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Malaysia leverages convention centres, local culture to drive business tourism

The country's diverse destinations and experiences are among the key drivers of Mice growth and international interest.

The Star MalaysiaFLOREY D. MIKIL查看原文 ↗
马来西亚利用会展中心和当地文化来推动商务旅游。

The LICC is a popular event space for the international market. — Photos: Handout

Last year, Malaysia was awarded “Best Mice Destination” at the Global Tourism Forum 2025. It is an accolade that strengthens the country’s standing in the meetings, incentives, conferences and exhibitions (Mice) sphere.

This shows that Malaysia has the facilities and venues to attract more international business events.

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