Seoul design exhibition wins global gold award as visitors pass 1 mil.

My Friend Seoul Pavilion in Seoul received a Gold rating in the exhibition category of FRAME Awards 2026, after attracting about 1 million visitors by the end of October. Opened Feb. 5, the interactive space presents the capital’s current landscape, future vision and urban policies. Its two sections feature a scale model of Seoul and a media sphere. The city plans to expand public engagement with the Seoul Explorers program for children and families in November.

FRAME Awards, organized by a Dutch magazine specializing in interior design, recognize work across 31 categories spanning architecture, interiors and exhibitions.

The pavilion was one of six finalists for Exhibition of the Year before the final judging announced Oct. 22.

Its city model is presented at a scale of 1:1,600, alongside models of major development sites.

The pavilion’s media sphere is 2 meters in diameter and presents Seoul’s global competitiveness, future vision and perspectives from around the world.

Seoul Explorers participants will compare urban spaces and facilities, answer quizzes about history and nature, and record observations through photographs, drawings and writing.

Published Oct 29, 2026 2:58 pm KST

Seoul’s urban policies and future vision displayed at My Friend Seoul Pavilion FRAME Awards 2026. Courtesy of UN REALSTUDIO

An exhibition designed to help people see Seoul not just as it is but as what it could become has earned international design recognition, with more than 1 million visitors passing through its doors in less than nine months.

My Friend Seoul Pavilion, an interactive exhibition space introducing the capital’s current landscape, future vision and urban policies, received a Gold rating in the exhibition category of FRAME Awards 2026, the Seoul Metropolitan Government said Thursday.

The pavilion opened Feb. 5 and had attracted about 1 million visitors by the end of October, reflecting strong public interest in its presentation of the city’s development plans and ambitions.

Organized by FRAME, a Dutch magazine specializing in interior design, the awards recognize work across 31 categories spanning architecture, interiors and exhibitions.

The Seoul pavilion was among six finalists for Exhibition of the Year before receiving its Gold rating in the final judging announced Oct. 22.

City officials said the recognition highlights how exhibition design and digital content can make complex urban policies more accessible while allowing visitors to experience the story of a changing city.

The pavilion is divided into two sections, each offering a different perspective on Seoul.

The first features a scale model of the entire city at 1:1,600, alongside models of major development sites that illustrate planned changes and key policy initiatives.

The second centers on a 2-meter-diameter media sphere presenting Seoul’s global competitiveness, future vision and perspectives from around the world.

The city plans to expand the pavilion’s role as a public engagement space in November with “Seoul Explorers,” a program designed for children and families.

Participants will compare urban spaces and facilities, answer quizzes about history and nature, and document their observations through photographs, drawings and writing as they explore both exhibition halls.

They will also create postcards describing what they have learned and what they hope to see in Seoul, encouraging families to discuss the city’s future.

Kim Chang-kyu, head of the Seoul Metropolitan Government’s Urban Space Headquarters, said, “My Friend Seoul Pavilion is a space where citizens can encounter Seoul’s diverse aspects and future vision from their own perspective.”

He added, “With the Gold rating from FRAME Awards, we plan to highlight the value of exhibition-space design while expanding opportunities for people to understand and experience Seoul through the Seoul Explorers citizen participation program.”

This article was published with the assistance of generative AI and edited by The Korea Times.

首尔的“我的朋友首尔馆”在2026年FRAME大奖展览类评选中荣获金奖，截至10月底已吸引约100万名参观者。该互动空间于2月5日开幕，展示了首尔的现状、未来愿景和城市政策。展馆分为两个部分，分别展示了首尔的微缩模型和媒体区。首尔市政府计划于11月推出面向儿童和家庭的“首尔探索者”项目，进一步扩大公众参与度。

FRAME Awards 由一家荷兰室内设计杂志组织，旨在表彰涵盖建筑、室内设计和展览等 31 个类别的作品。

在 10 月 22 日公布最终评选结果之前，该展馆是年度最佳展览的六个入围展馆之一。

它的城市模型以 1:1600 的比例呈现，旁边还有主要开发地点的模型。

展馆的媒体球直径为 2 米，展现了首尔的全球竞争力、未来愿景以及来自世界各地的观点。

首尔探索者参与者将比较城市空间和设施，回答有关历史和自然的测验，并通过照片、绘画和文字记录观察结果。

发布于2026年10月29日下午2:58（韩国标准时间）

在2026年“我的朋友首尔馆”FRAME大奖上，展示了首尔的城市政策和未来愿景。图片由联合国房地产工作室提供。

旨在帮助人们了解首尔的现状及其未来发展方向的展览赢得了国际设计界的认可，在不到九个月的时间里，已有超过 100 万名参观者前来参观。

首尔市政府周四表示，展示首尔当前景观、未来愿景和城市政策的互动展览空间“我的朋友首尔馆”在 2026 年 FRAME 奖展览类别中荣获金奖。

该展馆于 2 月 5 日开放，截至 10 月底已吸引了约 100 万游客，反映出公众对该展馆展示的城市发展计划和雄心壮志表现出浓厚的兴趣。

该奖项由荷兰室内设计杂志 FRAME 组织，旨在表彰涵盖建筑、室内设计和展览等 31 个类别的作品。

在 10 月 22 日公布的最终评选中，首尔馆从年度展览奖的六个入围者中脱颖而出，荣获金奖。

市政府官员表示，这一荣誉凸显了展览设计和数字内容如何使复杂的城市政策更容易理解，同时让参观者体验一座正在变化的城市的故事。

展馆分为两个部分，分别从不同的角度展现首尔的风貌。

第一个展品是按 1:1600 比例制作的整个城市的模型，以及主要开发地点的模型，以说明规划的变化和关键的政策举措。

第二个展区以一个直径 2 米的媒体球为中心，展示了首尔的全球竞争力、未来愿景以及来自世界各地的观点。

该市计划于 11 月推出“首尔探索者”项目，进一步拓展该展馆作为公共参与空间的功能，该项目旨在服务于儿童和家庭。

参与者将比较城市空间和设施，回答有关历史和自然的测验，并在参观两个展厅的过程中，通过照片、绘画和文字记录他们的观察结果。

他们还将制作明信片，描述他们在首尔的所见所闻和希望看到的景象，鼓励家庭讨论这座城市的未来。

首尔市政府城市空间总部负责人金昌奎表示：“我的朋友首尔馆是一个让市民能够从自身角度体验首尔多元面貌和未来愿景的空间。”

他补充道：“凭借 FRAME 大奖的金奖评级，我们计划突出展览空间设计的价值，同时通过首尔探索者市民参与计划，扩大人们了解和体验首尔的机会。”

本文由生成式人工智能协助发布，并由《韩国时报》编辑。