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Seoul wants to be a fashion capital? Its fashion week may need a new plan

As Seoul Fashion Week grows more ambitious, the city faces questions over its global relevance, designer support and future direction.

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首尔想成为时尚之都?它的时装周或许需要一份新的计划。

Seoul is adding venues and ambitions, chasing a fashion week model that is already under pressure. Photo: Seoul Fashion Week

The biggest change at Seoul Fashion Week this season was a second location.

For the first time, the event split between Dongdaemun Design Plaza and the World Park at Lotte World Tower in Jamsil, a site intended to bring fashion closer to shoppers and tourists.

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