Citigroup bets on Meta's Muse as AI's 'front door to the internet'

Illustration shows Meta Muse logo in this illustration taken September 23, 2026. REUTERS/Dado Ruvic/Illustration

Oct 6 (Reuters) - Citigroup estimates ⁠Meta's AI assistant Muse could generate more than $27 billion in revenue ⁠by 2030 as strong user adoption and growing engagement reinforce ‌the platform's first-mover advantage in the emerging personal agent market.

The brokerage said Muse is increasingly becoming the "front door to the internet," helping users search, compare and transact online, while ​Meta expands awareness and positions the product at ⁠the center of its broader ⁠AI strategy.

Thank you for your report!

Five technology drivers identified as critical to Malaysia's sovereignty, Parliament hears

Technology industry still has room to run

Singapore to strengthen AI safeguards as technology make rapid advances

插图为 Meta Muse 的标志，拍摄于 2026 年 9 月 23 日。路透社/Dado Ruvic/插图

10 月 6 日（路透社）——花旗集团估计，随着用户广泛采用和参与度不断提高，Meta 的人工智能助手 Muse 到 2030 年的收入可能超过 270 亿美元，这将巩固该平台在新兴个人代理市场的先发优势。

该经纪公司表示，Muse 正日益成为“互联网的门户”，帮助用户在线搜索、比较和交易，而 Meta 则扩大了知名度，并将该产品定位在其更广泛的人工智能战略的核心位置。

感谢您的报告！

国会获悉，五项技术驱动因素被认定为对马来西亚主权至关重要。

科技行业仍有发展空间

随着人工智能技术的快速发展，新加坡将加强人工智能安全保障措施。