Zuckerberg softens his look with some geeky tweaks — and a message

Clothes can often tell a story. In Meta CEO Mark Zuckerberg’s case, he’s really spelling it out for us.

Appearing Wednesday at a company event in Menlo Park, California, Zuckerberg opted for a shirt that carried an overt message — and an apt one at that, considering he was showcasing the latest Meta designs in AI and wearable tech . Zuckerberg’s oversized black T-shirt bore the words “BUILDING IS MY LOVE LANGUAGE,” in Serif font.

The boxy shirt looked similar to others Zuck has previously had custom-made via a partnership with Los Angeles-based designer Mike Amiri. Reps for Meta and Amiri didn’t respond to requests for comment on his latest piece, but it was yet another reminder that Zuckerberg’s days of traditional tech-bro hoodies and tight, heather-grey T-shirts are long behind him. Still, he appeared to make some subtle tweaks to the more swaggering streetwear-inspired look he has been sporting in recent years.

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For one, his mustard brown trousers with a notably preppy pleat down their front. But more prominently, Zuckerberg wore a few different pairs of Meta’s AI-augmented, Ray-Ban eyeglasses. One had a thicker frame in tortoise shell, but the glasses he wore when he first stepped on stage were a more traditional Browline pair with a bold upper frame — a style first introduced by Shuron in 1947 that became a staple of 1950s style. This new Meta pair of “audio glasses” in Ray-Ban’s Clubmaster style feature microphones and AI connect ability but no camera, in concession to privacy advocates.

“Style is important,” Zuckerberg told the crowd in his keynote address , “because if you’re going to be wearing glasses all day long, they have to be great glasses first. Before we even talk about any technology, the design needs to be glasses that you want to wear.”

A message about love and the geeky slant to the Facebook founder’s on-stage look arguably softens the Manosphere-like image he has adopted, with gold chain jewelry and baggy silhouettes. And he’d be wise to do this if he wants to prove that he can be trusted with what may be the most rapidly advancing – and many fear dangerous – technology in the world. Verge senior correspondent Tom Warren likened Wednesday’s new look to the 🤓 nerd emoji in a sign Zuckerberg had perhaps achieved his goal.

Alessandro Garofalo/Reuters

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Derek Guy, the menswear writer behind the @ dieworkwear accounts , noted the tech mogul’s new glasses were most strongly associated with establishment figures or intellectuals from the ‘50s and ‘60s. “It gives off an air of intellectualism, government-man seriousness,” Guy said.

Guy also noted how far Zuckerberg had come since being the “whiz-kid hacker… poster child of not caring about style,” but said he suspected this was just a sign of his age, rather than anything outwardly political, as some have speculated .

“Mark Zuckerberg still is basically a T-shirt and pants — and sometimes hoodies — guy, but the choices are much more intentional,” Guy said. “It’s a little bit more directional … a little bit more stylish.”

Columbia Pictures/Everett Collection

Zuckerberg’s image is likely to take another hit next month when Aaron Sorkin’s movie “The Social Reckoning” hits theaters. In that movie, a sequel to 2010’s “The Social Network,” Zuckerberg is played by “Succession” star Jeremy Strong, as he navigates the fallout from the 2021 leak about the company’s handling of misinformation and other sensitive issues .

In the film’s trailer , Strong sports the same unfortunate Caesar haircut the tech founder had in the late 2010s and early 2020s — something Zuckerberg has replaced in recent years by growing out his natural curls.

Carlos Barria/Reuters

Zuckerberg wasn’t the only one drawing attention for his sartorial choices at Wednesday’s event. Alexandr Wang, Meta’s chief AI officer, appeared on stage wearing a loose, green camo T-shirt emblazoned with drawings of White-tailed deer and the words “Lake Tahoe” that he said he’d thrifted in Santa Cruz, California, for $30.

He finished his look with a slightly tapered pair of “ falketind ” hiking pants from Norwegian outfitter Norrøna (featuring one comically large pocket), a pair of Crocs from the Realtree Camo Collection , and a boxy pair of eyeglasses with a thin wire frame.

Perhaps thanks to Wang’s messy mullet, the whole look had something of a gas station chic vibe.

“Dress for the job you want,” Wang wrote on X.

衣着往往能讲述故事。以 Meta 首席执行官马克·扎克伯格为例，他简直是把故事娓娓道来。

周三，扎克伯格在加州门洛帕克出席公司活动时，选择了一件印有醒目信息的T恤——考虑到他当时正在展示Meta公司最新的人工智能和可穿戴技术设计，这件T恤的寓意可谓恰如其分。扎克伯格这件黑色超大号T恤上用衬线字体印着“BUILDING IS MY LOVE LANGUAGE”（建造是我的爱的语言）。

这件方正的衬衫看起来和扎克伯格之前与洛杉矶设计师迈克·阿米里合作定制的其他款式很相似。Meta和阿米里的代表均未回应关于他这件最新单品的置评请求，但这再次提醒人们，扎克伯格穿传统科技圈大佬连帽衫和紧身浅灰色T恤的日子早已远去。不过，他似乎还是对他近年来一直穿着的更具街头风格的造型做了一些细微的调整。

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首先，他穿着芥末棕色长裤，裤腰前部有一条醒目的学院风褶裥。但更引人注目的是，扎克伯格佩戴了几副不同的Meta公司推出的AI增强型雷朋眼镜。其中一副是玳瑁色粗框眼镜，但他首次登台时佩戴的则是一副更传统的眉框眼镜，镜框上部线条粗犷——这种款式最早由舒伦于1947年推出，并成为20世纪50年代的标志性风格。这款全新的Meta“音频眼镜”采用雷朋Clubmaster系列的设计，配备麦克风和AI连接功能，但没有摄像头，以回应隐私倡导者的诉求。

扎克伯格在主题演讲中对听众说：“款式很重要，因为如果你要整天戴眼镜，那么首先眼镜必须是一副好眼镜。在我们讨论任何技术之前，眼镜的设计必须是你想戴的。”

扎克伯格在社交媒体上发布的关于爱的讯息，以及他略带书呆子气的舞台造型，或许柔化了他一直以来塑造的、类似“男性至上主义”的形象——金链首饰和宽松的服装。如果他想证明自己能够掌控世界上发展最迅速、但也最令人担忧的科技，那么这样做无疑是明智之举。Verge 高级记者汤姆·沃伦将扎克伯格周三的新造型比作“书呆子”表情符号，认为这或许表明他已经达到了目标。

亚历山德罗·加罗法洛/路透社

如今时尚只是亿万富翁的专属吗？

德里克·盖伊（Derek Guy）是@dieworkwear 账号背后的男装撰稿人，他指出这位科技大亨的新眼镜最能让人联想到五六十年代的权贵或知识分子。“它散发出一种知识分子的气质，一种政府官员般的严肃感，”盖伊说道。

Guy 还注意到，扎克伯格自从当初“黑客神童……不在乎风格的代言人”以来，已经取得了多么大的进步，但他表示，他怀疑这只是他年龄的标志，而不是像一些人猜测的那样，具有任何表面上的政治意义。

“马克·扎克伯格基本上还是喜欢穿T恤和裤子——有时也穿连帽衫——但​​他的穿衣风格更加讲究了，”盖伊说。“他的风格更有方向性……也更时尚了。”

哥伦比亚电影公司/埃弗雷特收藏

下个月，随着艾伦·索金执导的电影《社交清算》（The Social Reckoning）上映，扎克伯格的形象很可能再次受到打击。这部电影是2010年电影《社交网络》（The Social Network）的续集，由《继承之战》（Succession）主演杰瑞米·斯特朗饰演扎克伯格，讲述了他如何应对2021年泄露事件的后果，该事件揭露了公司在处理虚假信息和其他敏感问题上的不当行为。

在电影预告片中，斯特朗留着和这位科技创始人2010年代末和2020年代初一样的不幸的凯撒式发型——扎克伯格近年来已经留起了他自然的卷发。

卡洛斯·巴里亚/路透社

在周三的活动中，扎克伯格并非唯一一位因着装选择而引人注目的人。Meta公司的首席人工智能官亚历山大·王（Alexandr Wang）身穿一件宽松的绿色迷彩T恤登台亮相，T恤上印有白尾鹿图案和“太浩湖”字样。他声称这件T恤是他花了30美元在加州圣克鲁斯的一家旧货店淘到的。

他搭配了挪威户外品牌 Norrøna 的略微收腰的“falketind”徒步裤（裤腿有一个滑稽的大口袋）、一双 Realtree Camo 系列的 Crocs 鞋，以及一副带有细金属框的方形眼镜，完成了他的整体造型。

或许多亏了王大仁凌乱的鲻鱼头，整个造型才带上了几分加油站时尚的气息。

王在 X 上写道：“穿出你想要从事的职业的风格。”