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Haaland’s ponytail lands Norwegian airline in legal tangle

OSLO, Oct 1 — Norwegian football superstar Erling Haaland is suing airline Norwegian Air Shuttle for unlawfully using his likeness, a lawsuit which the airline claims is...

Malay MailMalay Mail2026-10-01 20:07查看原文 ↗

Erling Haaland is suing Norwegian Air Shuttle for using his likeness without permission, a claim the airline finds "regrettable".

Norwegian Air used Haaland's image in a World Cup promotion, allegedly altering a plane image with his trademark ponytail, which has since been removed.

A court hearing for the case is set for October 9 in Oslo.

OSLO, Oct 1 — Norwegian football superstar Erling Haaland is suing airline Norwegian Air Shuttle for unlawfully using his likeness, a lawsuit which the airline claims is incomprehensible and “regrettable”, the two parties said Thursday.

“The case concerns Norwegian’s unlawful use of Haaland’s distinctive signs in its promotion of plane tickets during the football World Cup,” Haaland’s lawyer, Thomas Hagen, said in an email to AFP.

Haaland, who plays for Manchester City, inspired Norway to reach the World Cup quarter-finals this summer, in their first appearance in football’s showpiece event since 1998, before losing 2-1 to England.

The exact subject of the dispute is not known, but newspaper Verdens Gang (VG) reported that Norwegian has removed a photo montage showing one of its planes sporting a ponytail, which until he recently cut his hair was characteristic of Haaland, from social media.

“We’ve never looked more Norwegian,” the caption of the image read.

The airline confirmed it had received a writ “which we find hard to understand”.

“Like almost all of Norway, we supported the national team this summer, through a few spontaneous posts inspired by trends on social media,” spokeswoman Catharina Solli told AFP.

“It is regrettable that this support has been met with legal action, but we hope to have a reasonable dialogue so that we can continue, in the future as well, to support our common sport heroes,” she added.

According to VG, a hearing at Oslo District Court is scheduled for October 9. — AFP

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埃尔林·哈兰德起诉挪威航空公司未经许可使用他的肖像，该航空公司对此表示“遗憾”。

挪威航空在世界杯宣传活动中使用了哈兰德的形象，据称修改了飞机图片，加上了他标志性的马尾辫，但后来又将其移除。

该案的庭审定于10月9日在奥斯陆举行。

奥斯陆，10 月 1 日——挪威足球巨星埃尔林·哈兰德起诉挪威航空，指控其非法使用他的肖像。双方周四表示，航空公司称这一诉讼令人费解且“遗憾”。

“此案涉及挪威航空在世界杯足球赛期间非法使用哈兰德的标志性标志宣传机票，”哈兰德的律师托马斯·哈根在给法新社的电子邮件中说。