NFL-Cowboys most valuable team for 20th year in a row, Forbes list shows

FILE PHOTO: Nov 23, 2025; Arlington, Texas, USA; A general view of a Dallas Cowboys helmet before the game against the Philadelphia Eagles at AT&T Stadium. Mandatory Credit: Kevin Jairaj-Imagn Images/File Photo

Sept 9 (Reuters) - The Dallas ⁠Cowboys are the most valuable NFL franchise for ⁠a 20th consecutive year, according to the annual list ‌published by Forbes on Wednesday that showed all of the league's teams are worth at least $8 billion.

The Los Angeles Rams ($13.5 billion), New York ​Giants ($12 billion), New England Patriots ($10.6 billion) and ⁠San Francisco 49ers ($10.5 billion) ⁠rounded out the top five.

The Cowboys, who have not won ⁠a ‌Super Bowl in 30 years but enjoyed success in the 1970s and 1990s, are worth $17 billion, up ⁠31% from 2025. Located in a football-loving ​state, they have ‌a passionate fan base and remain one of the ⁠NFL's most ​recognizable and profitable franchises.

Jerry Jones' team generated nearly $1.28 billion in revenue last season, according to Forbes estimates, and posted an estimated $677 ⁠million in operating income last season.

AT&T ​Stadium, their home field, has one of the largest capacities in the NFL at 80,000, and can also expand to 100,000 ⁠with standing room. When the naming-rights agreement with AT&T was announced in 2013, ESPN reported that it was worth between $17 million and $19 million annually.

The average team value in the ​league now stands at $9.5 billion, a ⁠34% increase from 2025, Forbes said.

The Super Bowl champion Seattle ​Seahawks ($9.6 billion) were 14th on the ‌list while the Cincinnati Bengals ($8 billion) ​were the lowest-valued team for the fifth consecutive year.

(Reporting by Nicole Fernandes in TorontoEditing by Toby Davis)

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资料照片：2025年11月23日；美国德克萨斯州阿灵顿；在AT&T体育场举行的达拉斯牛仔队对阵费城老鹰队的比赛前，图中可见达拉斯牛仔队的头盔。图片来源：Kevin Jairaj-Imagn Images/资料照片（必须注明出处）

9 月 9 日（路透社）——根据《福布斯》周三发布的年度榜单，达拉斯牛仔队连续第 20 年成为 NFL 最有价值的球队，该榜单显示联盟所有球队的价值至少为 80 亿美元。

洛杉矶公羊队（135亿美元）、纽约巨人队（120亿美元）、新英格兰爱国者队（106亿美元）和旧金山49人队（105亿美元）位列前五。

达拉斯牛仔队已经30年没有赢得过超级碗冠军了，但他们在20世纪70年代和90年代都曾取得过辉煌的成绩。牛仔队的估值为170亿美元，比2025年增长了31%。牛仔队位于一个热爱橄榄球的州，拥有热情洋溢的球迷群体，并且仍然是NFL中最知名、最赚钱的球队之一。

据《福布斯》估计，杰里·琼斯的球队上赛季创造了近 12.8 亿美元的收入，上赛季的营业收入估计为 6.77 亿美元。

AT&T体育场是他们的主场，拥有NFL最大的球场之一，可容纳8万人，加上站席，最多可容纳10万人。2013年与AT&T达成冠名权协议时，ESPN报道称该协议价值每年1700万至1900万美元。

福布斯表示，目前联盟球队的平均价值为 95 亿美元，比 2025 年增长 34%。

超级碗冠军西雅图海鹰队（96亿美元）位列榜单第14位，而辛辛那提猛虎队（80亿美元）连续第五年成为价值最低的球队。

（妮可·费尔南德斯多伦多报道，托比·戴维斯编辑）

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