Some hotter than others

There is a curious and frustrating phenomenon that occurs with surprising regularity in the real estate industry. How often have you seen two residential developments, located just a few hundred metres apart in the same neighbourhood, but one doing far better than the other?

Both boast an impressive array of amenities such as Olympic-sized swimming pools, state-of-the-art gymnasiums, co-working lounges, landscaped sky gardens and multi-tier security systems.

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Some hotter than others

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房地产行业中存在一种令人费解又沮丧的现象，而且这种现象出现的频率高得惊人。你是否经常看到两个住宅开发项目，它们位于同一街区，相距仅几百米，但其中一个的销售情况却远好于另一个？

两者均拥有令人印象深刻的一系列设施，例如奥林匹克规格的游泳池、最先进的健身房、联合办公休息室、景观优美的空中花园和多层安全系统。

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有些比其他的更热

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