Toei Animation store with One Piece, Dragon Ball and Digimon to open at Jewel Changi Airport in October

The official Toei Animation Store will open at Jewel Changi Airport on Oct 3, taking over the space previously occupied by the One Piece-themed Mugiwara Store.

Toei Animation Store will feature merchandise from Dragon Ball, One Piece, Digimon and Girls Band Cry. (Photo: Toei Animation)

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Anime fans can look forward to a new official Toei Animation store opening at Jewel Changi Airport on Oct 3.

The store will take over the space previously occupied by the One Piece-themed Mugiwara Store , which closed on Aug 31.

Presented by Omnisekai, the team behind Singapore's Jump Character and Mugiwara stores, the Toei Animation store will carry merchandise based on four of Toei Animation's titles: Dragon Ball, One Piece, Digimon Adventure and Girls Band Cry.

Beyond merchandise, the store will feature displays and photo spots inspired by the four franchises, as well as interactive experiences and seasonal activities. These may include character celebrations, community events, fan challenges, mascot appearances and limited-edition product releases. The store will also include recreations and displays inspired by memorable scenes from selected titles, according to the press release.

One confirmed feature is a gacha-style photo-strip machine, where visitors can receive randomly selected photo-strip designs featuring different character frames. The experience costs S$3.50 per pull.

Digimon is a Japanese media franchise featuring creatures that live in a parallel universe called the Digital World. (Photo: Toei Animation)

“We are delighted to welcome the Toei Animation Store Singapore to Jewel Changi Airport. As we continue to bring together exciting brands and concepts from around the world, partnerships like this allow us to offer our visitors fresh reasons to return," said Lee Ching Wern, the chief executive officer of Jewel Changi Airport.

"We hope the store will resonate with anime enthusiasts and families alike, further enhancing Jewel's appeal as a must-visit lifestyle destination for both local and international visitors."

The opening also marks the latest collaboration between Omnisekai, Toei Animation and Jewel Changi Airport, following the launch of Jump Character Store and Mugiwara Store Singapore.

The Omnisekai CEO Ng Kuan Luen added: “We are very pleased to have a continued support from Toei Animation and Jewel, for the firm to keep refreshing and putting out new concepts to Singapore and the Southeast Asia market."

Toei Animation, which is celebrating its 70th anniversary this year, is behind some of Japan's best-known anime franchises. The Jewel outlet will be among the few physical retail spaces dedicated specifically to the anime studio's titles. The studio also operates a museum and museum shop in Tokyo.

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东映动画官方商店将于 10 月 3 日在樟宜机场星耀樟宜开业，接管之前由海贼王主题的草帽海贼团商店占据的空间。

东映动画商店将出售《龙珠》、《海贼王》、《数码宝贝》和《少女乐队 Cry》的周边商品。（图片：东映动画）

这段音频是由人工智能工具生成的。

动漫迷们可以期待东映动画官方新店于 10 月 3 日在樟宜机场星耀樟宜开业。

这家商店将接管之前由以《海贼王》为主题的草帽商店占据的空间，该商店已于 8 月 31 日关闭。

由新加坡 Jump Character 和 Mugiwara 商店背后的团队 Omnisekai 呈现的东映动画商店将出售以东映动画的四部作品为主题的商品：龙珠、海贼王、数码宝贝大冒险和少女乐队 Cry。

除了商品之外，这家商店还将展示以四大系列作品为灵感的场景和拍照点，以及互动体验和季节性活动。这些活动可能包括角色庆祝活动、社区活动、粉丝挑战赛、吉祥物亮相和限量版产品发布。根据新闻稿，商店还将重现部分作品中的经典场景并进行展示。

其中一项已确认的特色是扭蛋式照片条机，游客可以随机获得带有不同角色边框的照片条设计。每次体验费用为3.50新元。

数码宝贝是日本的一部影视作品，讲述的是生活在名为数码世界的平行宇宙中的生物的故事。（图片：东映动画）

“我们非常高兴地欢迎东映动画新加坡店入驻樟宜机场星耀樟宜。我们将继续汇聚来自世界各地的精彩品牌和理念，像这样的合作让我们能够为游客提供再次光临的新理由，”樟宜机场星耀樟宜首席执行官李清文表示。

“我们希望这家店能引起动漫爱好者和家庭的共鸣，进一步提升 Jewel 作为本地和国际游客必去的时尚生活目的地的吸引力。”

此次开业也标志着 Omnisekai、东映动画和樟宜机场星耀樟宜继 Jump Character Store 和 Mugiwara Store Singapore 开业之后的最新合作。

Omnisekai 首席执行官 Ng Kuan Luen 补充道：“我们非常高兴能够继续得到东映动画和 Jewel 的支持，使公司能够不断推陈出新，为新加坡和东南亚市场带来新的概念。”

今年迎来70周年庆的东映动画，是日本一些最知名动画系列的幕后推手。位于Jewel购物中心的这家门店将是少数几家专门销售东映动画作品的实体零售店之一。东映动画还在东京经营着一家博物馆和一家博物馆商店。

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