WPP opens London hub in bid to produce faster, AI-assisted adsWPP在伦敦开设中心，旨在更快地制作人工智能辅助广告。
LONDON, Sept 23 (Reuters) - WPP opened a production facility in London on Wednesday which the British company said was the first of a global roll-out to meet demand for high-quality ads that can be deployed across social media and other platforms at speed.
Branding signage for WPP, the largest global advertising and public relations agency at their offices in London, Britain, July 17, 2019. REUTERS/Toby Melville
LONDON, Sept 23 (Reuters) - WPP opened a production facility in London on Wednesday which the British company said was the first of a global roll-out to meet demand for high-quality ads that can be deployed across social media and other platforms at speed.
Cindy Rose, WPP's CEO for the past year, brought together its production capabilities in WPP Production, one of four operating units, early in 2026 as part of her turnaround plan.
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2019年7月17日，英国伦敦，全球最大的广告和公关公司WPP的品牌标识。路透社/托比·梅尔维尔
伦敦，9 月 23 日（路透社）——WPP 周三在伦敦开设了一家制作工厂。这家英国公司表示，这是其全球推广计划的第一步，旨在满足市场对高质量广告的需求，这些广告可以快速部署到社交媒体和其他平台上。
过去一年担任 WPP 首席执行官的辛迪·罗斯 (Cindy Rose) 于 2026 年初将其生产能力整合到 WPP Production（四个运营部门之一）中，作为其扭亏为盈计划的一部分。
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