Global coffee brands to converge in Seoul for int'l cafe show

The 25th Seoul International Cafe Show will open Nov. 11 for four days at Coex in Seoul, bringing global coffee brands together to connect with Korea’s market and explore business opportunities. Coffee Alley will feature 78 brands, including 58 domestic and 20 overseas participants. The event will debut the Asia-Pacific’s 100 Best Coffee Shops ranking and host the rebranded World Coffee Forum. The United States will be the official guest of honor, with brand showcases and buyer-matching sessions.

The Asia-Pacific’s 100 Best Coffee Shops ranking will assess roasting expertise, coffee quality and spatial experience.

The World Coffee Forum will explore the theme “Why We Drink Coffee,” while its main program, The Stage, will feature international innovators discussing industry shifts.

New Bakery Alley and returning Cherry’s Choice will showcase products and coffee and bakery concepts.

The Seoul Coffee Festival will take place at Starfield Library, and the event poster combines a traditional Korean dancheong pattern with a blooming flower motif.

Published Oct 29, 2026 3:24 pm KST

Participants in the World's 100 Best Coffee Shops 2026 pose in Madrid, Spain, in February. The inaugural Asia Pacific's 100 Best Coffee Shops, the event's regional edition, will be held at the 25th Seoul International Cafe Show, Nov. 11. Courtesy of Seoul Cafe Show

The 25th Seoul International Cafe Show will open Nov. 11 for a four-day run at Coex in Seoul. This year’s event aims to strengthen its position as a global coffee business platform, bringing together leading coffee brands from around the world to connect with Korea’s dynamic market and explore business opportunities.

For global companies and participating brands, the exhibition offers opportunities to establish new business channels, identify emerging industry trends and expand their market reach. Attendees can also explore a range of specialized programs designed to foster cross-border collaboration.

A key highlight is Coffee Alley, running under the theme of meeting the world’s top independent specialty coffee brands. This signature showcase will feature a total of 78 powerhouse brands, comprising 58 domestic and 20 overseas participants, including elite international cafes that have dominated global rankings.

Official poster for The 25th Seoul International Cafe Show featuring Korea's traditional floral "dancheong" pattern / Courtesy of Seoul Cafe Show

The newly introduced Bakery Alley and the returning Cherry’s Choice will give brands a platform to showcase innovative products and explore the latest F&B trends through coffee and bakery concepts. Businesses seeking to gauge consumer preferences can also participate in the Cafe Show ESG campaign.

A major highlight of this year’s event will be the debut of the Asia-Pacific’s 100 Best Coffee Shops ranking. Evaluated on roasting expertise, coffee quality and spatial experience, the list will recognize 100 leading coffee shops shaping the region’s coffee culture.

The newly rebranded World Coffee Forum will explore the theme “Why We Drink Coffee,” bringing together global experts in technology, branding and gastronomy. Its main program, The Stage, will feature international innovators discussing key industry shifts and offering strategic insights for businesses.

The United States will serve as the official guest of honor to mark the 250th anniversary of its independence. The program will feature U.S. brand showcases and buyer-matching sessions designed to connect international businesses with American buyers.

The event will also feature the Seoul Coffee Festival, a cultural program at Starfield Library.

Reflecting the industry’s growth, the official poster combines a traditional Korean "dancheong" pattern with a blooming flower motif, symbolizing the show’s 25-year history and continued growth.

第25届首尔国际咖啡展将于11月11日在首尔COEX会展中心开幕，为期四天。届时，全球咖啡品牌将齐聚一堂，共同开拓韩国市场，探索商机。咖啡街将汇聚78个品牌，其中包括58个韩国本土品牌和20个海外品牌。展会将首次发布亚太地区百佳咖啡馆排行榜，并举办全新改版的世界咖啡论坛。美国将作为官方主宾国出席，届时将举办品牌展示和买家对接会。

亚太地区百佳咖啡店排名将评估烘焙技术、咖啡品质和空间体验。

世界咖啡论坛将探讨“我们为什么喝咖啡”这一主题，其主要节目“舞台”将邀请国际创新者讨论行业变革。

新开的烘焙坊和回归的樱桃之选将展示产品、咖啡和烘焙理念。

首尔咖啡节将在星空图书馆举行，活动海报将传统的韩国丹青图案与盛开的花朵图案相结合。

发布于2026年10月29日下午3:24（韩国标准时间）

2026年世界百佳咖啡馆评选活动的参与者于2月在西班牙马德里合影。首届亚太百佳咖啡馆评选活动（该活动的亚太地区版本）将于11月11日在第25届首尔国际咖啡展上举行。图片由首尔国际咖啡展提供。

第25届首尔国际咖啡展将于11月11日在首尔COEX会展中心开幕，为期四天。本届展会旨在巩固其作为全球咖啡商业平台的地位，汇聚世界各地的领先咖啡品牌，与韩国充满活力的市场建立联系，并探索商机。

对于全球企业和参展品牌而言，此次展览提供了建立新的业务渠道、把握新兴行业趋势和拓展市场覆盖面的良机。与会者还可以探索一系列旨在促进跨境合作的专项项目。

本次活动的亮点之一是“咖啡巷”，其主题是汇聚世界顶级独立精品咖啡品牌。这一标志性展区将展出共计78个实力雄厚的品牌，其中包括58个国内品牌和20个海外品牌，其中不乏在国际排名中占据主导地位的顶级国际咖啡馆。

第25届首尔国际咖啡展官方海报，以韩国传统花卉“丹青”图案为特色 / 图片由首尔国际咖啡展提供

新推出的“烘焙坊”和回归的“樱桃之选”将为品牌提供一个平台，通过咖啡和烘焙理念展示创新产品并探索最新的餐饮趋势。希望了解消费者偏好的企业还可以参与咖啡展的ESG（环境、社会和治理）活动。

今年活动的亮点之一是首次推出亚太地区百佳咖啡馆排行榜。该榜单将根据烘焙技艺、咖啡品质和空间体验进行评判，表彰塑造亚太地区咖啡文化的100家领先咖啡馆。

全新改版的世界咖啡论坛将以“我们为何喝咖啡”为主题，汇聚来自技术、品牌和美食领域的全球专家。其主要环节“舞台”将邀请国际创新者探讨行业关键变革，并为企业提供战略洞见。

美国将作为官方主宾国，庆祝其独立250周年。活动将包括美国品牌展示和买家对接会，旨在为国际企业与美国买家搭建沟通桥梁。

本次活动还将包括首尔咖啡节，以及在星野图书馆举办的文化活动。

为了反映行业的蓬勃发展，官方海报将传统的韩国“丹青”图案与盛开的花朵图案相结合，象征着该节目25年的历史和持续发展。