Al Jazeera Balkans relaunches in new digital-first format

AJB’s return is a ‘reaffirmation’ of the network’s mission to go where the story matters, says its digital director.

Al JazeeraAl Jazeera Staff2026-11-01 16:17查看原文 ↗

Return of AJB is a ‘reaffirmation’ of the network’s mission to go where the story matters, says Al Jazeera’s director of digital.

Al Jazeera Balkans [Al Jazeera]

Al Jazeera Balkans has officially returned to audiences across the Balkans region, opening a new chapter in its journalism with a digital-first platform.

The launch on Sunday, November 1, marks an evolution of Al Jazeera Balkans (AJB) , building on the editorial credibility, regional expertise and distinctive voice that established the brand across the region, while reimagining its journalism for a new generation of digital audiences.

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AJB first launched in 2011 , before the channel shut down in 2025.

In the weeks leading up to the official relaunch, AJB began publishing across its social media platforms, reconnecting with audiences through coverage of major regional developments, including elections in Serbia and protests in Albania .

During this period, its content generated close to 100 million views across social media.

Al Jazeera’s Director of Digital News Content and Languages Jamal Elshayyal hailed the digital relaunch as a reaffirmation of the network’s values.

“The Balkans is a region whose stories, struggles and suffering have too often been seen only when they become impossible for the world to ignore. Yet behind the headlines are societies in transformation, communities shaped by extraordinary resilience, and people asking to be heard,” Elshayyal said.

“The launch of Al Jazeera Balkans in this new digital form is a reaffirmation of what has always been at the heart of Al Jazeera: going where the story matters, listening to the voice of the voiceless, and giving people the space to tell their own stories.

“At a moment when the region needs greater attention and deeper understanding, we want Al Jazeera Balkans to be a window from the Balkans to the world, and from the world back to the Balkans.”

At the heart of the new AJB is an expanded editorial vision for the entire region.

Alongside Al Jazeera’s coverage of major global developments, audiences can now access a dedicated “ Balkans ” section on the website and follow news from individual countries across the region, including Albania, Bosnia and Herzegovina, Croatia, Kosovo, North Macedonia and others.

AJB is strengthening its presence across social media, with short-form videos and explainers that will quickly give audiences key information and context around major regional and global developments, as well as the introduction of podcasts.

AJB will also extend its journalism beyond the geographical borders of the Balkans. Particular attention will be given to the Balkan diaspora, including significant communities in Germany, the United States and other relevant countries.

For this new digital-first chapter, audiences can follow Al Jazeera Balkans across Instagram , Facebook , TikTok, YouTube, X , Threads and other social media platforms, as well as on its digital portal, balkans.aljazeera.net .

半岛电视台数字总监表示，AJB 的回归“重申”了该电视台的使命，即前往那些重要的故事发生的地方。

半岛电视台巴尔干 [半岛电视台]

半岛电视台巴尔干频道正式回归巴尔干地区，以数字优先平台开启了新闻报道的新篇章。

11 月 1 日星期日的发布标志着半岛电视台巴尔干频道 (AJB) 的演变，它巩固了该品牌在该地区建立起来的编辑信誉、区域专业知识和独特声音，同时为新一代数字受众重新构想了其新闻报道。

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AJB 于 2011 年首次推出，该频道于 2025 年关闭。

在正式重新上线前的几周里，AJB 开始在其社交媒体平台上发布内容，通过报道重大的地区发展事件（包括塞尔维亚的选举和阿尔巴尼亚的抗议活动）与受众重新建立联系。

在此期间，其内容在社交媒体上获得了近 1 亿次的浏览量。

半岛电视台数字新闻内容和语言总监贾迈勒·埃尔沙亚尔称赞此次数字化重启是对该电视台价值观的重申。

“巴尔干地区的故事、斗争和苦难往往只有在世界无法忽视的时候才会被人关注。然而，在这些新闻标题背后，是正在转型中的社会，是展现出非凡韧性的社区，是渴望被倾听的人们，”埃尔沙亚尔说道。

“半岛电视台巴尔干频道以这种全新的数字形式推出，重申了半岛电视台的核心宗旨：前往重要的地方讲述故事，倾听弱势群体的声音，并给予人们讲述自己故事的空间。

“在当前该地区需要更多关注和更深入了解之际，我们希望半岛电视台巴尔干频道能够成为巴尔干半岛通往世界的一扇窗，以及世界通往巴尔干半岛的一扇窗。”