Global sports media rights value reaches record $65.8 billion in 2026

LONDON, Oct ⁠14 (Reuters) - The global value of sports ⁠media rights reached a record $65.82 billion in ‌2026, up 15% on 2025, according to the SportBusiness Global Media Report 2026 published on Wednesday.

• Two ​major sporting events took place ⁠in 2026- the soccer ⁠World Cup in North America and the Winter ⁠Olympics.

• ‌The report forecasts the global value of sports media rights will ⁠drop to $62.2 billion in 2027. Compared with ​the $62.4 billion ‌value in 2024, the year of ⁠the summer ​Olympics in Paris, the two-year growth has been 5%, the annual report said.

• The US ⁠holds much of the global ​media rights value and now takes up 53.9% of the global total, against 46% in 2022. ⁠Europe's five biggest markets are together worth a third of the US value.

• American sports, most notably the National Football League ​and the National Basketball Association, ⁠account for 30% of all the global ​media rights value between them. ‌The English Premier League ​accounts for 7.8%, the report said.

(Reporting by Streisand Neto; Editing by Ed Osmond)

Thank you for your report!

伦敦，10 月 14 日（路透社）——根据周三发布的《2026 年体育商业全球媒体报告》，2026 年全球体育媒体版权价值将达到创纪录的 658.2 亿美元，比 2025 年增长 15%。

• 2026 年举办了两项重大体育赛事——在北美举行的足球世界杯和冬季奥运会。

• 该报告预测，到 2027 年，全球体育媒体版权价值将下降至 622 亿美元。年度报告称，与 2024 年（巴黎夏季奥运会举办年份）的 624 亿美元相比，两年的增长率为 5%。

• 美国占据了全球媒体版权价值的大部分，目前占全球总额的 53.9%，而 2022 年这一比例为 46%。欧洲五大市场的总价值仅为美国的三分之一。

• 报告称，美国体育，尤其是美国国家橄榄球联盟（NFL）和美国国家篮球协会（NBA），占据了全球媒体版权总价值的30%。英格兰足球超级联赛则占7.8%。

（斯特赖桑德·内托报道；埃德·奥斯蒙德编辑）

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