MAS tightens financial roadshow rules, representatives must get consent before sales pitches

When conducted inappropriately, public prospecting activities may lead to concerns about conduct when people are subjected to "unsolicited or persistent solicitation", said the Monetary Authority of Singapore.

The logo of the Monetary Authority of Singapore on Feb 13, 2026. (File photo: CNA/Ili Mansor)

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SINGAPORE: Financial institutions will soon be able to market financial products and services only within designated areas at commercial premises, along with other enhanced safeguards for public prospecting activities, the Monetary Authority of Singapore (MAS) announced on Monday (Oct 12).

Public prospecting activities include roadshows in public places where representatives from financial institutions promote financial products and services to members of the public.

Such sales activities are allowed in venues where financial institutions can rent or get permission to hold marketing and distribution events. These include exhibition halls, corporate conference rooms and common spaces within commercial buildings, and exclude pedestrian walkways and areas, as well as residential spaces.

Representatives should clearly inform consumers at the start that they intend to promote financial products or services and get consent before proceeding, MAS said.

CNA Games Guess Word Crack the word, one row at a time Buzzword Create words using the given letters Mini Sudoku Tiny puzzle, mighty brain teaser Mini Crossword Small grid, big challenge Word Search Spot as many words as you can Show More Show Less Financial institutions should also appoint suitably qualified individuals to monitor their representatives' conduct at such events, it added. These enhanced safeguards were first proposed in a 2023 public consultation to improve standards of conduct in public prospecting activities. MAS noted that when conducted inappropriately, such activities may lead to concerns about conduct when people are subjected to "unsolicited or persistent solicitation". In its public consultation report, MAS added that it receives consumer complaints that representatives are "not forthcoming" about their identities and intentions when engaging consumers in public places. "While MAS will not require financial institutions to document consumers’ verbal consent, financial institutions should have appropriate mechanisms to check that their representatives obtain such consent," said MAS. It added that pre-registration for an event may constitute consent from the consumer if it was made clear that financial products or services will be marketed at the event. In addition, MAS will require financial institutions to enact policies and procedures to determine an "appropriate amount of space needed to provide a conducive setting for marketing and distribution events" and restrict public prospecting activities to within a 5m radius of the demarcated event space. At the same time, street canvassing and door-to-door prospecting will remain prohibited as they are "not conducive methods of customer engagement, as these activities are often unsolicited and unexpected". "Consumers should not feel pressured or caught off guard when approached about financial products and services," said MAS assistant managing director of capital markets Lim Tuang Lee. "These enhanced safeguards strengthen standards of conduct for public prospecting activities, helping to ensure that consumers are treated fairly and professionally while allowing financial institutions to continue engaging consumers through appropriate channels." OTHER PROPOSALS MAS DID NOT PROCEED WITH In its report, MAS documented the other proposals it is not proceeding with and the reasons why. This includes a proposal to give customers "adequate time" to make informed purchase decisions. MAS noted that the current free-look and cancellation periods already allow consumers to cancel their purchase without penalty if they want to reconsider. MAS also said it will not prohibit gift offers as it acknowledged that customers are used to receiving information on gifts and promotional offers from financial institutions during marketing and distribution events. It noted that financial institutions are currently required to ensure that details of gifts offered to customers are not displayed or promoted in a way that "inappropriately" influences their purchase decisions. "MAS will focus on ensuring that financial institutions have appropriate governance frameworks to manage the responsible offering of such benefits." MAS said it will issue the updated guidelines in 2027 and that financial institutions will be given a nine-month transition period to implement the enhanced safeguards.

Financial institutions should also appoint suitably qualified individuals to monitor their representatives' conduct at such events, it added.

These enhanced safeguards were first proposed in a 2023 public consultation to improve standards of conduct in public prospecting activities.

MAS noted that when conducted inappropriately, such activities may lead to concerns about conduct when people are subjected to "unsolicited or persistent solicitation".

In its public consultation report, MAS added that it receives consumer complaints that representatives are "not forthcoming" about their identities and intentions when engaging consumers in public places.

"While MAS will not require financial institutions to document consumers’ verbal consent, financial institutions should have appropriate mechanisms to check that their representatives obtain such consent," said MAS.

It added that pre-registration for an event may constitute consent from the consumer if it was made clear that financial products or services will be marketed at the event.

In addition, MAS will require financial institutions to enact policies and procedures to determine an "appropriate amount of space needed to provide a conducive setting for marketing and distribution events" and restrict public prospecting activities to within a 5m radius of the demarcated event space.

At the same time, street canvassing and door-to-door prospecting will remain prohibited as they are "not conducive methods of customer engagement, as these activities are often unsolicited and unexpected".

"Consumers should not feel pressured or caught off guard when approached about financial products and services," said MAS assistant managing director of capital markets Lim Tuang Lee.

"These enhanced safeguards strengthen standards of conduct for public prospecting activities, helping to ensure that consumers are treated fairly and professionally while allowing financial institutions to continue engaging consumers through appropriate channels."

OTHER PROPOSALS MAS DID NOT PROCEED WITH

In its report, MAS documented the other proposals it is not proceeding with and the reasons why.

This includes a proposal to give customers "adequate time" to make informed purchase decisions. MAS noted that the current free-look and cancellation periods already allow consumers to cancel their purchase without penalty if they want to reconsider.

MAS also said it will not prohibit gift offers as it acknowledged that customers are used to receiving information on gifts and promotional offers from financial institutions during marketing and distribution events.

It noted that financial institutions are currently required to ensure that details of gifts offered to customers are not displayed or promoted in a way that "inappropriately" influences their purchase decisions.

"MAS will focus on ensuring that financial institutions have appropriate governance frameworks to manage the responsible offering of such benefits."

MAS said it will issue the updated guidelines in 2027 and that financial institutions will be given a nine-month transition period to implement the enhanced safeguards.

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新加坡金融管理局表示，如果公开招揽活动进行不当，可能会引发人们对行为的担忧，因为人们会受到“未经请求或持续不断的招揽”。

新加坡金融管理局的标志，摄于2026年2月13日。（资料照片：CNA/Ili Mansor）

这段音频由人工智能工具生成。

新加坡：新加坡金融管理局（MAS）周一（10月12日）宣布，金融机构很快将只能在商业场所的指定区域内推销金融产品和服务，同时还将加强对公众拓展活动的保障措施。

公共拓展活动包括在公共场所举办路演，金融机构的代表向公众推销金融产品和服务。

此类销售活动仅允许在金融机构可以租用或获准举办营销和分销活动的场所进行。这些场所包括展览馆、公司会议室和商业建筑内的公共空间，但不包括人行道和人行道区域以及住宅区。

新加坡金融管理局表示，销售代表应在开始时明确告知消费者他们打算推广金融产品或服务，并在进行推广前征得消费者的同意。

CNA游戏猜词游戏：逐行破解单词；流行词游戏：用给定的字母组成单词；迷你数独：小巧的谜题，强大的脑力挑战；迷你填字游戏：小方格，大挑战；单词搜索：尽可能多地找出单词。显示更多 显示更少 报告还指出，金融机构也应委任具备相应资质的人员监督其代表在此类活动中的行为。这些强化保障措施最初是在2023年的一项公众咨询中提出的，旨在提高公共招揽活动中的行为标准。新加坡金融管理局（MAS）指出，如果此类活动进行不当，可能会导致人们对“未经请求或持续招揽”的行为产生担忧。MAS在其公众咨询报告中补充说，他们收到消费者投诉，称代表在公共场所与消费者接触时“不愿透露”自己的身份和意图。MAS表示：“虽然MAS不会要求金融机构记录消费者的口头同意，但金融机构应建立适当的机制来核实其代表是否获得了此类同意。”该机构补充道，如果活动事先明确告知消费者活动将推广金融产品或服务，则消费者预先注册可能构成同意。此外，新加坡金融管理局（MAS）将要求金融机构制定政策和程序，以确定“为营销和分销活动提供有利环境所需的适当空间”，并将公开招揽活动限制在划定的活动区域周围5米半径范围内。同时，街头拉票和上门推销仍将被禁止，因为这些方式“不利于客户互动，因为这些活动通常是未经请求且出乎意料的”。新加坡金融管理局资本市场助理董事总经理林端利表示：“消费者在被问及金融产品和服务时，不应感到压力或措手不及。这些加强的保障措施强化了公开招揽活动的行为准则，有助于确保消费者得到公平和专业的对待，同时允许金融机构继续通过适当的渠道与消费者互动。”新加坡金融管理局（MAS）未采纳的其他提案 MAS在其报告中详细记录了其未采纳的其他提案及其原因。其中包括一项旨在给予客户“充足时间”做出知情购买决定的提案。MAS指出，目前的“犹豫期”和“取消期”已允许消费者在重新考虑后无条件取消购买。MAS还表示，不会禁止赠送礼品，因为它承认客户已习惯于在营销和分销活动中收到金融机构提供的礼品和促销信息。MAS指出，金融机构目前被要求确保向客户提供的礼品详情不会以“不当”影响其购买决定的方式展示或宣传。“MAS将致力于确保金融机构拥有适当的治理框架，以负责任地提供此类优惠。” MAS表示，将于2027年发布更新后的指引，并给予金融机构九个月的过渡期来实施加强后的保障措施。

报告还补充说，金融机构也应该委派具备相应资质的人员来监督其代表在此类活动中的行为。

这些加强的保障措施最初是在 2023 年的一次公众咨询中提出的，旨在提高公共勘探活动的行为标准。

新加坡金融管理局指出，如果此类活动进行不当，可能会引发人们对“未经请求或持续不断的招揽”行为的担忧。

新加坡金融管理局在其公众咨询报告中补充说，他们收到消费者投诉，称代表在公共场所与消费者接触时“不愿透露”自己的身份和意图。

“虽然新加坡金融管理局不会要求金融机构记录消费者的口头同意，但金融机构应该有适当的机制来核实其代表是否获得了此类同意，”新加坡金融管理局表示。

报告还补充说，如果事先明确表示将在活动中推销金融产品或服务，则消费者预先注册参加活动可能构成其同意。

此外，新加坡金融管理局将要求金融机构制定政策和程序，以确定“为营销和分销活动提供有利环境所需的适当空间”，并将公众的拓展活动限制在划定的活动空间 5 米半径范围内。

与此同时，街头拉票和挨家挨户推销仍将被禁止，因为这些活动“不利于客户互动，因为这些活动通常是未经请求和出乎意料的”。

“消费者在被推销金融产品和服务时，不应该感到压力或措手不及，”新加坡金融管理局资本市场助理总经理林端利表示。

“这些加强的保障措施强化了公共拓展活动的行为标准，有助于确保消费者得到公平和专业的对待，同时允许金融机构继续通过适当的渠道与消费者互动。”

MAS未采纳的其他提案

金管局在报告中记录了其他未推进的提案及其原因。

这其中包括一项提议，即给予消费者“充足的时间”做出明智的购买决定。新加坡金融管理局指出，目前的犹豫期和取消期已经允许消费者在重新考虑后无条件取消购买。

新加坡金融管理局还表示，不会禁止赠送礼品，因为它承认客户已经习惯于在营销和分销活动中收到金融机构提供的礼品和促销优惠信息。

报告指出，目前金融机构必须确保向客户提供的礼品详情不会以“不恰当”的方式展示或宣传，从而影响客户的购买决定。

“新加坡金融管理局将重点确保金融机构拥有适当的治理框架，以负责任地提供此类福利。”

新加坡金融管理局表示，将于 2027 年发布更新后的指导方针，并给予金融机构九个月的过渡期来实施加强后的保障措施。

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