The Knot Worldwide to acquire Zola in wedding platform union, sources say

FILE PHOTO: A wedding ceremony is seen in Times Square in Manhattan, New York City, U.S., February 14, 2026. REUTERS/Eduardo Munoz/File Photo

NEW YORK, ⁠Oct 14 (Reuters) - The Knot Worldwide has agreed to buy its ⁠smaller peer Zola, adding to its portfolio of leading ‌wedding-planning brands, according to two people familiar with the deal.

The Knot, which is owned by investment firm Permira, helps couples find local wedding vendors and create personalized ​wedding websites.

Zola offers similar services such as ⁠wedding and registry sites, ⁠invitation design and guest-list management. Zola will continue to operate as ⁠a standalone ‌brand within The Knot's portfolio of global brands, the people said.

The companies and Permira declined to comment. Financial ⁠terms of the deal were not immediately available.

The ​Knot launched in ‌the 1990s and Permira has been invested in it since ⁠2018.

Last year, the ​company appointed outsider and formerEtsy executiveRaina Moskowitz as its CEO to help reorganize the business and launch new AI tools in the face ⁠of rapid technological transformation. This year, for ​example, it launched an app withinChatGPT, which it calledthe first of its kind within the wedding industry.

Zola launched in 2013 and raised $100 million ⁠in a Series D financing round in 2018 at a reported valuation of around $600 million. That round was led by existing investor Comcast Ventures, with new investors NBCUniversal and Goldman Sachs Investment Partners ​also participating. Zola's co-founders Shan-Lyn Ma and ⁠Nobu Nakaguchi remained significant owners.

Zola will become the 14th brand in ​The Knot's portfolio. The deal is subject ‌to customary closing conditions, including any ​required regulatory clearances, the people said.

(Reporting by Abigail Summerville in New York; Editing by Colin Barr and Jamie Freed)

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资料照片：2026年2月14日，美国纽约市曼哈顿时代广场，一场婚礼仪式正在进行。路透社/Eduardo Munoz/资料照片

纽约，10 月 14 日（路透社）——据两位知情人士透露，The Knot Worldwide 已同意收购其规模较小的同行 Zola，这将进一步壮大其领先的婚礼策划品牌组合。

The Knot 是投资公司 Permira 旗下的婚庆网站，帮助新人寻找当地的婚礼供应商并创建个性化的婚礼网站。

Zola提供类似的服务，例如婚礼和礼品登记网站、请柬设计和宾客名单管理。知情人士称，Zola将继续作为The Knot全球品牌组合中的一个独立品牌运营。

涉事公司和Permira均拒绝置评。交易的财务条款暂未公布。

The Knot 于 20 世纪 90 年代创立，Permira 自 2018 年以来一直对其进行投资。

去年，该公司任命外部人士、前 Etsy 高管 Raina Moskowitz 为首席执行官，以帮助重组业务并应对快速的技术变革，推出新的人工智能工具。例如，今年，该公司在 ChatGPT 平台内推出了一款应用程序，并称其为婚礼行业首款此类应用。

Zola于2013年成立，并在2018年的D轮融资中筹集了1亿美元，据报道当时的估值约为6亿美元。该轮融资由现有投资者Comcast Ventures领投，新投资者NBCUniversal和高盛投资合伙公司也参与其中。Zola的联合创始人马珊琳和中口信夫仍然是重要的股东。

Zola将成为The Knot旗下的第14个品牌。知情人士称，该交易尚需满足惯例成交条件，包括获得任何必要的监管批准。

（纽约 Abigail Summerville 报道；Colin Barr 和 Jamie Freed 编辑）

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