的关闭时间表。

公司将着重于有序停业，确保员工福利，并在停业过程中妥善管理剩余库存。

新加坡——本土品牌 Tollyjoy 表示，其停止运营的决定并非出于财务方面的考虑，但并未透露关闭背后的具体原因。

专门生产婴儿和母亲护理产品的 Tollyjoy 公司于 9 月 15 日在社交媒体上发帖宣布，在经营 55 年后，该公司将“逐步停止运营其品牌”。

Tollyjoy 首席执行官 Tan Wee Keng 在 9 月 21 日发布的一份媒体声明中表示，公司在仔细考虑其未来发展方向后做出了这一决定。

他说：“我们认识到做出此类决定所肩负的责任。我们并非轻率地做出这个决定，也不是出于经济方面的考虑。”

“经过对公司未来发展以及我们希望如何集中时间和资源的仔细考虑，我们认为现在是结束运营的合适时机，”他补充道。

该公司并未说明导致关厂的具体原因，也没有提供官方的关厂时间表，更没有详细说明员工未来的安排。

当《海峡时报》向托利乔伊询问更多细节时，托利乔伊让该报查阅其媒体声明。

Tan指出，随着业务的逐步结束，Tollyjoy的当务之急是管理有序的关店流程，包括确保团队成员的福利和管理剩余库存。

Tollyjoy公司成立于1971年，生产和销售Tollyjoy和Little Precious两个品牌的产品。其产品包括奶瓶、婴儿清洁用品和礼品。