Athletics-Red carpets, reels and racing: athletics leans into the creator era田径——红毯、宣传片和比赛：田径运动迈入创造者时代
BUDAPEST, Sept 11 (Reuters) - As Olympic champions and world record-holders drifted between interview stations at the World Athletics Ultimate Championship media day on Thursday, many had one eye on the cameras and another on their phones.
Athletics - 2026 World Athletics Ultimate Championships - National Athletics Centre, Budapest, Hungary - September 10, 2026 Sprinter Noah Lyles of the U.S. ahead of the championship REUTERS/Aleksandra Szmigiel
BUDAPEST, Sept 11 (Reuters) - As Olympic champions and world record-holders drifted between interview stations at the World Athletics Ultimate Championship media day on Thursday, many had one eye on the cameras and another on their phones.
In modern athletics, social media is no longer just a way to connect with fans. Athletes and independent content creators have become an increasingly important part of how the sport promotes itself and reaches new audiences.
Thank you for your report!
田径——2026年世界田径极限锦标赛——匈牙利布达佩斯国家田径中心——2026年9月10日 美国短跑运动员诺亚·莱尔斯在赛前 路透社/亚历山德拉·斯米格尔
布达佩斯，9 月 11 日（路透社）——周四，在世界田径终极锦标赛媒体日上，奥运冠军和世界纪录保持者们穿梭于各个采访站之间，许多人一只眼睛盯着镜头，另一只眼睛则盯着手机。
在现代田径运动中，社交媒体不再仅仅是与粉丝互动的一种方式。运动员和独立内容创作者在体育运动的自我推广和拓展新受众方面发挥着越来越重要的作用。
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