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Does colour matter?

When evaluating real estate, buyers often focus on location, square footage, floor plans and interior finishes. However, long before prospective buyers step through the front door, another crucial variable anchors their perception: the exterior facade colour.

The Star MalaysiaJoseph Wong查看原文 ↗
颜色重要吗?

When evaluating real estate, buyers often focus on location, square footage, floor plans and interior finishes. However, long before prospective buyers step through the front door, another crucial variable anchors their perception: the exterior facade colour.

Far from a purely aesthetic choice, the colour and material finish of a building’s exterior directly influence market value, buyer psychology, maintenance expenditure and overall sales velocity.

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