Traditional fireworks tours to draw 1,800 Japanese visitors to Andong, Haman

About 1,800 Japanese travelers are heading to Andong and Haman this month on specialized tours centered on traditional flame festivals, the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization said Friday. In Andong, about 300 visitors will watch Hahoe Seonyu Julbul Nori through the end of October, while 1,500 tourists will attend Haman Nakhwa Nori on Oct. 15. Officials hope the packages will turn regional heritage sites into higher-value, longer-stay travel products for Japan.

Hahoe Seonyu Julbul Nori dates to the Joseon Dynasty and features charcoal powder hung on ropes over the Nakdong River, sending sparks onto the water at Hahoe Folk Village.

The Andong package includes a dedicated viewing zone and traditional souvenirs.

Haman Nakhwa Nori means falling fire play and uses charcoal powder wrapped in hanji, or traditional mulberry paper, burned on lines above a pond.

The Haman itinerary includes the Marisan Tumuli, a UNESCO-listed cluster of ancient Gaya tombs, and local dishes such as ox head soup and rice steamed in lotus leaves.

A premium package priced at about 3.2 million won adds Jeonju, Daegu and Busan.

Published Oct 2, 2026 11:57 am KST

The Haman Nakhwa Nori event / Yonhap

About 1,800 Japanese travelers are heading to Andong and Haman this month on specialized tours built around centuries-old flame festivals, marking a major government effort to drive foreign tourism into historic regions located 190 to 280 kilometers south of Seoul, the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization (KTO) said Friday.

In Andong, North Gyeongsang Province, about 300 visitors will watch "Hahoe Seonyu Julbul Nori" on five dates through the end of October. In the tradition, which dates to the Joseon Dynasty (1392-1910), pouches of charcoal powder hung on ropes over the Nakdong River burn slowly, showering sparks onto the water at Hahoe Folk Village, a UNESCO World Heritage site.

Japanese Prime Minister Sanae Takaichi watched the display in May during a summit with President Lee Jae Myung in Andong. The package, developed by the KTO's Japan offices and the Japan Association of Travel Agents, includes a dedicated viewing zone and traditional souvenirs.

In Haman, South Gyeongsang Province, a record 1,500 Japanese tourists will attend a special "Haman Nakhwa Nori" event at Mujinjeong Pavilion on Oct. 15, up from 500 in 2024 and 1,000 last year. The display, whose name means "falling fire play," uses charcoal powder wrapped in "hanji," or traditional mulberry paper, burned on lines above a pond.

The itinerary includes the Marisan Tumuli, a UNESCO-listed cluster of ancient Gaya tombs, and local dishes such as ox head soup and rice steamed in lotus leaves. A premium package priced at about 3.2 million won ($2,350), which adds Jeonju, Daegu and Busan, is also on sale.

By pairing regional heritage sites with premium pricing, officials hope to transform rural excursions into lucrative travel trends — a formula aimed squarely at Japan, a mainstay of Korea’s tourism market.

"Japan is a mature market with the highest rate of repeat visitors—many coming to Korea four times or more—making killer content tailored to distinct regional themes highly effective in attracting tourists," said Jung Seok-in, executive director of the International Tourism Division at the Korea Tourism Organization.

"We will continue to uncover high-value tour products that not only disperse Japanese visitors into the provinces, but also encourage longer regional stays," he added.

This article was published with the assistance of generative AI and edited by The Korea Times.

韩国文化体育观光部和韩国旅游发展局周五表示，本月将有约1800名日本游客前往安东和咸满，参加以传统火焰节为主题的特色旅游团。在安东，约有300名游客将在10月底前观看河回仙游火祭；10月15日，将有1500名游客前往咸满观看火祭。官员们希望这些旅游产品能将地方文化遗产地打造成为对日本游客而言更具价值、停留时间更长的旅游产品。

河回水流火花戏起源于朝鲜王朝，其特色是将木炭粉悬挂在绳索上，悬于洛东江之上，在河回民俗村的水面上迸发出火花。

安东旅游套餐包含专用观赏区和传统纪念品。

Haman Nakhwa Nori 意为“落火游戏”，使用包裹在韩纸（或传统桑皮纸）中的木炭粉，在池塘上方的绳索上燃烧。

哈曼的行程包括参观马里桑陵墓（Marisan Tumuli），这是一处被联合国教科文组织列入世界遗产名录的古伽耶陵墓群，以及品尝当地美食，如牛头汤和荷叶蒸米饭。

价格约为 320 万韩元的尊享套餐增加了全州、大邱和釜山三个目的地。

发布于2026年10月2日上午11:57（韩国标准时间）

哈曼纳克瓦诺里活动 / 韩联社

韩国文化体育观光部和韩国旅游发展局（KTO）周五表示，本月将有约1800名日本游客前往安东和咸翊，参加以拥有数百年历史的火焰节为主题的特色旅游团。这标志着韩国政府为推动外国游客前往位于首尔以南190至280公里处的历史名城而做出的重大努力。

在庆尚北道安东市，每年10月底前，将有五位游客前来观看“河回烧火”表演。这项传统可追溯至朝鲜王朝（1392-1910年），表演者将装满炭粉的小袋悬挂在洛东江上，缓缓燃烧，火星飞溅到江面上。河回民俗村是联合国教科文组织世界遗产。

今年5月，日本首相高市早苗在安东与韩国总统李在明举行峰会期间观看了烟花表演。该烟花表演由韩国旅游发展局日本办事处和日本旅行社协会联合推出，包括专门的观赏区和传统纪念品。

10月15日，庆尚南道咸安市武津亭将举办一场名为“咸安火戏”的特别活动，预计将有1500名日本游客前来观赏，创下历史新高。预计2024年将有500名游客到场，去年则有1000名。这场名为“火戏”的表演，是将木炭粉包裹在韩纸（一种传统的桑皮纸）中，沿着池塘上方的绳索燃烧而成。

行程包括参观被联合国教科文组织列为世界遗产的伽倻古墓群——摩利山墓，以及品尝当地特色美食，例如牛头汤和荷叶蒸饭。此外，还有价格约为320万韩元（约合2350美元）的尊享套餐，包含全州、大邱和釜山三地。

通过将地区遗产景点与高价位相结合，官员们希望将乡村游览转变为利润丰厚的旅游趋势——这一策略的目标直指日本，日本是韩国旅游市场的主要支柱。

韩国旅游发展局国际旅游部执行董事郑锡仁表示：“日本是一个成熟的市场，回头客比例最高——许多游客来韩国四次或更多次——因此，针对不同地区主题量身定制的优质内容对于吸引游客非常有效。”

“我们将继续发掘高价值的旅游产品，不仅能吸引日本游客分散到各个省份，还能鼓励他们在当地停留更长时间，”他补充道。

本文由生成式人工智能协助发布，并由《韩国时报》编辑。