Viral Japanese bakery I’m Donut? to open outlet in Singapore

Japanese bakery I’m Donut? made waves on social media for their pillowy doughnuts.

PHOTO: INSTAGRAM/@I.M.DONUT

Published Sep 29, 2026, 03:45 PM

Updated Sep 29, 2026, 03:45 PM

I’m Donut?, a popular Japanese bakery known for its soft, fresh doughnuts, will open its first Singapore outlet in 2026, with details yet to be announced.

Founded in 2022 by chef Ryouta Hirako, the bakery offers unique fillings like custard, matcha, and pistachio, attracting long queues and quick sell-outs.

The brand has expanded overseas with stores in New York, Taiwan, South Korea, Malaysia, and Indonesia, often featuring exclusive local flavours and varied pricing.

SINGAPORE – Japanese bakery chain I’m Donut?, which is hugely popular for its pillowy doughnuts, will soon open its first outlet in Singapore.

A post on its official Instagram account, uploaded on Sept 28, shows a photo of a construction barricade, with the caption reading: “Singapore? 2026 - Coming Soon...”

A new account (@imdonut.sgp) also appears to have been set up for the Singapore outlet.

Details of the store’s location and its opening date have yet to be announced.

Founded by Japanese chef Ryouta Hirako in 2022, I’m Donut? made waves on social media for its nama (meaning “fresh” or “raw” in Japanese ) doughnuts. The menu also features fillings such as custard, matcha and pistachio, as well as location-exclusive and seasonal flavours.

Social media users have described the doughnuts as light and soft, with an almost “melt-in-your-mouth” texture. Photos and videos online show snaking queues at some of the outlets, with wait times of up to an hour and products selling out before the end of the day.

I’m Donut? currently has multiple outlets across Japan, including in Tokyo, Kyoto and Fukuoka.

The brand opened its first overseas outlet in New York’s Times Square in April 2025 . It has since opened stores in Taiwan, South Korea and Malaysia, with another set to open in Indonesia.

The Kuala Lumpur store, which opened on Sept 12, offers exclusive flavours, including local favourites such as Milo, Cham, pandan and coconut.

Prices range from RM4.60 (S$1.44) for the original doughnut to RM12 for filled doughnuts and sandos, which are Japanese-style sandwiches with savoury or sweet fillings.

日本面包店 I'm Donut? 因其蓬松柔软的甜甜圈在社交媒体上引起了轰动。

图片来源：INSTAGRAM/@IMDONUT

发布于 2026 年 9 月 29 日下午 3:45

更新于2026年9月29日下午3:45

以柔软新鲜的甜甜圈而闻名的日本人气烘焙店 I'm Donut? 将于 2026 年在新加坡开设第一家分店，具体细节尚未公布。

这家面包店由厨师平子良太于 2022 年创立，提供独特的馅料，如奶油冻、抹茶和开心果，吸引了众多顾客排起长队，产品也很快售罄。

该品牌已拓展海外市场，在纽约、台湾、韩国、马来西亚和印度尼西亚等地开设了门店，通常提供当地特色口味和多样化的价格。

新加坡——以松软甜甜圈而闻名的日本烘焙连锁店 I'm Donut? 即将在新加坡开设第一家分店。

9月28日，其官方Instagram账号发布了一张施工路障的照片，并配文：“新加坡？2026年——即将到来……”

新加坡分店似乎也开设了一个新账号（@imdonut.sgp）。

该店的具体位置和开业日期尚未公布。

I'm Donut? 由日本厨师平子亮太于 2022 年创立，以其生甜甜圈（日语中“nama”意为“新鲜”或“未经加工”）在社交媒体上迅速走红。菜单上还有卡仕达酱、抹茶和开心果等馅料，以及各门店限定和季节限定口味。

社交媒体用户形容这些甜甜圈口感轻盈松软，入口即化。网上流传的照片和视频显示，一些门店外排起了长龙，等待时间长达一小时，而且产品往往在当天结束前就售罄。

I'm Donut? 目前在日本各地拥有多家分店，包括东京、京都和福冈。

该品牌于 2025 年 4 月在纽约时代广场开设了首家海外门店。此后，又在台湾、韩国和马来西亚开设了门店，另一家门店也即将在印度尼西亚开业。

吉隆坡店于 9 月 12 日开业，提供独家口味，包括当地人喜爱的美禄、Cham、香兰和椰子口味。

原味甜甜圈的价格为 4.60 马币（1.44 新元），夹心甜甜圈和日式三明治的价格为 12 马币，日式三明治的馅料可以是咸的，也可以是甜的。