S’pore media firms to get micro-drama production support under IMDA-TikTok initiative

Firms will be given support to produce microdramas with 50 to 100 episodes, that each last between one to three minutes.

Published Oct 01, 2026, 10:57 AM

Updated Oct 01, 2026, 10:57 AM

SINGAPORE - M edia firms here can apply for funding and training to develop live action and artificial intelligence-generated micro-dramas under a new government-backed programme to help firms cater to fast-changing audience consumption habits .

The Infocomm Media Development Authority-TikTok Microdrama Programme aims to equip participants with storytelling techniques and skills such as creating content optimised for vertical viewing on phones and writing strong prompts for AI tools.

The goal is to help firms produce 50 to 100 episodes that can go up to three minutes long each.

“As audience behaviours continue to evolve, strong characters, compelling storytelling and emotional resonance remain at the heart of commercially successful stories,” said IMDA and TikTok in a joint statement on Oct 1.

“Against this backdrop, the programme gives participant hands-on experience in developing and producing microdramas rooted in Singapore culture and perspectives, through mentorships, workshops, and masterclasses.”

They added that the global market for microdramas and short-form vertical video content is projected to generate US$150 billion in revenue in 2026, citing statistics from market research and consulting firm Owl & Co.

The new programme comes under the $48 million Digital Content and Capability Development initiative launched by IMDA earlier in June, which aims to support media firms in the creation of Singapore-centric content and experimentation with AI tools.

To tap the programme, companies will first need to be accredited by IMDA, which will assess the firms for their current content development capabilities, relevant experience, and team structure.

As of September, around 270 media firms have received accreditation, including film production studio Clover Films, food review site Eatbook, entertainment agency Fly Entertainment, as well as digital news outlets AsiaOne and MS News.

Media professionals from 20 accredited firms will be part of the first run of the programme, which will span six to nine months.

TikTok and the platform’s partners will equip p articipants with skills such as creating content optimised for vertical viewing on phones, writing strong prompts for AI tools , shot design and composition, and responsible use of technology.

Participants will be able to choose from two learning tracks, with the live action track focusing on content filmed with live actors, locations and sets designed for mobile viewing. They have the option of supplementing content with AI.

The AI-enabled animation track will focus on using AI tools to create anime or comic-style animation, with training that extends to prompt engineering, creating consistent characters, visual effects quality review, and the use of advanced AI video generation model Seedance 2.5.

IMDA/Infocomm Media Development Authority

公司将获得支持，制作50至100集的微型剧，每集时长为1至3分钟。

发布于 2026 年 10 月 1 日上午 10:57

更新于2026年10月1日上午10:57

新加坡——在政府支持的新计划下，本地媒体公司可以申请资金和培训，以开发真人拍摄和人工智能生成的微剧，帮助公司迎合快速变化的观众消费习惯。

新加坡资讯通信媒体发展局-TikTok 微剧计划旨在为参与者提供讲故事的技巧和技能，例如创作针对手机竖屏观看优化的内容，以及为人工智能工具编写强有力的提示。

目标是帮助企业制作 50 到 100 集，每集时长不超过三分钟。

“随着观众行为的不断变化，强大的角色、引人入胜的故事和情感共鸣仍然是商业成功故事的核心，”新加坡资讯通信媒体发展局 (IMDA) 和 TikTok 在 10 月 1 日的联合声明中表示。

“在此背景下，该计划通过导师指导、研讨会和大师班，为参与者提供在新加坡文化和视角下开发和制作微型戏剧的实践经验。”

他们还补充说，根据市场研究和咨询公司 Owl & Co. 的统计数据，预计到 2026 年，全球微剧和短视频内容市场将产生 1500 亿美元的收入。

这项新计划是新加坡资讯通信媒体发展局 (IMDA) 于 6 月初推出的 4800 万美元数字内容和能力发展计划的一部分，该计划旨在支持媒体公司创作以新加坡为中心的内容并试验人工智能工具。

要参与该计划，公司首先需要获得新加坡资讯通信媒体发展局 (IMDA) 的认证，IMDA 将评估公司目前的内容开发能力、相关经验和团队结构。

截至 9 月，约有 270 家媒体公司获得了认证，其中包括电影制作公司 Clover Films、美食点评网站 Eatbook、娱乐公司 Fly Entertainment 以及数字新闻媒体 AsiaOne 和 MS News。

来自 20 家认证公司的媒体专业人士将参与该计划的第一期培训，培训期为六至九个月。

TikTok及其合作伙伴将为参与者提供诸如创建针对手机竖屏观看优化的内容、为人工智能工具编写有力提示、镜头设计和构图以及负责任地使用技术等技能。

参与者可从两条学习路径中选择一条，其中实景拍摄路径侧重于使用真人演员、实景拍摄且专为移动设备观看而设计的布景和场景的内容。他们还可以选择使用人工智能技术来补充学习内容。

AI赋能动画方向将专注于使用AI工具创建动漫或漫画风格的动画，训练内容包括提示工程、创建一致的角色、视觉效果质量审查以及使用先进的AI视频生成模型Seedance 2.5。

新加坡资讯通信媒体发展局/IMDA