Netflix marks 10 years in Korea, unveiling new star-studded lineup

Netflix celebrated 10 years in Korea with a two-day Netflix Janchi fan festival on Saturday and Sunday at Oil Tank Culture Park in Seoul, bringing together fans, actors, creators and executives. The event looked back on the global reach of Korean stories and introduced upcoming Netflix projects, including Tantara, a live-action Solo Leveling adaptation, Possible Love and All of Us Are Dead Season 2. Co-CEO Ted Sarandos reaffirmed Netflix’s commitment to Korea, calling it a treasured partner for the future.

The festival featured a panel with Squid Game actors Lee Jung-jae and Lee Byung-hun, who discussed the series’ international reception.

Tantara is set in Korea’s entertainment industry from the 1960s to the 1980s and follows Min-ja and Dong-goo as they pursue success.

The Solo Leveling source web novel and webtoon have accumulated 14.3 billion views worldwide, and Byeon Woo-seok plays Sung Jin-woo in the live-action adaptation.

The Possible Love cast includes Sul Kyung-gu, Jeon Do-yeon, Zo In-sung and Cho Yeo-jeong, and the film is directed by Lee Chang-dong.

Published Oct 25, 2026 4:08 pm KST

Updated Oct 25, 2026 7:12 pm KST

Fans gather to participate in Netflix Janchi, a two-day fan festival held at Oil Tank Culture Park in Seoul, Saturday. Courtesy of Netflix

Netflix marked a decade of service in Korea with Netflix Janchi, a two-day fan festival held Saturday and Sunday in Seoul that brought together fans, actors, creators and executives to celebrate 10 years of Korean storytelling reaching global audiences.

At the event, held at Oil Tank Culture Park in Seoul's Mapo District, key figures who led the global K-content phenomenon over the past decade through hit series such as "Squid Game" (2021), "KPop Demon Hunters" (2025) and "D.P." (2021) gathered to reflect on their journey as Netflix heralded a new leap forward for Korean original programming.

During a panel looking back at iconic moments from "Squid Game" and sharing behind-the-scenes stories, lead actor Lee Jung-jae reflected on the cultural impact of the global phenomenon.

"The moment that touched my heart most deeply was when fans living overseas told me, 'I am so proud to be Asian, to be Korean,'" Lee said. "It was immensely gratifying to receive emotions beyond imagination just from starring in a single series."

Stars of "Squid Game" Lee Jung-jae, left, Lee Byung-hun, center, and Park Hae-soo attend the Netflix Janchi event held at Oil Tank Culture Park in Seoul, Saturday. Courtesy of Netflix

Co-star Lee Byung-hun also recalled the massive global reaction to the series.

"When I unmasked in Season 1, I received so many calls from acquaintances who were shocked," Lee said. "What surprised me most was that people from all cultures and countries around the world sympathized with and loved our story, told in our own language. It made me realize firsthand that if a work is good, anyone in the world can enjoy it together through a streaming platform."

The centerpiece of the festival was the "What's Next?" presentation, where top stars took the stage to share insights and expectations for the streaming giant's upcoming slate.

Opening the showcase were Song Hye-kyo, Gong Yoo and Kim Seol-hyun, the stars of veteran screenwriter Noh Hee-kyung's new series "Tantara."

A fan poses with cosplayers dressed as members of Huntrix from "KPop Demon Hunters" (2025) at the Netflix Janchi fan event in Seoul, Saturday. Courtesy of Netflix

Set against the backdrop of the Korean entertainment industry from the 1960s to the 1980s, the drama follows the relentless journey of Min-ja (Song) and Dong-goo (Gong) as they push forward toward success.

Kim highlighted the period setting, describing it as a story where "reality is brutal and violent, but the dream of success and mutual devotion shine through the mud." Gong reflected on his character's resilience, noting that "even when laughed at, he shouted bravely and pressed forward, clearing obstacles or finding alternative paths." Song added, "Though set in a different era, global viewers will deeply relate to characters living passionately every moment to achieve their dreams."

Attention was also focused on the live-action adaptation of "Solo Leveling," based on the hit web novel and webtoon that accumulated 14.3 billion views worldwide. Lead actor Byeon Woo-seok, who plays Sung Jin-woo, expressed his excitement on stage.

Gong Yoo, the star of veteran screenwriter Noh Hee-kyung's new series "Tantara," speaks about the drama during the Netflix Janchi fan event in Seoul, Saturday. Courtesy of Netflix

"It is an honor to greet you with a project that has received so much global love," Byeon said. "I am thrilled and delighted to introduce it for the first time on Netflix’s 10th anniversary, and our cast, director, and crew are working hard on filming."

The cast of director Lee Chang-dong’s new film "Possible Love" — Sul Kyung-gu, Jeon Do-yeon, Zo In-sung and Cho Yeo-jeong — also took the stage.

Sul admitted he agreed to join the project without reading the script purely out of trust in director Lee, while Jeon recalled being moved by the story's literary depth. Zo spoke about receiving warm responses at international film festivals in Venice, Toronto and New York, while Cho described the film as one that asks fundamental questions about love.

From left, Jeon Do-yeon, Sul Kyung-gu, Zo In-sung and Cho Yeo-jeong, cast members of Lee Chang-dong’s movie "Possible Love," attend the Netflix Janchi fan event in Seoul, Saturday. Courtesy of Netflix

Cast members from the hit zombie series "All of Us Are Dead" Season 2, including Park Ji-hu, Yoon Chan-young, Cho Yi-hyun and Lomon, greeted fans as well.

Yoon, whose character Cheong-san’s fate was left uncertain in Season 1, drew cheers from the audience by declaring, "You might have thought I was dead, but Cheong-san is still alive."

Netflix co-CEO Ted Sarandos joined the celebration, reflecting on Netflix’s journey and reaffirming its commitment to Korea while emphasizing the significance of Korean storytelling on the global stage.

Fans take photos in front of a wall featuring a list of Netflix titles during the Netflix Janchi event at Oil Tank Culture Park in Mapo District, western Seoul, Sunday. Courtesy of Netflix

"10 years ago, we dreamed big, but none of us could have imagined that Korean stories would move hearts around the world and land right in the center of the global culture," Sarandos said.

"Korean creators kept telling new kinds of stories, actors and crews brought them to life with incredible passion, and Korean fans — all of you — loved them harder than anyone. This is how stories that began right here crossed every border and every language."

He stressed that for Netflix, Korea is more than a market. "It is where we discovered new possibilities, and where we learned how far a story can travel. And it is one of our most treasured partners for the future we are building together,” he added.

Fans dressed in costumes inspired by characters from Netflix Korean series pose for photos during the Netflix Janchi fan event at Oil Tank Culture Park in Mapo District, western Seoul, Sunday. Courtesy of Netflix

Netflix于上周六和周日在首尔油罐文化公园举办为期两天的Netflix Janchi粉丝节，庆祝其在韩国成立十周年。此次活动汇聚了众多粉丝、演员、创作人员和高管。活动回顾了韩国故事的全球影响力，并介绍了Netflix即将推出的项目，包括《坦塔拉》（Tantara）、真人版《我独自升级》（Solo Leveling）、《可能的爱》（Possible Love）以及《我们都死了》（All of Us Are Dead）第二季。Netflix联合首席执行官泰德·萨兰多斯（Ted Sarandos）重申了Netflix对韩国市场的承诺，称韩国是其未来宝贵的合作伙伴。

电影节期间举办了一场座谈会，《鱿鱼游戏》主演李政宰和李秉宪出席，讨论了该剧在国际上的反响。

《坦塔拉》的故事背景设定在 20 世纪 60 年代至 80 年代的韩国娱乐圈，讲述了敏子和东久追求成功的故事。

《Solo Leveling》原作网络小说和漫画在全球累计浏览量达 143 亿次，卞佑硕在真人版电影中饰演成振宇。

《可能的爱》的演员阵容包括薛景求、全度妍、赵寅成和赵汝贞，该片由李沧东执导。

发布于2026年10月25日下午4:08（韩国标准时间）

更新于2026年10月25日晚上7:12（韩国标准时间）

周六，粉丝们聚集在首尔油罐文化公园参加为期两天的Netflix粉丝节“Netflix Janchi”。（图片由Netflix提供）

Netflix 在韩国成立十周年之际，举办了为期两天的粉丝节 Netflix Janchi，该活动于周六和周日在首尔举行，汇聚了粉丝、演员、创作者和高管，共同庆祝韩国故事走向全球观众 10 周年。

在首尔麻浦区油罐文化公园举行的活动中，过去十年引领全球韩流内容热潮的关键人物齐聚一堂，回顾了他们一路走来的历程，Netflix 的加入标志着韩国原创节目迈出了新的一步。这些热门剧集包括《鱿鱼游戏》（2021）、《K-Pop 恶魔猎人》（2025）和《DP》（2021）。

在回顾《鱿鱼游戏》经典瞬间并分享幕后故事的座谈会上，主演李政宰反思了这部全球现象的文化影响。

李说：“最让我感动的是海外粉丝对我说，‘我为自己是亚洲人、是韩国人而感到无比自豪’。仅仅出演一部电视剧就能收到如此巨大的情感，这真的让我感到无比欣慰。”

《鱿鱼游戏》主演李政宰（左）、李秉宪（中）和朴海秀周六出席了在首尔油罐文化公园举行的Netflix Janchi活动。图片由Netflix提供。

联合主演李秉宪也回忆起该剧在全球范围内引起的巨大反响。

“第一季我揭面后，接到了很多熟人的电话，他们都震惊不已，”李说。“最让我惊讶的是，来自世界各地不同文化背景的人们都对我们用自己的语言讲述的故事感同身受，并且非常喜欢。这让我切身体会到，如果一部作品足够优秀，全世界的人都可以通过流媒体平台一起欣赏它。”

本次电影节的重头戏是“下一步是什么？”发布会，众多明星登台分享了他们对这家流媒体巨头即将推出的节目的见解和期望。

为本次展映活动揭幕的是宋慧乔、孔刘和金雪炫，他们是资深编剧卢熙京的新剧《坦塔拉》的主演。

周六，在首尔举行的 Netflix Janchi 粉丝见面会上，一位粉丝与装扮成《K-Pop Demon Hunters》（2025）中 Huntrix 成员的 cosplayer 合影。图片由 Netflix 提供。

该剧以 20 世纪 60 年代至 80 年代的韩国娱乐业为背景，讲述了敏子（宋慧乔饰）和东久（孔刘饰）为追求成功而不懈奋斗的故事。

金强调了影片的时代背景，将其描述为一个“现实残酷暴力，但对成功的渴望和彼此的奉献精神却能在泥沼中闪耀光芒”的故事。孔刘则谈到了他所饰演角色的韧性，指出“即使被人嘲笑，他也会勇敢地呐喊，勇往直前，扫清障碍，另辟蹊径”。宋承宪补充道：“虽然故事发生在不同的时代，但全球观众都会与剧中人物为实现梦想而活的每一刻产生共鸣。”

备受关注的还有根据全球累计点击量达143亿次的网络小说和漫画改编的真人版《我独自升级》。饰演成振宇的男主角卞佑硕在台上表达了他的兴奋之情。

资深编剧卢熙京新剧《坦塔拉》主演孔刘周六在首尔举行的Netflix Janchi粉丝见面会上谈到了这部剧。图片由Netflix提供。

“能够带着这部备受全球喜爱的作品与大家见面，我感到非常荣幸，”卞建国说道。“我非常激动和高兴能在Netflix成立十周年之际首次向大家介绍这部作品，我们的演员、导演和工作人员正在努力拍摄中。”

李沧东导演的新电影《可能的爱情》的演员阵容——薛景求、全度妍、赵寅成和赵汝贞——也登台亮相。

薛承认，他完全出于对导演李的信任，在没有看过剧本的情况下就同意加入该项目；全则回忆说，他被故事的文学深度所打动；赵则谈到影片在威尼斯、多伦多和纽约等国际电影节上获得的热烈反响；赵则将这部电影描述为一部探讨爱情根本问题的作品。

从左至右，李沧东导演电影《可能的爱》的主演全度妍、薛景求、赵寅成和赵汝贞于周六在首尔出席了Netflix Janchi粉丝见面会。图片由Netflix提供。

热门丧尸剧《我们都死了》第二季的演员们，包括朴智厚、尹灿荣、赵怡贤和Lomon，也向粉丝们问好。

尹恩惠在第一季中饰演的角色清山的命运悬而未决，他宣布：“你们可能以为我死了，但清山还活着”，赢得了观众的欢呼。

Netflix 联合首席执行官 Ted Sarandos 也参加了庆祝活动，回顾了 Netflix 的发展历程，重申了 Netflix 对韩国的承诺，并强调了韩国故事在全球舞台上的重要性。

周日，在首尔西部麻浦区油罐文化公园举行的 Netflix Janchi 活动上，粉丝们在一面展示 Netflix 片单的墙前拍照留念。图片由 Netflix 提供。

“10年前，我们怀揣着远大的梦想，但我们谁也想不到韩国故事会感动全世界，并成为全球文化的中心，”萨兰多斯说道。

“韩国创作者不断讲述新的故事，演员和剧组人员以无比的热情将它们搬上银幕，而韩国粉丝——你们所有人——比任何人都更加热爱它们。正因如此，这些起源于此的故事才得以跨越国界和语言的障碍。”

他强调，对Netflix而言，韩国不仅仅是一个市场。“我们在这里发现了新的可能性，也在这里了解到一个故事可以传播多远。而且，韩国是我们共同构建未来时最珍视的合作伙伴之一。”他补充道。

周日，在首尔西部麻浦区油罐文化公园举行的Netflix韩剧《Janchi》粉丝见面会上，身着Netflix韩剧角色服装的粉丝们合影留念。图片由Netflix提供。