Seoul launches building block sets of Gwanghwamun Square, Hangang bus

The Seoul Metropolitan Government will release limited-edition building block sets featuring Gwanghwamun Square and the Hangang Bus on Thursday, in collaboration with Korean brand Oxford. The two SeoulCity Series sets let residents and tourists assemble models of Seoul landmarks and city life. The Gwanghwamun Square set includes the Garden of Gratitude, while the Hangang Bus set depicts the river ferry service and one of its docks. The city said it plans to expand its merchandise to cover Seoul’s seasons, events, policies and new spaces.

The Gwanghwamun Square set costs 62,900 won ($44), while the Hangang Bus set costs 43,900 won ($31).

The sets will be sold at Seoul My Soul Shop, Dongdaemun Design Plaza’s online and offline stores, Oxford’s official online store and some E-mart outlets.

The Garden of Gratitude honors the 22 nations that supported South Korea during the 1950-53 Korean War.

The Garden of Gratitude drew 500,000 visitors within 160 days of opening.

Kim Hyung-rae, the city’s director of public relations planning, said the sets let residents and tourists build and experience the city themselves.

Published Oct 29, 2026 2:56 pm KST

A promotional image of the limited-edition Oxford building block sets featuring Gwanghwamun Square / Courtesy of Seoul Metropolitan Government

The Seoul Metropolitan Government will release limited-edition building block sets featuring Gwanghwamun Square and the Hangang Bus on Thursday, in collaboration with Korean building block brand Oxford.

The SeoulCity Series consists of two sets designed to let residents and tourists experience Seoul’s landmarks and changing city life by assembling them, the city said Wednesday.

The Gwanghwamun Square set includes Gwanghwamun, the main gate of Gyeongbok Palace, statues of naval hero Adm. Yi Sun-sin and King Sejong, the inventor of the Korean alphabet, and the Garden of Gratitude. It is the first time the garden, a memorial honoring the 22 nations that supported South Korea during the 1950-53 Korean War, has been made into merchandise. The garden drew 500,000 visitors within 160 days of its opening.

The Hangang Bus set features the city’s ferry service on the Han River along with one of its docks.

The city said it focused on making the assembly process itself an experience, moving away from traditional souvenirs that are sold already finished.

The Gwanghwamun Square set costs 62,900 won ($44) and the Hangang Bus set 43,900 won ($31). They will be available at Seoul My Soul Shop, Dongdaemun Design Plaza’s online and offline stores, Oxford’s official online store and some E-mart outlets.

The city plans to expand its merchandise to cover Seoul’s seasons, events, policies and new spaces.

“These sets are a new type of Seoul merchandise that lets residents and tourists build and experience the city themselves,” said Kim Hyung-rae, the city’s director of public relations planning.

This article was published with the assistance of generative AI and edited by The Korea Times.

首尔市政府将于周四与韩国品牌牛津（Oxford）合作，推出限量版积木套装，分别以光化门广场和汉江巴士为主题。这两款首尔城市系列套装可供市民和游客拼搭首尔地标和城市生活场景。光化门广场套装包含感恩花园，而汉江巴士套装则展现了汉江渡轮服务及其码头。市政府表示，未来计划拓展产品线，涵盖首尔的四季、活动、政策和新兴场所。

光化门广场套装售价 62,900 韩元（44 美元），而汉江巴士套装售价 43,900 韩元（31 美元）。

这些套装将在首尔 My Soul Shop、东大门设计广场的线上线下商店、牛津官方网上商店以及部分易买得门店出售。

感恩花园是为了纪念在 1950-53 年朝鲜战争期间支持韩国的 22 个国家而建。

感恩花园开放160天内吸引了50万游客。

该市公共关系规划主任金亨来表示，这些布景可以让居民和游客自己动手建造和体验城市。

发布于2026年10月29日下午2:56（韩国标准时间）

一张以光化门广场为主题的牛津积木限量版宣传图片 / 图片由首尔市政府提供

首尔市政府将于周四与韩国积木品牌牛津（Oxford）合作，推出以光化门广场和汉江巴士为主题的限量版积木套装。

首尔市政府周三表示，首尔城市系列包含两套模型，旨在让居民和游客通过组装模型来体验首尔的地标和不断变化的城市生活。

光化门广场系列包括光化门（景福宫正门）、海军英雄李舜臣将军和世宗大王（韩文发明者）的雕像，以及感恩园。感恩园是为了纪念在1950-1953年朝鲜战争期间支持韩国的22个国家而建，此次是感恩园首次被制成周边产品。感恩园开放160天内就吸引了50万游客。

汉江巴士套装展示了汉江上的渡轮服务及其其中一个码头。

该市表示，他们致力于将组装过程本身打造成一种体验，摒弃了出售成品的传统纪念品。

光化门广场套装售价62,900韩元（约合44美元），汉江巴士套装售价43,900韩元（约合31美元）。这两款套装将在首尔My Soul Shop、东大门设计广场的线上线下商店、牛津百货官方线上商店以及部分易买得门店有售。

该市计划扩大商品种类，以涵盖首尔的季节、活动、政策和新空间。

“这些套装是首尔的一种新型商品，可以让居民和游客自己动手搭建和体验这座城市，”首尔市公共关系规划主任金亨来说。

本文由生成式人工智能协助发布，并由《韩国时报》编辑。