CJ ENM eyes European growth with major brand push in Poland

CJ ENM said Thursday it will accelerate content distribution and local production alliances across Central and Eastern Europe after taking part in the 2026 Korea-Poland Brand Week in Warsaw on Tuesday and Wednesday. The company signed a memorandum of understanding with the Korean Cultural Center in Poland and KOCCA to expand Korean content in Poland. It also secured distribution deals with Czech broadcaster TV Nova and Slovak broadcaster TV Markíza for 10 library titles. CJ ENM said it will keep working with local partners to broaden access for European viewers.

The 2026 Korea-Poland Brand Week in Warsaw was hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Creative Content Agency.

CJ ENM set up experience booths for Lovely Runner and The Legend of Kitchen Soldier during the two-day event.

The company held a special screening of The Legend of Kitchen Soldier and a session with a Studio Dragon producer about the drama's planning and production process.

CJ ENM signed partnerships with Czech broadcaster TV Nova and Slovak broadcaster TV Markíza to supply 10 popular library titles.

Published Sep 17, 2026 12:15 pm KST

Studio Dragon Chief Producer Kim Tae-hoon, center, leads a talk session on "The Legend of Kitchen Soldier" during the 2026 Korea-Poland Brand Week in Poland, Wednesday. Courtesy of CJ ENM

CJ ENM, the Korean entertainment powerhouse behind hits like "Parasite" and Studio Dragon dramas, is widening its reach into Central and Eastern Europe. Following its participation in the 2026 Korea-Poland Brand Week in Warsaw on Tuesday and Wednesday, the media company announced plans Thursday to accelerate content distribution and forge local production alliances across the region.

The event was hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Creative Content Agency (KOCCA).

During the two-day event, CJ ENM signed a memorandum of understanding with the Korean Cultural Center in Poland and KOCCA to expand the reach of Korean content in the country.

Under the agreement, the company plans to widen exchanges with European institutions and broaden the footprint of Korean content through screenings, promotional events and other programs.

CJ ENM ran experience booths tied to its dramas "Lovely Runner" and "The Legend of Kitchen Soldier," letting visitors engage directly with the shows.

It also held a special screening of "The Legend of Kitchen Soldier," alongside a session with a Studio Dragon producer, who discussed the drama's planning and production process with attendees.

The event also led to expanded content distribution deals with regional broadcasters. CJ ENM signed partnerships with Czech broadcaster TV Nova and Slovak broadcaster TV Markíza to supply a total of 10 popular library titles.

A CJ ENM content distribution official said the event provided a meaningful opportunity to connect with local institutions and industry figures and to lay the groundwork for spreading Korean content in Poland, adding that the company will keep working closely with local partners to introduce more of its content and expand opportunities for European viewers to access it.

CJ ENM has been expanding its overseas content distribution through partnerships with global broadcasters and streaming platforms, and plans to deepen those ties in Europe and other markets with strategies tailored to local audiences.

This article was published with the assistance of generative AI and edited by The Korea Times.

CJ ENM周四表示，在周二和周三参加了于华沙举行的2026年韩波品牌周后，公司将加快在中东欧地区的内容发行和本地制作合作。该公司与韩国文化中心波兰分部和韩国文化产业振兴院（KOCCA）签署了谅解备忘录，旨在扩大韩国内容在波兰的传播。此外，CJ ENM还与捷克电视台TV Nova和斯洛伐克电视台TV Markíza达成协议，发行10部经典剧集。CJ ENM表示，将继续与当地合作伙伴携手，为欧洲观众提供更丰富的内容选择。

2026 年韩国-波兰品牌周在华沙举行，由韩国文化体育观光部主办，韩国文化产业振兴院承办。

在为期两天的活动中，CJ ENM 为《可爱跑者》和《厨房士兵传奇》设立了体验展位。

该公司举办了《厨房兵传奇》的特别放映会，并与龙影业的一位制片人就该剧的策划和制作过程进行了交流。

CJ ENM 与捷克电视台 TV Nova 和斯洛伐克电视台 TV Markíza 签署合作协议，提供 10 种热门影片。

发布于2026年9月17日下午12:15（韩国标准时间）

周三，在波兰举行的2026年韩波品牌周期间，Studio Dragon首席制作人金泰勋（中）主持了一场关于《厨房兵团》的座谈会。图片由CJ ENM提供。

韩国娱乐巨头CJ ENM（曾打造《寄生虫》等热门影片和Studio Dragon出品的电视剧）正积极拓展其在中欧和东欧的业务版图。继周二和周三参加在华沙举行的2026年韩波品牌周后，这家媒体公司于周四宣布了加速内容分发并与该地区当地制作公司建立合作关系的计划。

本次活动由韩国文化体育观光部主办，韩国文化产业振兴院（KOCCA）承办。

在为期两天的活动中，CJ ENM 与韩国文化中心波兰分部和韩国文化产业振兴院 (KOCCA) 签署了谅解备忘录，以扩大韩国内容在波兰的影响力。

根据协议，该公司计划扩大与欧洲机构的交流，并通过放映、宣传活动和其他项目扩大韩国内容的影响力。

CJ ENM 运营了与旗下电视剧《可爱的跑步者》和《厨房士兵的传说》相关的体验展位，让参观者直接参与到节目中。

此外，还举办了《厨房兵传奇》的特别放映会，并邀请了龙影业的一位制片人与观众交流，探讨了该剧的策划和制作过程。

此次活动还促成了与区域广播公司扩大内容分发协议。CJ ENM与捷克广播公司TV Nova和斯洛伐克广播公司TV Markíza签署了合作协议，共提供10部热门影片。

CJ ENM 的一位内容发行负责人表示，此次活动提供了一个与当地机构和业内人士建立联系的有意义的机会，并为在波兰传播韩国内容奠定了基础。他还补充说，公司将继续与当地合作伙伴密切合作，引进更多内容，并扩大欧洲观众获取这些内容的机会。

CJ ENM 一直通过与全球广播公司和流媒体平台的合作来扩大其海外内容发行，并计划通过针对当地受众量身定制的策略，加深在欧洲和其他市场的联系。

本文由生成式人工智能协助发布，并由《韩国时报》编辑。