When drug talk gets casual, CNB wants young people to speak up当人们随意谈论毒品问题时，中央肃毒局希望年轻人能够勇敢地站出来。
Discover how CNB's Uninfluenced campaign helps Singapore youths confidently challenge casual drug talk and promote proactive peer intervention. Read more at straitstimes.com.
CNB’s new game show Pop My POV is hosted by Caitanya Tan (centre), with Chow Jia Hui (left) and Cavin Chua.
PHOTO: COURTESY OF CNB
Published Sep 28, 2026, 04:59 PM
Updated Sep 28, 2026, 04:59 PM
The Central Narcotics Bureau's 'Uninfluenced' campaign encourages youths to speak up against casual drug talk through a creative gameshow and practical tools for peer intervention.
Survey shows 78% of youths want to protect friends from drugs, but many struggle to reject drugs due to social pressure and doubt their impact.
The campaign includes a YouTube series, school activations, and an online quiz to help youths practice responding to drug-related peer pressure effectively.
SINGAPORE – “If drugs were legal, would you still say no?”
This is one of the provocative questions at the heart of the Central Narcotics Bureau’s (CNB) Uninfluenced campaign, which is in its second year and aims to spark open conversations among youth.
The campaign uses an unscripted game show format to test and strengthen how young people respond to permissive drug talk in real time, while equipping them with practical tools to challenge casual comments, jokes and rationalisations that normalise drug use.
CNB aims to transform peers from passive bystanders into proactive allies, leveraging peer influence to encourage early intervention.
To bring these peer dynamics to life, CNB launched Pop My POV – with POV standing for “point of view” – a three-part YouTube game show series designed to test how youth navigate high-pressure social scenarios in real time.
It is hosted by Caitanya Tan and features influencers like Cavin Chua, Chow Jia Hui, Imran Shamer and Jayne Rajendran.
Recent survey findings from Uninfluenced show drug abuse prevention ranks third among the issues that youth in Singapore are most concerned about, with 78% saying they would step in to protect a friend from drugs.
However, barriers to action remain: 47% find it difficult to reject drugs in social settings with peers, while only 54% believe sharing their views on drugs can actively impact others.
The urgency of reaching young people early is further highlighted by CNB’s annual statistics for 2025, which show that approximately half of the more than 1,165 new drug abusers arrested were under the age of 30, with the youngest offender being just 12.
Rather than offering rigid or pre-scripted answers, each episode dives into a distinct real-world scenario.
Episode one, “If drugs were legal, would you still say no?”, explores how legal frameworks shape personal choices and questions whether perceptions of drug abuse would change if drugs were legal.
Episode two asks the audience, “If your friend uses drugs, is it any of your business?”, tackling bystander apathy and highlighting how staying silent when friends rationalise taking drugs can inadvertently leave vulnerable peers at risk.
Lastly, episode three, “If saying no makes you the party pooper, would you still do it?” examines the fear of social exclusion, unpacking how subtle peer pressure and group dynamics influence decisions.
Said Kaye Chow, CNB’s deputy director of partnership and outreach at the DrugFreeSG Office: “Recognising permissive drug talk is an important first step, but real-life situations can be much more difficult to navigate, especially when those views come from friends or people we trust.”
She noted that although young people care for their peers, navigating real-world peer pressure requires actual practice.
“What we learnt from the first year of Uninfluenced is that youth want to look out for one another, but they also need opportunities to practise how they can respond when social pressure is involved.”
The format also resonated with participants on set.
“Seeing participants navigate different opinions during the game show made me realise how important it is to have open, honest conversations about drugs,” said audience member Priyanka Darshini.
Pop My POV is a game show series from Uninfluenced, a three-year DrugFreeSG initiative campaign that explores how courageous conversations can shift perspectives and reinforce drug-free norms. PHOTO: COURTESY OF CNB
Pop My POV is a game show series from Uninfluenced, a three-year DrugFreeSG initiative campaign that explores how courageous conversations can shift perspectives and reinforce drug-free norms.
“It encouraged me to reflect on how we can better listen to one another, speak up against permissive ideas and support our friends.”
Beyond the digital series, the campaign features interactive activities across schools and institutes of higher learning, using character-led posters featuring the four Uninfluenced Pals – Gut, Wit, Reason and Empathy.
The characters guide students to an online quiz at https://uninfluenced.sg / to discover their unique influence style and learn practical strategies to protect their friends.
Central Narcotics Bureau
CNB 的新游戏节目《Pop My POV》由 Caitanya Tan（中）主持，嘉宾包括 Chow Jia Hui（左）和 Cavin Chua。
图片：由CNB提供
发布于 2026 年 9 月 28 日下午 4:59
更新于2026年9月28日下午4:59
中央肃毒局的“不受影响”运动通过创意游戏节目和同伴干预的实用工具，鼓励青少年勇敢地站出来反对随意谈论毒品。
调查显示，78%的青少年希望保护朋友远离毒品，但许多人由于社会压力和对毒品影响的怀疑而难以拒绝毒品。
该活动包括 YouTube 系列视频、校园活动和在线测验，旨在帮助青少年练习如何有效应对与毒品相关的同伴压力。
新加坡——“如果毒品合法化，你还会说不吗？”
这是中央肃毒局（CNB）“不受影响”运动的核心问题之一，该运动已进入第二年，旨在引发青年之间的公开对话。
该活动采用无剧本游戏节目的形式，实时测试和加强年轻人对放任毒品言论的反应，同时为他们提供实用的工具，以挑战那些使吸毒正常化的随意评论、玩笑和理由。
CNB 旨在将同伴从被动的旁观者转变为积极的盟友，利用同伴的影响力鼓励早期干预。
为了展现这些同伴间的互动，CNB推出了Pop My POV——POV代表“观点”——这是一个三集YouTube游戏节目系列，旨在测试青少年如何在现实生活中应对高压社交情境。
该节目由 Caitanya Tan 主持，并邀请了 Cavin Chua、Chow Jia Hui、Imran Shamer 和 Jayne Rajendran 等网红参与。
Uninfluenced 最近的一项调查结果显示，在新加坡青年最关心的问题中，预防毒品滥用排名第三，78% 的受访者表示他们会出手保护朋友免受毒品侵害。
然而，行动的障碍依然存在：47% 的人觉得在与同龄人的社交场合中拒绝毒品很困难，而只有 54% 的人认为分享自己对毒品的看法可以对他人产生积极影响。
中央肃毒局2025年的年度统计数据进一步凸显了及早接触年轻人的紧迫性，数据显示，在被捕的1165多名新吸毒者中，约有一半年龄在30岁以下，其中最小的罪犯只有12岁。
节目不会提供僵化或预先设定的答案，而是每一集都深入探讨一个独特的现实场景。
第一集“如果毒品合法化，你还会说不吗？”探讨了法律框架如何影响个人选择，并质疑如果毒品合法化，人们对毒品滥用的看法是否会改变。
第二集向观众提出问题：“如果你的朋友吸毒，这关你什么事？”，探讨了旁观者冷漠的态度，并强调了当朋友为吸毒行为辩解时保持沉默，可能会无意中让脆弱的同龄人处于危险之中。
最后，第三集“如果说‘不’会让你成为扫兴的人，你还会这么做吗？”探讨了对社交排斥的恐惧，剖析了微妙的同伴压力和群体动力如何影响决策。
中央肃毒局 (CNB) DrugFreeSG 办公室合作与外联副主任 Kaye Chow 表示：“认识到对毒品问题的纵容态度是重要的第一步，但现实生活中的情况可能更难应对，尤其当这些观点来自朋友或我们信任的人时。”
她指出，虽然年轻人关心同龄人，但应对现实世界中的同辈压力需要实际练习。
“我们从‘不受影响’项目第一年的经验中了解到，年轻人想要互相照顾，但他们也需要机会来练习在面临社会压力时如何应对。”
这种形式也引起了现场参与者的共鸣。
“看到参赛者在游戏节目中处理不同的观点，让我意识到就毒品问题进行公开、诚实的对话是多么重要，”观众 Priyanka Darshini 说。
《Pop My POV》是 Uninfluenced 推出的一档游戏节目系列。Uninfluenced 是 DrugFreeSG 一项为期三年的倡议活动，旨在探索勇敢的对话如何转变人们的观念，并强化无毒规范。图片：由中央廉政公署提供
Pop My POV 是 Uninfluenced 推出的一档游戏节目系列，Uninfluenced 是 DrugFreeSG 的一项为期三年的倡议活动，旨在探索勇敢的对话如何改变观点并强化无毒品规范。
“它促使我反思我们如何才能更好地倾听彼此，反对放任自流的想法，并支持我们的朋友。”
除了数字系列之外，该活动还在学校和高等学府开展互动活动，使用以四个不受影响的伙伴——直觉、智慧、理性和同理心——为主角的海报。
这些角色引导学生访问 https://uninfluenced.sg/ 进行在线测试，以发现他们独特的影响力风格，并学习保护朋友的实用策略。
中央缉毒局