New maternal care platform helps mums after birth when ‘anything can happen’

Co-founder Siew Suet Yen speaking at the official launch of maternal care platform Bosom.

Published Sep 12, 2026, 10:35 AM

Updated Sep 12, 2026, 10:35 AM

Siew Suet Yen co-founded Bosom, a maternal care platform launched in July 2025 to provide structured support for mothers after childbirth.

Bosom offers expert lactation and mental health consultations online, with plans to expand services and become a 24/7 support platform.

The start-up aims to partner corporations for maternity benefits and grow regionally, addressing gaps in Singapore’s fragmented maternal care system.

SINGAPORE – After spending a decade building a regional creative agency, Siew Suet Yen, 35, quit her job in mid-2025 to enjoy a break from work.

The former managing director planned to take a 12-month sabbatical to reset and spend more time with her two children, aged two and five then.

Just three months in, she was so fired up with ideas that she co-founded Bosom, a maternal care platform. It officially launched on July 30.

After chatting with other mothers during play dates in 2025, Siew realised how lucky she was to have had a strong support system after giving birth to her kids.

Her close circle of friends, which included a psychologist, a nurse and a traditional Chinese medicine doctor, rallied around her with evidence-based advice whenever she faced any challenges.

She and her husband, a 38-year-old businessman in signage and home repairs, are their kids' main caregivers . They have a part-time cleaner and ad-hoc support from relatives.

But other mothers she spoke to were not as fortunate.

Many relied on informal support systems, such as confinement nannies and well-intentioned parents and in-laws. These mums struggled with breastfeeding and their mental health – some were even told that it was normal to cry every day after giving birth.

“Why is it that Singapore is so medically advanced but right after birth, we’re discharged into an unstructured system? Anything can happen in the six weeks from your hospital discharge to the next clinic check-up,” she says.

“That’s the gap that we’re trying to close. The objective is to improve accessibility for mums to access good maternal care in a more structured and proactive way.”

Siew feels that the maternal care market is fragmented and regulation remains an issue.

When women get pregnant, there is a clear and structured pathway with medically regulated doctor visits and milestone checks along the way.

“Breastfeeding support doesn’t have that same structure. There’s lots of information online, sometimes conflicting. Support options are largely hospitals, which sometimes have long waits, or private practices, which can be expensive,” she says.

“And because the title itself isn’t regulated, there’s a wide range in who can call themselves a lactation consultant – the training and experience behind that title can vary enormously, and it’s hard for a new mother to tell the difference.”

For instance, many mothers do not know the difference between a breastfeeding counsellor and a breastfeeding consultant, she says.

A breastfeeding counsellor like a certified lactation counsellor – known by the acronym CLC – provides basic breastfeeding education.

An international board-certified lactation consultant (IBCLC) has a qualification that is the gold standard in lactation care, has more extensive training and manages more complex clinical issues like tongue tie, low milk supply, or medical conditions affecting feeding.

“While IBCLCs are recognised as allied health professionals in some countries, they’re not yet included in Singapore’s own allied health framework, which speaks to how early we still are in building out formal recognition and structure for this kind of care,” she adds.

Even though Singapore’s total fertility rate is at an all-time low, she sees the Government’s big push towards parenthood as a positive development for service providers like her.

A regional and eventually global presence is part of her long-term checklist, as are tie-ups with corporations to offer Bosom as part of their maternity benefits programme.

Her website bosom.sg hosts experts trained in lactation and mental health support from Singapore, Malaysia and Australia.

A 30-minute instant online consultation with a CLC costs $77, while one with an IBCLC costs $96. Scheduled sessions start at $128 and home visits start at $168.

Fees for mental health support from a counsellor start at $81 for a 30-minute online consultation, and a psychologist from $108. There are surcharges for weekend consultations and transport fees for in-person visits.

Siew has plans to expand her offerings to maternal care services in nutrition, physiotherapy, sleep and birthing.

She wants to offer all these as a 24/7 service. It is an important differentiator as her market research shows that mothers with new babies felt loneliest late at night when emergencies usually strike.

“It’s for those 3am moments when mums really need someone to support them,” she says.

Bosom co-founders Siew Suet Yen (left) and her sister Megan Siew. PHOTO: BOSOM

Bosom co-founders Siew Suet Yen (left) and her sister Megan Siew.

Siew handles the front end of operations while her younger sister and co-founder, Megan, 32, manages the back end. On their payroll is a team of six, mostly part-timers.

She declines to share funding figures except to say that it is pre-seed, with a small group of angel investors.

Siew took a “significant pay cut” to start Bosom, but considers it worthwhile. “It’s something I want to invest in. I’ve spent my career building businesses that weren’t mine – now is the time to build one I’m truly passionate about.”

Stephanie Yeo is senior correspondent at The Straits Times’ Life section.

联合创始人萧雪燕在母婴护理平台Bosom的正式发布会上发表讲话。

发布于 2026 年 9 月 12 日上午 10:35

更新于2026年9月12日上午10:35

Siew Suet Yen 是 Bosom 的联合创始人，Bosom 是一个母婴护理平台，于 2025 年 7 月推出，旨在为产后母亲提供结构化的支持。

Bosom 在线提供专业的哺乳和心理健康咨询服务，并计划扩展服务范围，成为 24/7 全天候支持平台。

这家初创公司旨在与企业合作提供产假福利，并在区域内发展壮大，以弥补新加坡分散的孕产妇保健体系中的不足。

新加坡——35岁的萧雪燕（Siew Suet Yen）在花了十年时间打造了一家区域创意机构后，于2025年中期辞职，享受工作之余的休息时光。

这位前总经理计划休假 12 个月，以调整状态并花更多时间陪伴她当时两岁和五岁的两个孩子。

仅仅三个月后，她就迸发出了许多想法，并与人共同创立了母婴护理平台Bosom。该平台于7月30日正式上线。

2025 年，在与孩子们一起玩耍时，Siew 与其他妈妈们聊天，意识到自己生下孩子后拥有强大的支持系统是多么幸运。

她的亲密朋友圈，包括一位心理学家、一位护士和一位中医，在她遇到任何挑战时，都会为她提供基于实证的建议。

她和她38岁的丈夫（一位从事标牌和房屋维修的商人）是孩子们的主要照顾者。他们有一位兼职清洁工，亲戚们也会不定期地提供帮助。

但她交谈过的其他母亲就没有那么幸运了。

许多妈妈依赖非正式的支持系统，例如月嫂、好心的父母和公婆。这些妈妈在母乳喂养和心理健康方面都面临着挑战——有些人甚至被告知，产后每天哭泣是正常的。

“为什么新加坡的医疗水平如此先进，但我们出生后却被送入一个缺乏条理的医疗体系？从出院到下次诊所复诊的六周时间里，什么事都可能发生，”她说。

“这就是我们努力想要弥合的差距。我们的目标是让妈妈们能够以更系统、更积极主动的方式获得优质的孕产妇保健服务。”

Siew认为，母婴保健市场较为分散，监管仍然是一个问题。

女性怀孕后，会有一套清晰、结构化的流程，包括医疗规范的医生就诊和里程碑检查。

“母乳喂养支持体系并不完善。网上有很多信息，但有时相互矛盾。支持渠道主要集中在医院（有时需要长时间等待）或私人诊所（费用可能很高），”她说。

“而且由于这个头衔本身没有受到监管，所以可以自称哺乳顾问的人范围很广——这个头衔背后的培训和经验可能差异巨大，新妈妈很难分辨其中的区别。”

她说，例如，很多母亲不知道母乳喂养辅导员和母乳喂养顾问之间的区别。

母乳喂养咨询师，例如认证哺乳咨询师（简称 CLC），提供基本的母乳喂养教育。

国际认证泌乳顾问 (IBCLC) 拥有泌乳护理领域的黄金标准资质，接受过更广泛的培训，能够处理更复杂的临床问题，例如舌系带过短、乳汁供应不足或影响喂养的疾病。

她补充说：“虽然国际认证哺乳顾问（IBCLC）在一些国家被认可为辅助医疗专业人员，但新加坡自己的辅助医疗框架中尚未包含他们，这表明我们在建立此类护理的正式认可和结构方面仍处于起步阶段。”

尽管新加坡的总和生育率处于历史最低水平，但她认为政府大力推动生育对像她这样的服务提供者来说是一个积极的发展。

建立区域乃至全球影响力是她长期目标的一部分，与企业合作将 Bosom 作为其产假福利计划的一部分也是其中之一。

她的网站 bosom.sg 汇集了来自新加坡、马来西亚和澳大利亚的哺乳和心理健康支持方面的专家。

与认证泌乳顾问 (CLC) 进行 30 分钟的在线即时咨询费用为 77 美元，与国际认证泌乳顾问 (IBCLC) 进行咨询费用为 96 美元。预约咨询起价为 128 美元，上门服务起价为 168 美元。

心理健康咨询师的收费标准为：30分钟在线咨询起价81美元，心理学家起价108美元。周末咨询需额外收费，面谈需额外收取交通费。

Siew计划将她的服务范围扩大到孕产妇护理服务，包括营养、理疗、睡眠和分娩。

她希望提供全天候24小时服务。这是一个重要的差异化优势，因为她的市场调查显示，新生儿母亲在深夜最容易感到孤独，而紧急情况也往往发生在深夜。

“这是为了那些凌晨3点，妈妈们真正需要有人支持的时候而准备的，”她说。

Bosom联合创始人Siew Suet Yen（左）和她的妹妹Megan Siew。图片来源：BOSOM

Bosom 的联合创始人 Siew Suet Yen（左）和她的妹妹 Megan Siew。

Siew负责公司前端运营，而她的妹妹兼联合创始人Megan（32岁）则负责后端管理。她们的团队共有六名员工，大部分是兼职人员。

她拒绝透露具体的融资数字，只表示目前处于种子轮融资阶段，投资人数量不多。

为了创办Bosom，Siew大幅降低了自己的薪水，但他认为这是值得的。“这是我想投资的事业。我职业生涯中一直在创建不属于我的企业——现在是时候打造一个我真正热爱的事业了。”

Stephanie Yeo是《海峡时报》生活版的高级记者。