Hello Kitty owner axes Japan show tie-up after China furore

Japanese company Sanrio said it would also strengthen its review procedures for future collaborations. - Reuters

TOKYO: Sanrio Co. apologiSed and scrapped a collaboration with Japanese television drama Vivant after the spy programme drew criticism in China over its portrayal of wartime history.

The Japanese company behind Hello Kitty will halt all collaborations with the TV show because it included "expressions inconsistent with Sanrio’s corporate philosophy,” according to a statement posted on its official Weibo account. Sanrio said it would also strengthen its review procedures for future collaborations.

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日本三丽鸥公司表示，还将加强未来合作项目的审查程序。——路透社

东京：日本电视剧《Vivant》因其对战争历史的描绘在中国引发批评后，三丽鸥公司道歉并取消了与该剧的合作。

据三丽鸥官方微博发布的声明，Hello Kitty的母公司三丽鸥将暂停与该电视节目的所有合作，原因是节目中包含“与三丽鸥企业理念不符的表达方式”。三丽鸥还表示，将加强未来合作项目的审核流程。

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