CJ ENM takes K-content push to London with new partnership

CJ ENM has partnered with the Korean Cultural Centre UK and the Korea Creative Content Agency to expand Korean content in London. The three organizations signed a memorandum of understanding and launched Curated Korea 2026, running from Oct. 1 to 21 at venues including the Korean Cultural Centre UK, Foyles Charing Cross Road and the Garden Cinema. The program includes drama screenings, literature, food and networking events.

Curated Korea 2026 begins on Oct. 1 and runs through Oct. 21 in London.

The program includes screenings of The Ordinary Jackpot, Study Group, Bon Appétit, Your Majesty and Dear X.

The Ordinary Jackpot is about an office worker whose 1.3 billion won lottery win makes him rethink the meaning of life.

Bon Appétit, Your Majesty will be screened on Oct. 9 at RSA House, with director Jang Tae-yu taking part in a discussion.

CJ ENM, the Korean Cultural Centre UK and the Korea Creative Content Agency signed a memorandum of understanding to deepen exchanges among content and cultural-industry professionals.

Published Sep 30, 2026 11:56 am KST

Clockwise from top left are posters for “The Ordinary Jackpot,” “Study Group,” “Bon Appétit, Your Majesty” and “Dear X." Courtesy of CJ ENM

Korean entertainment powerhouse CJ ENM — the media giant behind global hits like "Parasite" and "Crash Landing on You" — has partnered with the Korean Cultural Centre UK and the Korea Creative Content Agency to bring Korean dramas and cultural programming to audiences across London.

The three organizations signed a memorandum of understanding to expand opportunities for Korean content in the United Kingdom and deepen exchanges among content and cultural-industry professionals.

Their first joint project, Curated Korea 2026, runs from Oct. 1- 21 at venues including the Korean Cultural Centre UK, Foyles Charing Cross Road and the Garden Cinema.

The program brings together contemporary Korean culture through drama screenings, literature, food and networking events.

The drama lineup opens Oct. 1 with “The Ordinary Jackpot,” about an office worker whose 1.3 billion won ($890,000) lottery win prompts him to reconsider what gives life meaning, followed by a question-and-answer session.

“Study Group” will be screened Oct. 8 at Foyles Charing Cross Road, followed by a conversation about the drama and its original webtoon.

“Bon Appétit, Your Majesty” will be shown Oct. 9 at RSA House, with director Jang Tae-yu taking part in a discussion about the series.

“Dear X” will be screened Oct. 16 at the Garden Cinema, followed by networking opportunities for audiences and industry figures.

Kim Do-hyun, head of Content Distribution at CJ ENM, emphasized the significance of the partnership in bringing Korean entertainment closer to British audiences.

"Through this partnership, we are delighted to create opportunities for local audiences in the U.K. to experience a wide variety of K-content firsthand and connect with it on a deeper level," Kim said. "Moving forward, we will continue to foster diverse avenues of exchange so that local audiences can naturally encounter and broadly enjoy CJ ENM’s works in their daily lives."

Park Hyo-keon, director of the Korean Cultural Centre UK, noted that the timing of the agreement aligns with the growing appetite for Korean media across the country, stressing the need for cross-institutional synergy.

"At a time when interest in Korean content is soaring within the U.K., it is crucial that we move beyond standalone institutional projects and build collaborations that leverage our respective strengths," Park said. "Starting with this agreement, we aim to establish a collaborative model where the public and private sectors join forces to promote Korean content more effectively."

Highlighting the strategy behind the venture, Park Jung-yeon, director of the Korea Creative Content Agency's UK Business Center, framed the initiative as a coordinated push into the British market.

"This agreement was established to mobilize the unique expertise and networks of all three organizations to boost the expansion of Korean content into the U.K.," Park said. "Through joint initiatives — including Korean drama screenings and industry networking programs — we will broadly introduce Korean content to the local market while actively supporting sustained exchange and cooperation between content creators and cultural figures from both nations."

This article was published with the assistance of generative AI and edited by The Korea Times.

CJ ENM与英国韩国文化中心和韩国文化产业振兴院合作，旨在拓展伦敦的韩国文化内容。三方签署了合作备忘录，并于10月1日至21日在包括英国韩国文化中心、福伊尔斯查令十字街书店和花园影院在内的多个场所推出“Curated Korea 2026”活动。活动内容涵盖戏剧放映、文学作品赏析、美食体验和社交活动。

2026 年韩国策展展将于 10 月 1 日至 21 日在伦敦举行。

该节目包括放映《平凡的大奖》、《学习小组》、《祝您好胃口》、《陛下》和《亲爱的X》。

《平凡的巨奖》讲述的是一位上班族赢得13亿韩元彩票大奖后，重新思考人生意义的故事。

《祝您胃口好，陛下》将于 10 月 9 日在 RSA House 放映，导演张泰佑将参与映后讨论。

CJ ENM、英国韩国文化中心和韩国文化产业振兴院签署了一份谅解备忘录，旨在深化内容和文化产业专业人士之间的交流。

发布于2026年9月30日上午11:56（韩国标准时间）

从左上角顺时针方向依次为：《平凡大奖》、《学习小组》、《陛下，祝您胃口好》和《亲爱的X》。图片由CJ ENM提供。

韩国娱乐巨头 CJ ENM（曾推出《寄生虫》和《爱的迫降》等全球热门影视作品的媒体巨头）与英国韩国文化中心和韩国文化产业振兴院合作，将韩国电视剧和文化节目带给伦敦各地的观众。

三方签署了一份谅解备忘录，旨在扩大韩国内容在英国的发展机遇，并深化内容和文化产业专业人士之间的交流。

他们的第一个联合项目“Curated Korea 2026”将于 10 月 1 日至 21 日在包括英国韩国文化中心、Foyles Charing Cross Road 和 Garden Cinema 在内的多个场所举行。

该项目通过戏剧放映、文学、美食和社交活动，将当代韩国文化融合在一起。

电视剧节目将于 10 月 1 日以《平凡的巨奖》拉开帷幕，该剧讲述了一位上班族赢得 13 亿日元（约合 89 万美元）彩票后，开始重新思考人生的意义，随后还将举行问答环节。

《学习小组》将于 10 月 8 日在 Foyles Charing Cross Road 放映，随后将举行关于该剧及其原著网络漫画的讨论会。

《祝您胃口好，陛下》将于 10 月 9 日在 RSA House 上映，导演张泰佑将参与对该剧的讨论。

《致 X》将于 10 月 16 日在花园影院放映，随后将为观众和业内人士提供交流机会。

CJ ENM 内容发行负责人金道贤强调了此次合作对于拉近韩国娱乐与英国观众距离的重要意义。

金表示：“通过此次合作，我们很高兴能为英国本土观众创造机会，让他们亲身体验丰富多样的韩国内容，并与之建立更深层次的联系。展望未来，我们将继续拓展多元化的交流渠道，让本土观众在日常生活中自然而然地接触并广泛欣赏CJ ENM的作品。”

英国韩国文化中心主任朴孝建指出，该协议的达成正值英国民众对韩国媒体日益增长的需求之际，并强调了跨机构协同合作的必要性。

朴先生表示：“在英国民众对韩国内容的兴趣日益浓厚之际，我们必须超越各自独立的机构项目，建立能够发挥各自优势的合作关系。从这项协议开始，我们旨在建立一个公私合作模式，让公共部门和私营部门携手合作，更有效地推广韩国内容。”

韩国文化产业振兴院英国业务中心主任朴正延在阐述该合资企业背后的战略时，将这项举措定义为向英国市场进行协调推进。

朴女士表示：“这项协议旨在调动三家机构各自的独特专长和网络，促进韩国内容在英国的推广。通过联合举办的活动——包括韩剧放映和行业交流项目——我们将广泛地向英国市场介绍韩国内容，同时积极支持两国内容创作者和文化界人士之间的持续交流与合作。”

本文由生成式人工智能协助发布，并由《韩国时报》编辑。